Skill Assessments This user has not passed any tests yet Languages Spanish - Native or Bilingual English - Advanced People also viewed * [![Diego Fernández-Maldonado](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_71405_1784935913.jpg) Diego Fernández-Maldonado Creative Director / Copywriter / UX Writer](https://jobicy.com/u/id71405.md) * [![Samson Tersugh](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72248_1784889559.jpg) Samson Tersugh Ai contents stories writer](https://jobicy.com/u/id72248.md) * [![Segun Olape](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72163_1784843522.jpg) Segun Olape Freelance Writer & Journalist](https://jobicy.com/u/id72163.md) * [![Martín Borrás](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72094_1784828521.jpg) Martín Borrás Creative Strategist | Copywriter | Content Strategist](https://jobicy.com/u/id72094.md) * [![Pilar Elizondo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72090_1784827812.jpg) Pilar Elizondo Lic en Ciencias de la Comunicación Social](https://jobicy.com/u/id72090.md) * [![Jihyun Kim](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_71963_1784770047.jpg) Jihyun Kim Content Moderator, CEO](https://jobicy.com/u/id71963.md) * [![Yana Lara Menezes Alencar](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_71749_1784674185.jpg) Yana Lara Menezes Alencar Journalist / Content Producer](https://jobicy.com/u/id71749.md) * [![Carlos Arrieche](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_71318_1784423324.jpg) Carlos Arrieche Ghostwriter / Freelance Writer](https://jobicy.com/u/id71318.md) [All talent ↗](https://jobicy.com/talent.md) * [Overview](#overview) * [Portfolio](#portfolio) * [Services](#services) ## About Me I am a brand and content leader with more than 7 years of experience shaping brand voice, campaign storytelling, and content systems for international organizations. I specialize in turning complex, technical, and clinical information into clear, accessible, and emotionally resonant messaging for diverse audiences. In my current role, I define messaging frameworks, tone-of-voice standards, and content strategy across multiple stakeholder groups, while also supporting executive-level communication. I have led inbound marketing and lifecycle content initiatives end to end, and I enjoy building scalable processes that help teams produce consistent, high-quality content. I also bring generative AI tools into my workflow to improve efficiency without losing brand personality or strategic clarity. I am a native Spanish speaker and fluent in English, and I am open to fully remote opportunities where I can contribute to brand strategy, content leadership, and cross-functional collaboration. ## Skills ### [Data Analysis](https://jobicy.com/talent/data-analysis.md)[Generative AI](https://jobicy.com/talent/generative-ai.md)[Canva](https://jobicy.com/talent/canva.md)[Content Strategy](https://jobicy.com/talent/content-strategy.md)[Operations Management](https://jobicy.com/talent/operations-management.md)[Messaging](https://jobicy.com/talent/messaging.md)[Project Delivery](https://jobicy.com/talent/project-delivery.md)[Inbound Marketing](https://jobicy.com/talent/inbound-marketing.md)[Adobe Creative Cloud](https://jobicy.com/talent/adobe-creative-cloud.md)[Creative Briefs](https://jobicy.com/talent/creative-briefs.md)[Brand Writing](https://jobicy.com/talent/brand-writing.md)[Industrial Design](https://jobicy.com/talent/industrial-design.md)[Content Systems](https://jobicy.com/talent/content-systems.md)[Brand Guidelines](https://jobicy.com/talent/brand-guidelines.md)[Brand Voice](https://jobicy.com/talent/brand-voice.md) ## Tech Stack & Tools ### Design [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/canva/canva-original.svg) Canva](https://jobicy.com/talent?tool=canva.md) ## Experience Creative & Brand Director @ NMDP Mexico® Aug 2023 - Present Define and write brand voice, messaging guidelines, and tone-of-voice standards for the organization. Lead campaign storytelling, inbound marketing content strategy, CRM content, creative briefs, and messaging feedback loops. Present strategy to executive and medical stakeholders. Founder, Creative Services Department & Visual Designer @ NMDP Mexico® Dec 2019 - Aug 2023 Developed brand guidelines and visual identity systems. Wrote and produced multimedia and campaign content for medical and patient audiences. Built the Creative Services function from the ground up, including processes, workflows, and team structure. Strategic Projects Designer @ Amiko Espacios Jan 2015 - Dec 2016 Translated client briefs into visual and communication concepts. Data Analyst @ Be The Match Mexico® (NMDP) Jan 2019 - Dec 2019 Managed data operations for the organization. Operations Director @ Ompreia Jan 2018 - Dec 2019 Coordinated teams and project delivery for client companies. Operations Manager @ Litagloss Jan 2016 - Dec 2018 Led store operations and team management. ## Education Universidad Anáhuac Puebla Jan 2013 - Dec 2018 B.A., Industrial Design Bachelor's degree in Industrial Design. CENTRO Jan 2022 - Dec 2022 Diploma, Design for Social Innovation Diploma focused on design for social innovation. Continuous improvement and process optimization Jan 2026 - Dec 2026 Yellow Belt Six Sigma Certification Certification in continuous improvement and process optimization. This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.