![Shirley Tan](https://jobicy.com/react/themes/app/images/avatar.jpg) Shirley Tan # APAC Sales & Business Leader Open to offers · Member since 25 Jul 2026 [Message](https://jobicy.com/dashboard-page.md) ShareLocationMalaysiaDesired salaryUnspecifiedWork preferenceHybrid / Full TimeExperience levelLead * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am an APAC sales and business growth leader with more than 15 years of experience building high-performing outbound teams, generating enterprise pipeline, and driving revenue growth across SaaS, AdTech, AI, OTT, and multimedia markets. I have led regional commercial organizations across Asia-Pacific, partnering closely with Sales, Growth Marketing, Customer Success, and Revenue Operations to improve funnel visibility, optimize conversion, and accelerate deal progression. My background includes enterprise sales, strategic partnerships, market expansion, and P&L ownership, with a strong focus on data-driven execution and scalable go-to-market strategy. I have managed and mentored distributed teams of up to 50+ people, helping develop managers, strengthen SDR performance, and build disciplined sales processes that improve forecasting accuracy and productivity. Throughout my career, I have worked with major brands and platforms across gaming, media, telco, OTT, and digital advertising ecosystems, consistently delivering measurable revenue impact and long-term partnerships. I am especially experienced in using CRM and sales intelligence tools such as Salesforce, HubSpot, LinkedIn Sales Navigator, ZoomInfo, and outreach automation platforms to support pipeline generation and commercial growth. I am open to senior leadership opportunities where I can continue scaling regional revenue, building strong teams, and driving enterprise growth across APAC and beyond. ## Skills 21 capabilities[Account Based Marketing](https://jobicy.com/talent/account-based-marketing.md)[AI](https://jobicy.com/talent/ai.md)[Business Development](https://jobicy.com/talent/business-development.md)[Consultative Selling](https://jobicy.com/talent/consultative-selling.md)[Deal Structuring](https://jobicy.com/talent/deal-structuring.md)[Enterprise Sales](https://jobicy.com/talent/enterprise-sales.md)[Gaming](https://jobicy.com/talent/gaming.md)[Go To Market Strategy](https://jobicy.com/talent/go-to-market-strategy.md)[Media Sales](https://jobicy.com/talent/media-sales.md)[OTT](https://jobicy.com/talent/ott.md)[P&L management](https://jobicy.com/talent/pl-management.md)[Performance Marketing](https://jobicy.com/talent/performance-marketing.md)[Pipeline Management](https://jobicy.com/talent/pipeline-management.md)[Programmatic Advertising](https://jobicy.com/talent/programmatic-advertising.md)[Revenue Operations](https://jobicy.com/talent/revenue-operations.md)[SaaS](https://jobicy.com/talent/saas.md)[Sales Forecasting](https://jobicy.com/talent/sales-forecasting.md)[Stakeholder Management](https://jobicy.com/talent/stakeholder-management.md)[Strategic Partnerships](https://jobicy.com/talent/strategic-partnerships.md)[Team Leadership](https://jobicy.com/talent/team-leadership.md)[User Acquisition](https://jobicy.com/talent/user-acquisition.md) ## Tech stack & tools Working toolkit ### Communications [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/slack/slack-original.svg) Slack](https://jobicy.com/talent?tool=slack.md) ### Marketing and Sales Tools [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/salesforce/salesforce-original.svg) Salesforce](https://jobicy.com/talent?tool=salesforce.md) ## Experience Career history ### Senior Director, Multimedia Business – APAC · BlendVision (KKCompany Technologies) Jan 2023 – PresentLead APAC enterprise sales and market expansion for AI-powered OTT, streaming, and multimedia cloud solutions. Managed a cross-functional commercial team of 50+ across Sales, Business Development, and Customer Success. Aligned lead generation with Growth Marketing and Revenue Operations, improved funnel visibility, and used Salesforce, HubSpot, and LinkedIn Sales Navigator to prioritize accounts and improve outbound effectiveness. ### Regional Sales Director – APAC · MobileAction & SearchAds.com Jan 2022 – Jan 2023Led enterprise sales and partnerships for an AI-powered app analytics and mobile growth platform. Closed a $2M enterprise contract, expanded publisher partnerships, built APAC outbound pipeline strategies, and mentored junior business development representatives. ### Regional Vice President – APAC · Bango Jan 2019 – Jan 2021Owned APAC growth strategy, partnerships, and revenue performance. Drove user acquisition growth, managed $5M+ advertising budgets, built strategic partnerships, led and scaled a regional team of 15+, and implemented performance tracking frameworks to improve team effectiveness. ### Regional Head of Programmatic Advertising – APAC · BidsOpt Pte. Ltd. Jan 2017 – Jan 2019Led programmatic sales and partnerships across Southeast Asia. Generated monthly revenue through advertiser acquisition and scaling, built partnerships with major platforms, and delivered ROI-driven programmatic strategies. ### Sales Director – ASEAN & China · Leadbolt Pte. Ltd. Jan 2016 – Jan 2017Led regional business development and monetization strategy. Scaled revenue significantly, managed enterprise accounts across SEA and China, and represented the company at global industry events to expand partnerships. ### Sales Director – SEA & China · Datawrkz Pte. Ltd. Jan 2014 – Jan 2016Drove programmatic advertising growth across Southeast Asia and China. Secured partnerships with major marketplaces and built agency alliances with leading holding companies. ### Senior Account Manager – Malaysia & China · BuzzCity Sdn Bhd Jan 2010 – Jan 2014Pioneered mobile advertising growth in Malaysia. Exceeded sales targets, generated most of the country revenue, and helped build an early-stage mobile marketing ecosystem with brands and agencies. ### Business Development Manager · LINs Advertising & Marketing Sdn. Bhd. Jan 2007 – Jan 2010Secured sponsorships for gaming and esports events, managed integrated campaigns for major property brands, and delivered marketing and event strategies. ## Education Learning history ### Institute Advertising Communication Training Centre Jan 2001Advanced Diploma, Advertising & Marketing Advanced Diploma in Advertising & Marketing. ### Institute Advertising Communication Training Centre (IACT) Jan 1999Certificate, Communication Studies Certificate in Communication Studies. 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