![Adrian Segura-Millan T](https://jobicy.com/react/themes/app/images/avatar.jpg) Adrian Segura-Millan T # Marketing and Digital Transformation Director Open to offers · Member since 24 Jul 2026 [Message](https://jobicy.com/dashboard-page.md) ShareLocationMexico City, MexicoDesired salaryUnspecifiedWork preferenceHybrid / Full TimeExperience levelLead * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am a marketing and digital transformation leader with more than 25 years of experience driving commercial growth, automation, and brand positioning across B2B and B2C environments. I specialize in combining creativity, technology, and business strategy to improve sales performance, reduce customer acquisition costs, and maximize ROI. Throughout my career, I have led digital marketing, branding, inbound, and AI-powered automation initiatives, building scalable systems that improve traceability and operational efficiency. I have managed multidisciplinary teams ranging from lean structures to organizations of more than 70 professionals, and I am comfortable leading both strategic and hands-on execution. My background includes experience across real estate, digital agencies, pharma marketing, retail, entertainment, and consumer goods, with a strong focus on measurable results and growth. I am also experienced in budget management, CRM ecosystems, performance marketing, and cross-functional leadership, and I value building high-performing teams that can adapt quickly and deliver impact. ## Skills 21 capabilities[ABM](https://jobicy.com/talent/abm.md)[Agile Methodologies](https://jobicy.com/talent/agile-methodologies.md)[Branding](https://jobicy.com/talent/branding.md)[Budget Management](https://jobicy.com/talent/budget-management.md)[Business Administration](https://jobicy.com/talent/business-administration.md)[Content Strategy](https://jobicy.com/talent/content-strategy.md)[CRM](https://jobicy.com/talent/crm.md)[CRO](https://jobicy.com/talent/cro.md)[Digital Transformation](https://jobicy.com/talent/digital-transformation.md)[Ecommerce](https://jobicy.com/talent/ecommerce.md)[Growth Marketing](https://jobicy.com/talent/growth-marketing.md)[Inbound Marketing](https://jobicy.com/talent/inbound-marketing.md)[Influencer Marketing](https://jobicy.com/talent/influencer-marketing.md)[Leadership](https://jobicy.com/talent/leadership.md)[Marketing Strategy](https://jobicy.com/talent/marketing-strategy.md)[Paid Media](https://jobicy.com/talent/paid-media.md)[Performance Marketing](https://jobicy.com/talent/performance-marketing.md)[Project Management](https://jobicy.com/talent/project-management.md)[SEO](https://jobicy.com/talent/seo.md)[Social Media Marketing](https://jobicy.com/talent/social-media-marketing.md)[UX](https://jobicy.com/talent/ux.md) ## Tech stack & tools Working toolkit ### Collaboration [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/jira/jira-original.svg) Jira](https://jobicy.com/talent?tool=jira.md)[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/trello/trello-original.svg) Trello](https://jobicy.com/talent?tool=trello.md) ### Marketing and Sales Tools [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/salesforce/salesforce-original.svg) Salesforce](https://jobicy.com/talent?tool=salesforce.md) ## Experience Career history ### Marketing Director · UrbanHub May 2024 – Jul 2026Led brand redesign and executed the marketing plan for an investment fund. Implemented AI and automation across the funnel using an integrated HubSpot ecosystem connected to business tools. Increased occupancy from 40% to 92% in seven months, reduced CAC by 60%, and achieved ROI above 20x while cutting the marketing budget by 50%. ### Digital Marketing Director · Leaper360 Oct 2022 – Jun 2024Led SEO, CRM, Paid Media, Social Media, Influencer Marketing, and eCommerce teams across complex industries. Delivered multichannel strategies with measurable returns and maintained an average NPS above +70 across key accounts. ### Operations Director · Cu4tromarketing Jun 2020 – Mar 2022Led SEO, web development, content, design, and digital production teams. Designed sales funnels, defined buyer personas, and led the HubSpot User Group Mexico while overseeing team technical certification. ### Managing Partner, Sales & Operations · Solutions Consulting Group Jul 2007 – Mar 2020Led consulting programs for the pharmaceutical industry, including OTC, prescription, and controlled products. Managed scientific communications and engagement with key stakeholders, and led commercial, editorial, and digital production teams for B2B and B2C projects. ### Marketing & PR Manager · GameWorks México Jan 2006 – Jan 2007Managed marketing and public relations activities. ### Senior Account Executive · Guerra Castellanos y Asociados Jan 2004 – Jan 2006Managed client accounts and supported strategic communications initiatives. ### Team Leader · Banco BANSUD Jan 2000 – Jan 2003Led team operations and coordination activities. ### Project Coordinator · O.P.C.I.O.N. S.R.L. Jan 1997 – Jan 2000Coordinated projects and supported execution across initiatives. ### Executive Training · Tavola S.p.A. Jan 1999 – Jan 1999Completed executive training experience. ## Education Learning history ### Neetwork Business School 2020 – 2020Master’s, Digital Marketing & Web Analytics Master’s degree in Digital Marketing & Web Analytics. ### Universidad de Palermo 2003 – 2003Postgraduate Degree, Business Administration & Management Postgraduate studies in Business Administration & Management. ### Universidad de Palermo 2001 – 2001Bachelor’s Degree, Marketing & Business Administration Bachelor’s degree in Marketing & Business Administration. This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.