Skill Assessments This user has not passed any tests yet Languages English - Native or Bilingual Swedish - Native or Bilingual People also viewed * [![Akriti Mishra](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72327_1784920103.jpg) Akriti Mishra Marketing and HR Professional](https://jobicy.com/u/id72327.md) * [![THIAGO CASTRO](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72320_1784916002.jpg) THIAGO CASTRO Growth Marketing & Performance Marketing Leader](https://jobicy.com/u/id72320.md) * [![Ira Chapagain](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72254_1784892628.jpg) Ira Chapagain Digital Marketer](https://jobicy.com/u/id72254.md) * [![Mateo Manuel Tapari](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72210_1784862614.jpg) Mateo Manuel Tapari Business Administration and Digital Business Management](https://jobicy.com/u/id72210.md) * [![Dahymaru Azueta](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72130_1784834816.jpg) Dahymaru Azueta Marketing and Sales Manager](https://jobicy.com/u/id72130.md) * [![Sil Quiñoa](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72129_1784834647.jpg) Sil Quiñoa Brand Strategy and Corporate Communications Leader](https://jobicy.com/u/id72129.md) * [![Rossaus Vladimir](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_39066_1783609483.jpg) Rossaus Vladimir Marketing Lead](https://jobicy.com/u/ros.md) * [![Ezequiel Matías Azcurra](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72049_1784816959.jpg) Ezequiel Matías Azcurra Marketing Professional](https://jobicy.com/u/id72049.md) [All talent ↗](https://jobicy.com/talent.md) * [Overview](#overview) * [Portfolio](#portfolio) * [Services](#services) ## About Me I am a senior digital commerce and growth leader with extensive experience scaling DTC, ecommerce, and omnichannel businesses across the UK and international markets. I have led performance marketing, SEO, CRM, loyalty, UX, analytics, and experimentation programs to drive profitable revenue growth, improve conversion rates, and strengthen customer lifetime value. My background includes executive and senior-level roles where I owned P&L, managed cross-functional teams, and worked closely with founders, boards, and private equity stakeholders to translate strategy into measurable execution. I have built and optimized growth engines across brands such as Viking Footwear, Trespass, Wiggle, Mountain Warehouse, Jensen Beds, and REP Fitness, with a strong focus on acquisition efficiency, retention, and scalable digital operations. I combine hands-on commercial leadership with technical fluency in tools and methods such as Python, ML, Google Ads, Klaviyo, BigQuery, Make, OpenAI workflows, and modern analytics and automation stacks. I am particularly interested in senior growth, ecommerce, and digital leadership roles where I can apply my experience in performance marketing, AI-enabled optimization, and international expansion to deliver sustainable business growth. ## Skills ### [Python](https://jobicy.com/talent/python.md)[SQL](https://jobicy.com/talent/sql.md)[CRM](https://jobicy.com/talent/crm.md)[Stakeholder Management](https://jobicy.com/talent/stakeholder-management.md)[Machine Learning](https://jobicy.com/talent/machine-learning.md)[Data Analytics](https://jobicy.com/talent/data-analytics.md)[Team Leadership](https://jobicy.com/talent/team-leadership.md)[Digital Marketing](https://jobicy.com/talent/digital-marketing.md)[Budget Management](https://jobicy.com/talent/budget-management.md)[Forecasting](https://jobicy.com/talent/forecasting.md)[SEO](https://jobicy.com/talent/seo.md)[A B Testing](https://jobicy.com/talent/a-b-testing.md)[Email Marketing](https://jobicy.com/talent/email-marketing.md)[B2B Marketing](https://jobicy.com/talent/b2b-marketing.md)[Marketing Automation](https://jobicy.com/talent/marketing-automation.md)[Google Ads](https://jobicy.com/talent/google-ads.md)[Customer Retention](https://jobicy.com/talent/customer-retention.md)[Ecommerce](https://jobicy.com/talent/ecommerce.md)[Performance