![Cecilia Gerona](https://jobicy.com/react/themes/app/images/avatar.jpg)
Cecilia Gerona

# Senior Copywriter / Brand Writer & Creative Marketing

Open to offers · Member since 24 Jul 2026 [Message](https://jobicy.com/dashboard-page.md)

ShareLocationBuenos Aires, ArgentinaDesired salaryUnspecifiedWork preferenceRemote Only / Full Time, Contract, FreelanceExperience levelSenior
* [Overview](#overview)
* [Portfolio 0](#portfolio)
* [Services 0](#services)

## About

Professional summaryI am a brand writer and creative marketing professional with more than 20 years of experience across entertainment, advertising, media, and global brands.

I help brands become more relevant through strategic messaging, brand narratives, and creative campaigns that communicate with clarity and purpose.

My background includes developing integrated campaigns, editorial content, and storytelling frameworks that connect with audiences across languages and cultures.

I have worked with regional and global brands, translating complex messaging into simple, human communication that resonates in LATAM and beyond.

I also bring experience in entertainment marketing, promotional storytelling, and cross-functional collaboration with creative directors, producers, editors, and voice-over artists.

I am based in Buenos Aires and open to opportunities where I can contribute strategic thinking, strong writing, and culturally aware communication to brands and teams.

## Skills

12 capabilities[Brand Strategy](https://jobicy.com/talent/brand-strategy.md)[Brand Voice](https://jobicy.com/talent/brand-voice.md)[Campaign Development](https://jobicy.com/talent/campaign-development.md)[Communication Strategy](https://jobicy.com/talent/communication-strategy.md)[Content Strategy](https://jobicy.com/talent/content-strategy.md)[Copywriting](https://jobicy.com/talent/copywriting.md)[Creative Strategy](https://jobicy.com/talent/creative-strategy.md)[Cross Cultural Communication](https://jobicy.com/talent/cross-cultural-communication.md)[Entertainment Marketing](https://jobicy.com/talent/entertainment-marketing.md)[Integrated Marketing](https://jobicy.com/talent/integrated-marketing.md)[Storytelling](https://jobicy.com/talent/storytelling.md)[Strategic Partnerships](https://jobicy.com/talent/strategic-partnerships.md)

## Experience

Career history

### Travel Writer · Freelance

Apr 2017 – Sep 2021Produced editorial stories on travel, culture, and sustainability for digital and print publications.

### Senior Copywriter · ARTEAR

Aug 2008 – May 2018Crafted brand narratives and entertainment marketing campaigns for El Trece Internacional, Volver, Quiero, and Magazine. Developed creative concepts for on-air campaigns and collaborated with creative directors, producers, editors, and voice-over artists from concept to final cut.

### Senior Copywriter · PALM ERA

Sep 2022 – Mar 2025Developed creative digital campaigns across LATAM for global brands. Collaborated with cross-functional and multicultural teams and adapted complex global messaging into simple, human communication for LATAM audiences.

### Regional Coordinator · BROTHER

Jun 2006 – Aug 2008Led regional communication and strategic partnerships across LATAM's creative education network. Coordinated brand visibility initiatives, built partnerships with industry leaders and educational institutions, and developed workshops and academic programs.

### Early Career · JWT, McCann, DDB, Incubadora

Jan 2004 – Dec 2006Built a creative foundation by developing campaigns for global and regional brands including Ford, Knorr, Sony, Budweiser, Syngenta, OCA, and Fundación Boston.

## Education

Learning history

### Universidad de Belgrano

Dates not specifiedBachelor’s Degree, Advertising

### Brother Ad School

Dates not specifiedMaster, Creativity & Copywriting

### International House Buenos Aires

Dates not specifiedCertification, Cambridge CELTA / Advanced English Communication & Language Training

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