![Guixiang li](https://jobicy.com/react/themes/app/images/avatar.jpg) Guixiang li # Digital Media & Gaming Professional Open to offers · Member since 23 Jul 2026 [Message](https://jobicy.com/dashboard-page.md) ShareLocationLivermore, United StatesDesired salaryUnspecifiedWork preferenceRemote Only / Full TimeExperience levelMid * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am a digital media professional with a background in game design, content creation, and competitive gaming. I earned a Master’s degree in Digital Media Management from the University of Southern California and a Bachelor’s degree in Computer Science with a focus on Game Design from UC Santa Cruz. My experience includes creating educational gaming content, researching player behavior and market trends, and producing multimedia articles and videos for gaming communities. I have managed the full content workflow from research and scripting to video production and publishing, and I have built a cross-platform audience of around 50,000 followers. I enjoy turning competitive gaming insights into clear, engaging educational content that helps players understand gameplay, strategy, and updates. I am comfortable working across content strategy, digital marketing, media analytics, and project coordination, and I also have hands-on experience with tools such as Wix, Google Analytics, Adobe Premiere Pro, Photoshop, After Effects, and Figma. ## Skills 18 capabilities[Chinese](https://jobicy.com/talent/chinese.md)[Content Creation](https://jobicy.com/talent/content-creation.md)[Content Strategy](https://jobicy.com/talent/content-strategy.md)[Digital Marketing](https://jobicy.com/talent/digital-marketing.md)[English](https://jobicy.com/talent/english.md)[Game Design](https://jobicy.com/talent/game-design.md)[Generative AI](https://jobicy.com/talent/generative-ai.md)[Google Analytics](https://jobicy.com/talent/google-analytics.md)[HTML CSS](https://jobicy.com/talent/html-css.md)[Java](https://jobicy.com/talent/java.md)[Market Research](https://jobicy.com/talent/market-research.md)[Multimedia Content](https://jobicy.com/talent/multimedia-content.md)[Project Coordination](https://jobicy.com/talent/project-coordination.md)[Python](https://jobicy.com/talent/python.md)[Script Writing](https://jobicy.com/talent/script-writing.md)[SEO](https://jobicy.com/talent/seo.md)[User Research](https://jobicy.com/talent/user-research.md)[Video Production](https://jobicy.com/talent/video-production.md) ## Tech stack & tools Working toolkit ### Design [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/figma/figma-original.svg) Figma](https://jobicy.com/talent?tool=figma.md) ### Development [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/photoshop/photoshop-original.svg) Adobe Photoshop](https://jobicy.com/talent?tool=photoshop.md)[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/unity/unity-original.svg) Unity Engine](https://jobicy.com/talent?tool=unity.md) ### Languages & Frameworks [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/c/c-original.svg) C](https://jobicy.com/talent?tool=c.md)[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/javascript/javascript-original.svg) JavaScript](https://jobicy.com/talent?tool=javascript.md) ## Experience Career history ### Gaming Media Contributor · Independent Jan 2024 – Dec 2026Researched player behavior, game updates, and competitive trends to create educational articles, strategy guides, and multimedia content for gaming communities. Published content across WeGame, Bilibili, TikTok, and other gaming communities to expand reach and engagement. Collaborated with editors and content teams to deliver timely, high-quality content aligned with game updates and platform objectives. ### Gaming Content Creator · Bilibili Jan 2021 – PresentCreated educational gaming videos focused on gameplay analysis, strategy, and game updates. Managed the full workflow from research and scripting to video production and publishing. Built and managed a cross-platform gaming content brand with about 50,000 followers and over 5 million cumulative video views. Competed in Teamfight Tactics tournaments and translated competitive insights into educational content. ## Education Learning history ### University of Southern California (USC) May 2026Master’s Degree, Digital Media Management Relevant areas included digital marketing, media analytics, content strategy, project management, and user research. ### University of California, Santa Cruz (UCSC) Jun 2024Bachelor’s Degree, Computer Science: Game Design Developed multiple Unity and Phaser game projects focused on gameplay systems and user experience. This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.