![John Laviaguerre](https://jobicy.com/react/themes/app/images/avatar.jpg) John Laviaguerre # Director of Web Analytics Open to offers · Member since 24 Jul 2026 [Message](https://jobicy.com/dashboard-page.md) ShareLocationNE, United StatesDesired salaryUnspecifiedWork preferenceRemote Only / Full TimeExperience levelLead * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am a seasoned technology leader with more than 15 years of experience driving analytics strategy, customer experience platforms, and product innovation for enterprise SaaS organizations. I specialize in translating complex data challenges into strategic business advantages, helping shape product direction and deliver measurable value for clients and stakeholders. My background includes leading cross-product integration initiatives, improving analytics ecosystems, and working closely with sales, product development, and customer success teams. I have deep experience in web analytics, customer journey optimization, campaign analytics, mobile traffic intelligence, and cloud-based data integration. I also bring hands-on leadership in solution architecture, executive client engagement, and building high-impact proofs of concept and custom demonstrations. I am particularly interested in roles where I can combine analytics, product strategy, and emerging technologies such as Agentic AI to strengthen market positioning and customer outcomes. ## Skills 16 capabilities[Agentic AI](https://jobicy.com/talent/agentic-ai.md)[Cloud Architecture](https://jobicy.com/talent/cloud-architecture.md)[Cross Product Integration](https://jobicy.com/talent/cross-product-integration.md)[Customer Experience](https://jobicy.com/talent/customer-experience.md)[Data Integration](https://jobicy.com/talent/data-integration.md)[Data Management](https://jobicy.com/talent/data-management.md)[Enterprise SaaS](https://jobicy.com/talent/enterprise-saas.md)[Go To Market Strategy](https://jobicy.com/talent/go-to-market-strategy.md)[Java](https://jobicy.com/talent/java.md)[Product Roadmap](https://jobicy.com/talent/product-roadmap.md)[Product Strategy](https://jobicy.com/talent/product-strategy.md)[Programming](https://jobicy.com/talent/programming.md)[Solution Architecture](https://jobicy.com/talent/solution-architecture.md)[Teaching](https://jobicy.com/talent/teaching.md)[Web Analytics](https://jobicy.com/talent/web-analytics.md)[Web Development](https://jobicy.com/talent/web-development.md) ## Tech stack & tools Working toolkit ### Languages & Frameworks [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/java/java-original.svg) Java](https://jobicy.com/talent?tool=java.md) ## Experience Career history ### Director of Web Analytics · Discover HCL / HCL Software Oct 2020 – PresentDrove product strategy and innovation by championing Agentic AI detection and optimization, mobile traffic identification and reporting, automated trading tool detection, and advanced campaign reporting features. Led cross-functional integration efforts across the Discover platform and other HCL products. Served as a strategic advisor across sales, product development, and customer success, and directed client value realization programs for enterprise SaaS clients. ### Senior Web Analytics Solutions Architect · Tealeaf / IBM / Acoustic Nov 2012 – Aug 2020Architected and delivered enterprise customer experience and analytics solutions. Partnered with clients to optimize digital journeys and extract insights from complex datasets. Contributed to analytics platform evolution within IBM Cognitive Engagement and Watson Commerce ecosystems through solution design and integration leadership. ### CTO / Director of Software Development · Esurio Inc. 2001 – 2006Founded and scaled a web services company and built Java-based CRM platforms serving more than 50 national clients. ### Director of Operations · West Slope Construction LLC 2006 – 2011Led technology transformation and data management initiatives. ## Education Learning history ### University of Phoenix 2011M.Ed. ### San Diego State University 1997B.S., Information and Decision Systems This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.