![Joyfel Castillo](https://jobicy.com/react/themes/app/images/avatar.jpg) Joyfel Castillo # Digital Marketing and Customer Success Analyst Open to offers · Member since 24 Jul 2026 [Message](https://jobicy.com/dashboard-page.md) ShareLocationOsasco, BrazilDesired salaryUnspecifiedWork preferenceRemote OnlyExperience levelMid * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am a Digital Marketing and Customer Success professional with more than 4 years of experience supporting clients across Latin America through digital advertising, account management, and performance marketing. I currently work at Accenture on the Mercado Libre Ads (Meli Pro Tier 1) project, where I manage a portfolio of around 45 advertisers across multiple Latin American markets. My focus is on helping clients improve campaign performance through strategic recommendations based on business goals and advertising data. Previously, I managed approximately 350 client accounts at Atento, creating and optimizing Meta Ads campaigns across Facebook, Instagram, and WhatsApp. I also used Salesforce CRM to strengthen customer relationships, improve lead generation, and support sales performance. My background combines customer success, digital marketing, performance marketing, CRM, e-commerce, KPI analysis, ROI and ROAS tracking, and campaign optimization. I enjoy working in fast-paced environments where data-driven decisions and strong client relationships are essential. I am a native Spanish speaker with professional working proficiency in Portuguese and basic English. I am also building my skills in UX/UI, front-end development, and Kotlin through professional development programs. I am interested in roles where I can continue growing in customer success, digital marketing, AdTech, MarTech, and business growth, while contributing to measurable results for clients and teams. ## Skills 19 capabilities[Account Management](https://jobicy.com/talent/account-management.md)[Campaign Optimization](https://jobicy.com/talent/campaign-optimization.md)[Cross Functional Collaboration](https://jobicy.com/talent/cross-functional-collaboration.md)[Customer Experience](https://jobicy.com/talent/customer-experience.md)[Customer Relationship Management](https://jobicy.com/talent/customer-relationship-management.md)[Customer Retention](https://jobicy.com/talent/customer-retention.md)[Customer Service](https://jobicy.com/talent/customer-service.md)[Customer Success](https://jobicy.com/talent/customer-success.md)[Data Analysis](https://jobicy.com/talent/data-analysis.md)[Digital Advertising](https://jobicy.com/talent/digital-advertising.md)[Digital Marketing](https://jobicy.com/talent/digital-marketing.md)[KPI Analysis](https://jobicy.com/talent/kpi-analysis.md)[Lead Generation](https://jobicy.com/talent/lead-generation.md)[Leadership](https://jobicy.com/talent/leadership.md)[Networking](https://jobicy.com/talent/networking.md)[Performance Marketing](https://jobicy.com/talent/performance-marketing.md)[ROI](https://jobicy.com/talent/roi.md)[Sales](https://jobicy.com/talent/sales.md)[Sales KPIs](https://jobicy.com/talent/sales-kpis.md) ## Experience Career history ### Digital Marketing & Customer Success Analyst · Accenture | Mercado Libre Ads (Meli Pro Tier 1) May 2025 – PresentManage a portfolio of approximately 45 advertisers across multiple Latin American markets. Support advertisers with strategic recommendations and data analysis to improve campaign performance. Analyze metrics such as ROAS, ROI, CTR, CPC, Revenue, NMV, and Conversion Rate. Build strong client relationships and collaborate with internal teams to deliver customer service and business solutions. ### Digital Marketing & Sales Specialist · Atento | São Paulo, Brazil Oct 2022 – May 2024Managed approximately 350 client accounts across Latin America. Created and optimized Meta Ads campaigns on Facebook, Instagram, and WhatsApp. Improved lead generation and advertising performance while managing customer relationships in Salesforce CRM. Analyzed campaign performance and KPIs to improve conversion rates and business results. ### Sales Receptionist · JN Aventura Extrema | Peru Feb 2018 – Mar 2020Assisted customers in selecting adventure tourism packages and generated new sales opportunities through customer engagement. Increased sales by recommending additional services and supported event planning and personalized customer experiences. ### Customer Service & Operations Coordinator · Successful English Corporation | Venezuela Jul 2013 – Jan 2018Managed customer service and administrative operations. Promoted educational programs, supported student enrollment, managed payment processes, and handled customer follow-up. Built strong customer relationships through personalized service. ## Education Learning history ### Universidad de Oriente Dates not specifiedBachelor's Degree, Human Resources Management This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.