![Ivonne Sainz](https://jobicy.com/react/themes/app/images/avatar.jpg) Ivonne Sainz # Commercial Director | B2B Consultative Sales | SDR & Digital Setter Open to offers · Member since 24 Jul 2026 [Message](https://jobicy.com/dashboard-page.md) ShareLocationSanta Cruz de la Sierra, BoliviaDesired salary1250–2500 USD/monthlyWork preferenceRemote Only / Full Time, ContractExperience levelSenior * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am a commercial and operations professional with more than 25 years of experience in B2B sales, retail, marketing, business development, and regional and national management. I have worked extensively in consultative sales, inbound and outbound prospecting, lead qualification, appointment setting, CRM follow-up, and closing high-value opportunities. I am comfortable working with complex sales cycles and adapting my approach to different industries and buyer profiles. Throughout my career, I have led commercial teams of up to 50 people and managed retail operations across multiple stores, always focusing on KPIs, forecast, pipeline health, profitability, and customer experience. I have developed key accounts and commercial relationships in sectors such as pharmaceuticals, food, mass consumption, fashion, printing, and packaging. I also have experience working remotely with markets in Mexico, the United States, Chile, and Ecuador. My background combines strategic commercial leadership with hands-on execution. I have managed budgets, negotiated solutions, supported expansion initiatives, and contributed to the growth and retention of B2B and B2C customer portfolios. I am currently open to opportunities where I can contribute with commercial leadership, business development, SDR, setter, and account management expertise in dynamic, growth-oriented environments. Notice period: 15 days ## Skills 28 capabilities[Appointment Setting](https://jobicy.com/talent/appointment-setting.md)[B2B Sales](https://jobicy.com/talent/b2b-sales.md)[B2C Sales](https://jobicy.com/talent/b2c-sales.md)[Budget Management](https://jobicy.com/talent/budget-management.md)[Business Development](https://jobicy.com/talent/business-development.md)[Closing](https://jobicy.com/talent/closing.md)[Coaching](https://jobicy.com/talent/coaching.md)[Cold Calling](https://jobicy.com/talent/cold-calling.md)[Cold Emailing](https://jobicy.com/talent/cold-emailing.md)[Commercial Strategy](https://jobicy.com/talent/commercial-strategy.md)[Consultative Selling](https://jobicy.com/talent/consultative-selling.md)[CRM](https://jobicy.com/talent/crm.md)[Customer Experience](https://jobicy.com/talent/customer-experience.md)[Customer Retention](https://jobicy.com/talent/customer-retention.md)[Forecasting](https://jobicy.com/talent/forecasting.md)[Inbound Sales](https://jobicy.com/talent/inbound-sales.md)[Key Account Management](https://jobicy.com/talent/key-account-management.md)[Lead Qualification](https://jobicy.com/talent/lead-qualification.md)[Market Development](https://jobicy.com/talent/market-development.md)[Marketing](https://jobicy.com/talent/marketing.md)[Negotiation](https://jobicy.com/talent/negotiation.md)[Outbound Sales](https://jobicy.com/talent/outbound-sales.md)[Pipeline Management](https://jobicy.com/talent/pipeline-management.md)[Prospecting](https://jobicy.com/talent/prospecting.md)[Public Relations](https://jobicy.com/talent/public-relations.md)[Sales Management](https://jobicy.com/talent/sales-management.md)[SDR](https://jobicy.com/talent/sdr.md)[Team Leadership](https://jobicy.com/talent/team-leadership.md) ## Tech stack & tools Working toolkit ### Collaboration [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/trello/trello-original.svg) Trello](https://jobicy.com/talent?tool=trello.md) ### Design [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/canva/canva-original.svg) Canva](https://jobicy.com/talent?tool=canva.md)[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/figma/figma-original.svg) Figma](https://jobicy.com/talent?tool=figma.md) ## Experience Career history ### Gerente Comercial · Andina Formularios Continuos SRL - ANDIFORM Oct 2025 – Jun 2026Led B2B commercial