![Johanna Cubillos](https://jobicy.com/react/themes/app/images/avatar.jpg) Johanna Cubillos # Marketing Strategy & Growth Leader Open to offers · Member since 23 Jul 2026 [Message](https://jobicy.com/dashboard-page.md) ShareLocationBogotá, ColombiaDesired salaryUnspecifiedWork preferenceHybrid / Full TimeExperience levelSenior * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am a marketing strategy and growth leader with more than 12 years of experience driving demand generation, brand positioning, customer journey optimization, and business growth across Latin America. I have led multichannel campaigns, go-to-market initiatives, product launches, and performance marketing programs with a strong focus on measurable business outcomes. My background includes working cross-functionally with Marketing, Sales, Product, Operations, Technology, and Analytics teams to deliver regional projects, manage budgets, and improve KPIs. I have extensive experience in CRM, automation, digital channels, and data-driven decision-making, including tools such as Salesforce, Marketing Cloud, Google Analytics, Power BI, Jira, and Spotfire. I bring a strategic and analytical perspective shaped by my background in Financial Engineering, which helps me connect marketing initiatives with commercial goals, ROI, and customer experience. I am based in Bogotá and have built my career leading growth, branding, and digital transformation initiatives for companies across healthcare, education, media, and consumer sectors. I am open to opportunities where I can continue leading regional marketing strategy, growth, and brand development with a strong focus on impact and execution. ## Skills 25 capabilities[A B Testing](https://jobicy.com/talent/a-b-testing.md)[Branding](https://jobicy.com/talent/branding.md)[Budget Management](https://jobicy.com/talent/budget-management.md)[Business Analysis](https://jobicy.com/talent/business-analysis.md)[Communication Strategy](https://jobicy.com/talent/communication-strategy.md)[Content Marketing](https://jobicy.com/talent/content-marketing.md)[CRM](https://jobicy.com/talent/crm.md)[Customer Experience](https://jobicy.com/talent/customer-experience.md)[Customer Journey](https://jobicy.com/talent/customer-journey.md)[Data Analysis](https://jobicy.com/talent/data-analysis.md)[Demand Generation](https://jobicy.com/talent/demand-generation.md)[Digital Marketing](https://jobicy.com/talent/digital-marketing.md)[Email Marketing](https://jobicy.com/talent/email-marketing.md)[Go To Market Strategy](https://jobicy.com/talent/go-to-market-strategy.md)[Growth Marketing](https://jobicy.com/talent/growth-marketing.md)[Lead Generation](https://jobicy.com/talent/lead-generation.md)[Market Segmentation](https://jobicy.com/talent/market-segmentation.md)[Marketing Automation](https://jobicy.com/talent/marketing-automation.md)[Marketing Strategy](https://jobicy.com/talent/marketing-strategy.md)[Performance Marketing](https://jobicy.com/talent/performance-marketing.md)[Project Management](https://jobicy.com/talent/project-management.md)[SEO](https://jobicy.com/talent/seo.md)[Social Media Marketing](https://jobicy.com/talent/social-media-marketing.md)[Stakeholder Management](https://jobicy.com/talent/stakeholder-management.md)[User Experience](https://jobicy.com/talent/user-experience.md) ## Tech stack & tools Working toolkit ### Collaboration [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/jira/jira-original.svg) Jira](https://jobicy.com/talent?tool=jira.md) ### Marketing and Sales Tools [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/salesforce/salesforce-original.svg) Salesforce](https://jobicy.com/talent?tool=salesforce.md) ## Experience Career history ### Especialista de Mercadeo Salud · Colsubsidio Mar 2025 – PresentLead marketing strategy for health services, including positioning, demand generation, communication, audience segmentation, engagement, loyalty, omnichannel campaigns, strategic alliances, and cross-functional coordination with medical, commercial, and operational teams. ### Brand Manager Latin America · Open English Sep 2019 – Nov 2021Designed and implemented regional branding, acquisition, and growth strategies for LATAM. Led go-to-market initiatives, customer journey optimization, performance marketing, CRM, automation, multichannel campaigns, product launches, and data-driven experimentation. ### Directora Nacional Marketing Digital · Open English Sep 2019 – Nov 2021Led branding, performance, and demand generation strategies across business units. Managed segmentation, conversion optimization, lead generation, and cross-functional collaboration with commercial teams to drive growth and visibility. ### Responsable de proyectos de transformación digital, customer journey y fidelización · Open English Empresas / B2B Nov 2021 – Nov 2022Managed digital transformation, customer journey, and loyalty initiatives for corporate clients in Latin America. Built automated communication journeys, strengthened strategic partnerships, and supported B2B growth and retention. ### Gerente Jr. Canales Digitales · Covinoc Nov 2022 – Oct 2023Led digital adoption, customer experience, and channel optimization strategies. Implemented self-service platforms, automated communications, and data-driven initiatives to improve digital collection results and customer interaction. ### Directora Estratégica de Cuentas · Indexcol Aug 2014 – Oct 2015Led content marketing, SEO, social media, and email marketing strategies for key accounts such as Johnson & Johnson Medical LATAM, PepsiCo, and Save the Children. Managed client relationships, multidisciplinary teams, and digital communication initiatives. ### Project Manager Lead · Indexcol Sep 2012 – Aug 2014Led digital transformation and user experience projects for clients such as Bancolombia and Seguros Bolívar. Managed agile, cross-functional teams and delivered initiatives focused on CX, UX, customer success, and digital communication. ## Education Learning history ### Universidad Piloto de Colombia 2010Ingeniera Financiera, Financial Engineering Undergraduate degree in Financial Engineering. ### CESA – Colegio de Estudios Superiores de Administración 2014Diplomado, Marketing Digital Estratégico Diploma in strategic digital marketing. ### Politécnico Gran Colombiano 2019Especialización, Gerencia de Mercadeo Estratégico Specialization in strategic marketing management. This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.