![Shaun Attard](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72522_1785063225.jpg) Shaun Attard # Lead Product Designer & UX/UI Specialist Open to offers · Member since 26 Jul 2026 [Message](https://jobicy.com/dashboard-page.md) ShareLocationLondon, United KingdomDesired salaryUnspecifiedWork preferenceHybrid / Full Time, Contract, FreelanceExperience levelLead * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am a lead product designer with more than 20 years of experience turning complex problems into clear, commercially impactful digital experiences. I work across the full product lifecycle, from discovery and concept through to build-ready systems, using fast cycles of research, prototyping, and evidence-based decision-making to keep teams aligned and moving forward. Over the last 15 years, I have operated in head and lead roles across fintech, luxury automotive, government, retail, SaaS, gaming, B2B/B2C, education, and more. I have delivered hands-on design work for brands including Bentley Motors, Allica Bank, Invesco, NEOM, and Condé Nast. I bring together product thinking, analytical problem-solving, extensive UI/UX experience, and visual craft, supported by AI-enabled workflows. My focus is on creating experiences that feel effortless to use, build trust quickly, and help organisations gain a genuine competitive edge. I am comfortable working embedded within product teams, independently, in agency settings, or directly with founders and executives. In every context, I aim to build products people adopt, teams can scale, and businesses can grow around. I also have strong experience in design systems, stakeholder alignment, bilingual and RTL design, accessibility, and cross-functional leadership. I enjoy shaping product strategy as much as I enjoy crafting the details of the interface. ## Skills 18 capabilities[A B Testing](https://jobicy.com/talent/a-b-testing.md)[Accessibility](https://jobicy.com/talent/accessibility.md)[Brand Strategy](https://jobicy.com/talent/brand-strategy.md)[Commercial Strategy](https://jobicy.com/talent/commercial-strategy.md)[Data Visualization](https://jobicy.com/talent/data-visualization.md)[Design Systems](https://jobicy.com/talent/design-systems.md)[Information Architecture](https://jobicy.com/talent/information-architecture.md)[Interaction Design](https://jobicy.com/talent/interaction-design.md)[Leadership](https://jobicy.com/talent/leadership.md)[Product Design](https://jobicy.com/talent/product-design.md)[Product Strategy](https://jobicy.com/talent/product-strategy.md)[Prototyping](https://jobicy.com/talent/prototyping.md)[Stakeholder Management](https://jobicy.com/talent/stakeholder-management.md)[UI Design](https://jobicy.com/talent/ui-design.md)[Usability Testing](https://jobicy.com/talent/usability-testing.md)[User Research](https://jobicy.com/talent/user-research.md)[UX Design](https://jobicy.com/talent/ux-design.md)[Visual Design](https://jobicy.com/talent/visual-design.md) ## Tech stack & tools Working toolkit ### Design [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/figma/figma-original.svg) Figma](https://jobicy.com/talent?tool=figma.md) ### Development [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/sketch/sketch-original.svg) Sketch](https://jobicy.com/talent?tool=sketch.md) ## Experience Career history ### Lead Product & UX/UI Designer · Destinations Club Luxury Travel Apr 2026 – PresentI directed UX/UI optimisation for a luxury travel app and brand expression redesign, including typography pairing, logo redesign, merchandising, and premium destination discovery experiences. I worked across core pages, booking flows, and the e-commerce store, helping clarify product positioning, establish storytelling and brand tone, and create high-fidelity interfaces, prototypes, and development-ready specifications. I also built a scalable UI framework and supported commercialisation, investor testing, and preparation for user testing and rollout to more cities. ### Lead Product & UX/UI Designer · Modu Digital Feb 2025 – Apr 2026I managed the full delivery of product and UX/UI projects across finance, regulation, and innovation for clients including Invesco, Allica Bank, Nubank, Zopa, and CFP Energy. I oversaw digital delivery across multiple client engagements, balancing product direction, customer priorities, and design quality while building scalable design systems and complex AI-enabled product workflows. I also supported commercial growth through stakeholder leadership, review sessions, and contract work contributing to significant annualised value. ### Lead Product & UX/UI Designer · MyMoD Super App Project Sep 2024 – Dec 2025I directed the end-to-end UX/UI and product design of a large-scale employee super app for the Saudi Ministry of Defense, consolidating fragmented legacy systems into one unified experience. The work covered time and attendance, overtime management, IT services, payroll management, and other employee scenarios across multiple persona types and statuses. I established a fully accessible, RTL-compliant bilingual layout, created a reusable tokenized component library, and coordinated a cross-functional team across the UK and Saudi Arabia. ### Lead Innovation & Experience Designer · Bentley Motors Oct 2023 – Jun 2024I guided innovative experience design for concept and production vehicles, focusing on future in-vehicle interaction design. As lead designer, I created a unified visual language across physical and digital attributes, prepared deliverables for multiple vehicle interfaces, and explored multimodal experiences including light, sound, scent, and AI interaction. I collaborated with engineering teams, Tier 1 suppliers, and internal stakeholders