Marketing](https://jobicy.com/talent/performance-marketing.md)[Artificial Intelligence](https://jobicy.com/talent/artificial-intelligence.md)[UX](https://jobicy.com/talent/ux.md)[Growth Marketing](https://jobicy.com/talent/growth-marketing.md)[Conversion Rate Optimization](https://jobicy.com/talent/conversion-rate-optimization.md)[Customer Segmentation](https://jobicy.com/talent/customer-segmentation.md)[Meta Ads](https://jobicy.com/talent/meta-ads.md)[Web Analytics](https://jobicy.com/talent/web-analytics.md)[P&L management](https://jobicy.com/talent/pl-management.md)[CRO](https://jobicy.com/talent/cro.md)[B2C Marketing](https://jobicy.com/talent/b2c-marketing.md)[Paid Search](https://jobicy.com/talent/paid-search.md)[Agile Project Management](https://jobicy.com/talent/agile-project-management.md)[Brand Partnerships](https://jobicy.com/talent/brand-partnerships.md)[International Expansion](https://jobicy.com/talent/international-expansion.md) ## Tech Stack & Tools ### Languages & Frameworks [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/python/python-original.svg) Python](https://jobicy.com/talent?tool=python.md) [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/react/react-original.svg) React](https://jobicy.com/talent?tool=react.md) ### Marketing and Sales Tools [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/salesforce/salesforce-original.svg) Salesforce](https://jobicy.com/talent?tool=salesforce.md) ## Experience Interim Director Digital & Ecommerce @ REP Fitness UK Jan 2026 - Present Led UK digital market entry for a US brand. Built the platform, integrations, marketing channels, B2B portal, and retail POS to support scalable growth. Delivered over $1M revenue and 233%+ orders versus target in the first three months. Ecommerce Consultant @ O-Hits Jan 2025 - Present Consulted for FMCG cosmetics and led build-outs for a 22-language platform and marketing channels, including an AI-scaled SEO growth engine. Chief Digital Officer @ Viking Footwear Jan 2022 - Dec 2025 Owned DTC and P&L. Upgraded performance marketing with ML, Python, SEO, martech, CRM, UX, and A/B testing to deliver strong revenue growth and improved conversion and repeat purchase performance. Director of Ecommerce @ Trespass Jan 2020 - Dec 2022 Owned online DTC and scaled four brand websites. Improved paid marketing, SEO, CRM, and loyalty to strengthen ROAS, CAC to LTV, and profitability. Managed a team including developers. Digital Project Lead @ Jensen Beds Jan 2019 - Dec 2020 Interim six-month role for a premium sleep brand. Built Shopify and Amazon MVPs and set up Google PPC and global distributor local business campaigns to grow B2B leads and sales pipeline. International Ecommerce Manager @ Mountain Warehouse Jan 2017 - Dec 2019 Owned non-UK online growth. Added SKU-level bidding technology to paid media and grew non-UK B2C sales significantly, helping ecommerce become a larger share of total sales. Nordics Ecommerce Manager @ Wiggle Jan 2014 - Dec 2017 Owned Nordic growth for a major tri-sports ecommerce retailer. Led two country teams across CRM, SEO, CRO, paid media, and loyalty to drive growth, repeat purchases, LTV, and margin. Set up a retail pop-up store in Sweden. Scandinavian Sales Executive @ Pelsis Jan 2011 - Dec 2014 Managed multi-brand B2B and retail portfolios, driving growth through key account management, pricing strategy, and distributor and wholesaler partnerships. ## Education Oxford University, Saïd Business School Not specified Artificial Intelligence Programme, Artificial Intelligence Executive education focused on artificial intelligence. Mid Sweden University Not specified BA & MA, Business Business studies including accounting, marketing, and organisation. Uppsala University Not specified PhD-level course, Research Methods Completed a PhD-level research methods course worth 5 credits. Jönköping University Not specified PhD-level course, Research Methods Completed a PhD-level research methods course worth 5 credits. This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.