![Jaime Ernesto Bernal Rozo](https://jobicy.com/react/themes/app/images/avatar.jpg) Jaime Ernesto Bernal Rozo # Marketing and Brand Manager Open to offers · Member since 23 Jul 2026 [Message](https://jobicy.com/dashboard-page.md) ShareLocationBogotá, ColombiaDesired salaryUnspecifiedWork preferenceHybridExperience levelSenior * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am a marketing professional with extensive experience leading brand development and category management across mass consumption, luxury, and B2B services. I have built my career around designing commercial and brand strategies that drive growth, strengthen positioning, and improve market performance. My background includes work in brand management, business consulting, product line strategy, and strategic alliances, with a strong focus on measurable results. I have experience analyzing market trends, benchmarking competitors, managing inventories, and ensuring KPI compliance across channels. I have also developed innovative business models and partnerships that increased demand, improved conversions, and expanded revenue streams. I am comfortable working with interdisciplinary teams and collaborating with commercial, communications, and technical stakeholders to execute high-impact initiatives. I am looking for opportunities where I can continue contributing to brand growth, commercial strategy, and business development in dynamic organizations. ## Skills 18 capabilities[B2B Marketing](https://jobicy.com/talent/b2b-marketing.md)[Benchmarking](https://jobicy.com/talent/benchmarking.md)[Brand Management](https://jobicy.com/talent/brand-management.md)[Business Development](https://jobicy.com/talent/business-development.md)[Category Management](https://jobicy.com/talent/category-management.md)[Commercial Strategy](https://jobicy.com/talent/commercial-strategy.md)[Data Analytics](https://jobicy.com/talent/data-analytics.md)[Digital Marketing](https://jobicy.com/talent/digital-marketing.md)[Inventory Management](https://jobicy.com/talent/inventory-management.md)[Market Analysis](https://jobicy.com/talent/market-analysis.md)[Marketing](https://jobicy.com/talent/marketing.md)[Negotiation](https://jobicy.com/talent/negotiation.md)[Portfolio Management](https://jobicy.com/talent/portfolio-management.md)[Product Development](https://jobicy.com/talent/product-development.md)[Public Relations](https://jobicy.com/talent/public-relations.md)[Strategic Partnerships](https://jobicy.com/talent/strategic-partnerships.md)[Team Leadership](https://jobicy.com/talent/team-leadership.md)[Trend Analysis](https://jobicy.com/talent/trend-analysis.md) ## Experience Career history ### Brand Manager Fragancias de Lujo · Saint Honoré Colombia / L'Oréal Sep 2025 – Apr 2026Designed and executed the integrated marketing plan and brand positioning strategies. Supervised forecasting to ensure ideal inventory levels and supply continuity. Developed sell-out strategies and differentiated pricing policies by distribution channel. ### Consultor Empresarial · Cámara de Comercio de Bogotá Jan 2025 – Sep 2025Provided specialized consulting in commercial management, marketing, and digital marketing for multisector SMEs. ### Gerente de Categoría Higiene y Bebestibles · Rentokil Initial Aug 2022 – Oct 2024Developed a business model to improve the commercial capabilities of the technical team, achieving a 100% increase in sales and conversions. Led the digital channel strategy with communications, making it responsible for 35% of total category revenue. ### Especialista de Línea de Producto y Alianzas B2B · Grupo Bolívar - Jelp it Feb 2021 – Jul 2022Structured the contact center channel for B2B benefits, scaling from 0 to 400 monthly service redemptions in four months. Managed the creation of 22 new strategic partners, significantly increasing demand for Grupo Bolívar services. ### Jefe de Marketing · Corporación Ambiental Empresarial CAEM / Cámara de Comercio de Bogotá Jun 2019 – Jan 2021Developed new products, led market and trend analysis, and generated new communication channels with partners to strengthen brand positioning. ### Contratista BTL · MINTIC - Ministerio de Tecnologías de la Información y las Comunicaciones Nov 2015 – Jan 2019Proposed BTL initiatives for different ministry programs, managed and optimized budgets, and served as a liaison between creative agencies and the ministry. ### Brand Manager Categoría Belleza y Cuidado Personal · OPTION S.A. Apr 2012 – Oct 2015Kept the Moco de Gorila brand in the top 3 sales positions in its category nationwide. Led the creation of new brands and products based on market needs analysis. ## Education Learning history ### Universidad de los Andes 2025 – 2025Diplomado, Modelamiento de Datos, Analítica y Habilidades Digitales ### Universidad Externado de Colombia 2018 – 2018Especialista, Innovación y Desarrollo de Negocios ### Politécnico Grancolombiano 2008 – 2008Profesional, Marketing con énfasis en Publicidad This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.