Skill Assessments This user has not passed any tests yet Languages Spanish - Native or Bilingual English - Intermediate People also viewed * [![Mateo Manuel Tapari](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72210_1784862614.jpg) Mateo Manuel Tapari Business Administration and Digital Business Management](https://jobicy.com/u/id72210.md) * [![Dahymaru Azueta](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72130_1784834816.jpg) Dahymaru Azueta Marketing and Sales Manager](https://jobicy.com/u/id72130.md) * [![Rossaus Vladimir](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_39066_1783609483.jpg) Rossaus Vladimir Marketing Lead](https://jobicy.com/u/ros.md) * [![Ezequiel Matías Azcurra](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72049_1784816959.jpg) Ezequiel Matías Azcurra Marketing Professional](https://jobicy.com/u/id72049.md) * [![Anna Hydration](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/05/avatar_4463_1779684591.jpg) Anna Hydration Marketing Lead II](https://jobicy.com/u/id4463.md) * [![Valentina Brito Garcia](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_70533_1784744181.jpg) Valentina Brito Garcia Community Manager / Social Media Manager](https://jobicy.com/u/id70533.md) * [![Rushikesh Kella](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_71794_1784707867.jpg) Rushikesh Kella Digital Marketing Manager](https://jobicy.com/u/id71794.md) * [![Harrys Wuelman](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_71748_1784673799.jpg) Harrys Wuelman Audiovisual Marketing Strategist](https://jobicy.com/u/id71748.md) [All talent ↗](https://jobicy.com/talent.md) * [Overview](#overview) * [Portfolio](#portfolio) * [Services](#services) ## About Me I am a communications professional with more than 10 years of experience building brand and communication strategies for Latin American markets. My background combines strategic thinking, narrative development, and end-to-end project management, with a strong focus on translating business objectives into communication platforms that connect with audiences. I have led branding, internal communications, employer branding, and organizational change initiatives across regional and corporate environments, working closely with leadership teams and cross-functional stakeholders. I have also managed creative teams and external agencies, and I am comfortable overseeing campaigns, media relations, executive communications, and digital content strategies from concept through execution. A key part of my work has been connecting culture, reputation, and brand to create consistent and differentiated value propositions, especially in complex organizational contexts. I bring experience in inclusive communication, gender and diversity topics, and employee experience, and I value communication as a tool for transformation, alignment, and engagement. ## Skills ### [Project Management](https://jobicy.com/talent/project-management.md)[Team Leadership](https://jobicy.com/talent/team-leadership.md)[Change Management](https://jobicy.com/talent/change-management.md)[Editing](https://jobicy.com/talent/editing.md)[Writing](https://jobicy.com/talent/writing.md)[Content Strategy](https://jobicy.com/talent/content-strategy.md)[Diversity And Inclusion](https://jobicy.com/talent/diversity-and-inclusion.md)[Journalism](https://jobicy.com/talent/journalism.md)[Brand Management](https://jobicy.com/talent/brand-management.md)[Public Relations](https://jobicy.com/talent/public-relations.md)[Social Media Strategy](https://jobicy.com/talent/social-media-strategy.md)[Brand Strategy](https://jobicy.com/talent/brand-strategy.md)[Employee Experience](https://jobicy.com/talent/employee-experience.md)[Employer Branding](https://jobicy.com/talent/employer-branding.md)[Internal Communications](https://jobicy.com/talent/internal-communications.md)[Media Buying](https://jobicy.com/talent/media-buying.md)[Media Relations](https://jobicy.com/talent/media-relations.md)[Corporate Communications](https://jobicy.com/talent/corporate-communications.md)[Creative Direction](https://jobicy.com/talent/creative-direction.md)[UX Writing](https://jobicy.com/talent/ux-writing.md)[Influencer Management](https://jobicy.com/talent/influencer-management.md) ## Tech Stack & Tools ### Development [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/facebook/facebook-original.svg) Facebook OAuth](https://jobicy.com/talent?tool=facebook.md) [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/linkedin/linkedin-original.svg) LinkedIn](https://jobicy.com/talent?tool=linkedin.md) ## Experience Head of Brand & Institutional Relations @ Arredo Aug 2024 - Jun 2026 Directed end-to-end branding strategy for Argentina and Uruguay. Led a creative team of 18 to 20 people and managed relationships with media agencies, creative agencies, and influencers. Oversaw advertising campaigns, digital media performance, organic social media strategy, employer branding, and inclusive communication initiatives. Internal Communications Manager @ Arredo Jun 2018 - Jul 2023 Designed and implemented internal communications and employer branding strategy for Argentina and Uruguay. Led change management projects, drafted executive communications, managed internal channels and corporate LinkedIn, and coordinated engagement initiatives and events. Internal Communications Specialist @ Telecom Argentina Jan 2015 - Dec 2018 Developed communication strategies for all areas of the company and supported change management during a corporate merger. Drafted institutional communications, created a leadership livestream series, and produced internal magazine and multi-platform content. Content Editor & Producer @ MSN – Microsoft Mar 2013 - Dec 2014 Edited and produced content for MSN portals across Latin America and led exclusive coverage and editing of the 2014 World Cup for the region. Founder & Consultant @ Doblecú — Own Venture Jan 2020 - Dec 2022 Founded and led a consultancy focused on effective writing and strategic communication for companies and professionals. Writer @ Periodismo.com Jan 2011 - Dec 2012 Wrote news articles and journalistic content and liaised with news agencies. ## Education UCEMA 2022 - 2023 MBA, Business Management Master of Business Administration focused on business management. University of Buenos Aires (UBA) 2018 B.A., Communication Sciences Undergraduate degree in communication sciences. University of Buenos Aires (UBA) 2020 Diploma, Gender and Feminist Movements Diploma focused on gender and feminist movements. Coderhouse 2020 Diploma, UX Writing Training in UX writing. TEA 2013 Technical Degree, Journalism Technical degree in journalism. This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.