to align objectives and support implementation. ### Creative Director & Designer · First CDO Partners Feb 2023 – Jun 2023I led creative direction, brand strategy, and design delivery for a complete corporate identity and digital presence. I created a cohesive brand system spanning identity, responsive website design, brand guidelines, social media assets, print collateral, and email communications. I partnered directly with leadership to translate complex subject matter into a distinctive, credible, and accessible brand experience. ### Senior UI Designer · LAMBDA / CSD, Lotus Tech Creative Centre Sep 2022 – Dec 2022I worked within a high-fidelity UI and design system logic team at Lotus Motors during a key period in the brand’s future experience planning. I finalised in-vehicle interface components, animations, and interactions, including 3D sound visualisation and central control screen controls. ### Design Director - UX/UI · NEOM Oct 2021 – Sep 2022I directed end-to-end UX/UI strategy and delivery for NEOM’s future city project. I established brand experience specifications, assets, and UX principles for multiple teams, integrating AI models and behavioural science to build scalable human-centred experiences. I supported the broader vision for sustainable cities and the organisation’s long-term strategic ambitions. ### Senior Design Lead · Condé Nast Aug 2021 – Nov 2021I led high-end editorial business experience design for core Condé Nast brands including Traveller, Vogue, and Allure. I converted premium content into a seamless, conversion-oriented customer journey and validated solutions with internal and external stakeholders. I also built a scalable framework optimisation system to improve performance, consistency, and delivery capacity across platforms and brands. ### UX Director · MerchantCantos / Brunswick Group Jan 2021 – Apr 2021I managed the UX team and guided end-to-end digital experience transformation for iFit and Ariel Investments. I owned core areas including product strategy and information architecture, aligning delivery with senior leadership, creative teams, and development teams. I advanced the UX strategy underpinning multiple projects and cross-platform brand transformation. ### Lead UI Designer · Panda Retail Oct 2020 – Dec 2020I managed cross-platform UI design for the Click and Scan and Go product across iOS and Android. I built a bilingual Arabic and English visual and interaction system and helped launch Saudi Arabia’s first bilingual mobile application for fresh grocery shopping within 90 days. I also oversaw the launch of the Scan and Go feature and redesigned core app services including navigation and payment. ### Head UX/UI Designer · Creative CCX and ITC Nov 2019 – Dec 2021I directed UX/UI strategy and delivery across multiple connected products and enterprise clients. I guided the product design of an AI-powered smart water meter platform from vision to launch and established full-cycle workflows covering research, prototyping, and A/B testing. The role strengthened my experience in CX, enterprise design, and multi-project leadership. ### Lead UX/UI Designer · Wunderman Thompson Aug 2019 – Nov 2019I directed the global redesign of the official websites for three oral care brands under GSK. The work covered research, experience strategy, interaction design, and UI delivery. I helped build a scalable framework that supported eight languages while balancing market-specific adaptations with accessibility and usability standards. ### Senior UX/UI Designer · Nexford University May 2019 – Aug 2019I directed the mobile digital experience redesign for Nexford University. The project optimised the learner onboarding journey across discovery, application, and enrolment for international online learners. I streamlined redundant steps and shaped a mobile-optimised, high-conversion experience that addressed a 60% churn rate and remained in use after validation. ### Senior UX/UI Designer · Dalziel & Pow May 2019 – Aug 2019I designed a digital scent discovery tool for Molton Brown, translating sensory fragrance attributes into intuitive digital visuals and journeys. I created user flows and interaction prototypes for senior leadership review and later managed the personalised UX design of the full fragrance module across web, mobile, and in-store digital assets. The final tool was embedded into the official website and retail projection systems, enabling users to explore and match with their signature scent. ### Head UX/UI Designer · Bettorlogic / Quotus Apr 2018 – Apr 2019I directed UX/UI redesign projects for sports betting white-label component products used across major brands including Mr Green, Betfair, Betway, and Betbull. I aligned creative and technical teams and developed a sustainable UX strategy for scaling the product across international gaming platforms. ### Lead UX/UI Designer · Global Voucher Group / Monitise Content Jun 2017 – Apr 2018I guided the end-to-end UX/UI redesign of MyVoucherCodes’ high-traffic web and mobile platforms across the UK, US, Germany, France, and Australia. I balanced user goals and business objectives while improving the experience across multiple international markets. ## Education Learning history ### University of Florence, Palazzo Spinelli Dates not specifiedBachelor of Arts, Fine Arts, Specialisation in Restoration Specialisation in Restoration, 14th to 16th century. ### Digital Design University of Malta Dates not specifiedDiploma, Web Design & Development ### Palazzo Spinelli, Florence Dates not specifiedDiploma, Art & Design ### Restoration of Fine Arts Centre, Malta Dates not specifiedDiploma, Restoration of Fine Arts This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.