strategy, market development, and KPI tracking for a national printing and paper conversion company. Drove portfolio growth through prospecting, account development, and recovery of clients. Managed sales budgets, gross margin, pipeline, quotations, and key customer follow-up to improve profitability and retention. ### SDR | Setter Digital | Ventas Consultivas Inbound y Outbound · Luxor Factory Apr 2025 – Oct 2025Worked remotely as SDR and digital setter for the Mexican market, handling inbound and outbound sales processes. Qualified leads, performed cold outreach, scheduled opportunities, and managed the full consultative sales cycle in CRM from lead research to presentation, objection handling, and closing. ### Gerente Comercial - Proyecto · Zebra Brand Consulting Oct 2024 – Mar 2025Managed corporate accounts, consultative customer service, and B2B prospecting during a six-month part-time project. Defined commercial strategies and digital campaigns focused on demand generation and business relationship development. ### SDR | Setter Digital | Ventas Inbound y Outbound B2B · Grupo Ahora - Campaña Ahora Hunting Aug 2024 – Oct 2024Managed outbound B2B processes, including consultative attention to inbound leads, cold calling, cold emailing, decision-maker identification, and meeting generation for the closing team. Maintained CRM traceability across leads, activities, follow-ups, and opportunity stages. ### Jefe Comercial · Laboratorios Lafar May 2022 – May 2024Led a regional sales and medical visit team of up to 28 people. Strengthened key accounts and B2B chains through customer service, commercial advisory, personalized follow-up, and loyalty initiatives in the pharmaceutical channel. ### Jefe Nacional de Operaciones · Compañía de Alimentos Ltda. - Delizia Apr 2021 – Oct 2021Managed profitability and national channel expansion, coordinating operations, promotion, and marketing. Supported the acquisition and onboarding of new franchisees and contributed to the business model design for channel expansion. ### Supervisor Regional · Fair Play S.R.L. Jun 2019 – Apr 2021Managed the 360-degree commercial operation of 9 stores, including sales force coordination, target achievement, service standards, customer attention, and operational control. Coordinated store setup, process standardization, and point-of-sale execution. ### Jefe Regional · Industrias Lara Bisch S.A. - ILB Mar 2014 – May 2019Managed regional commercial and administrative operations, sales budgets, B2B key accounts, consultative customer service, and public relations. Drove portfolio growth and led packaging development projects for large industrial clients. ### Jefe de Canal · Sinfronteras S.R.L. Nov 2010 – Jul 2013Led the wholesale channel and national trade marketing actions. Developed markets and promotional campaigns, strengthening customer relationships and loyalty. Regionalized franchise-based campaigns for Bolivia. ### Supervisor de Ventas · PIL Andina S.A. Mar 2006 – Jul 2010Managed the self-service channel, sales projections, key account service, and point-of-sale execution. Led merchandisers and promoters to ensure coverage, display quality, and execution of sales plans. ### Jefe de Marketing región Occidente / Ventas corporativas · Bodegas y Viñedos de la Concepción S.A. Jun 2001 – Aug 2005Managed VIP clients and B2B business through personalized service, commercial advisory, positioning, and loyalty initiatives. Planned and executed promotional campaigns, events, and tastings to support sales and brand development. ## Education Learning history ### Universidad Mayor de San Andrés - UMSA 1991 – 1997Licenciatura, Comunicación Social Undergraduate degree in Social Communication. ### Universidad Privada Boliviana - UPB 2015 – 2015Diplomado, Creación y Gestión de Negocios Diploma focused on business creation and management. ### Universidad Privada Boliviana - UPB 2008 – 2008Diplomado, Publicidad y Marketing Diploma focused on advertising and marketing. ### Instituto Técnico Superior Atenea SRL 1994 – 1995Técnico Medio, Diseño Gráfico Technical degree in graphic design. This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.