![Jonathan Velez](https://jobicy.com/react/themes/app/images/avatar.jpg) Jonathan Velez # Social Media Specialist Open to offers · Member since 26 Jul 2026 [Message](https://jobicy.com/dashboard-page.md) ShareLocationMedellín, ColombiaDesired salaryUnspecifiedWork preferenceHybrid / Full TimeExperience levelMid * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am a results-driven social media and content specialist with more than 4 years of experience leading multi-channel digital communication strategies. I have worked across social media, web content, email marketing, and internal communications, always focused on measurable outcomes and brand consistency. My background includes managing editorial calendars, coordinating cross-functional teams, and working with external agencies to deliver campaigns aligned with business goals. I am comfortable translating performance data into practical improvements for content and campaign strategy. I have hands-on experience creating SEO-optimized copy, producing platform-native content for Instagram, TikTok, Facebook, and LinkedIn, and supporting inbound and engagement goals through content planning and execution. I have also led communication initiatives in high-impact environments, including public health and corporate settings, where I coordinated stakeholders, managed large-scale events, and helped improve audience engagement and message reach. My academic background is in Social Communication and Journalism, and I bring a strong foundation in storytelling, copywriting, analytics, and strategic communication. I also value collaboration and structured execution in fast-paced environments. I am open to opportunities where I can continue growing in content strategy, social media management, and digital communications while contributing to business results through thoughtful, data-informed work. ## Skills 14 capabilities[Campaign Planning](https://jobicy.com/talent/campaign-planning.md)[Content Strategy](https://jobicy.com/talent/content-strategy.md)[Copywriting](https://jobicy.com/talent/copywriting.md)[Data Analysis](https://jobicy.com/talent/data-analysis.md)[Digital Marketing](https://jobicy.com/talent/digital-marketing.md)[Email Marketing](https://jobicy.com/talent/email-marketing.md)[Event Production](https://jobicy.com/talent/event-production.md)[Google Analytics](https://jobicy.com/talent/google-analytics.md)[Internal Communications](https://jobicy.com/talent/internal-communications.md)[KPI Tracking](https://jobicy.com/talent/kpi-tracking.md)[Project Management](https://jobicy.com/talent/project-management.md)[SEO](https://jobicy.com/talent/seo.md)[Social Media Management](https://jobicy.com/talent/social-media-management.md)[Storytelling](https://jobicy.com/talent/storytelling.md) ## Tech stack & tools Working toolkit ### Development [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/facebook/facebook-original.svg) Facebook OAuth](https://jobicy.com/talent?tool=facebook.md)[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/linkedin/linkedin-original.svg) LinkedIn](https://jobicy.com/talent?tool=linkedin.md) ## Experience Career history ### Content Manager · La Nube Digital Sep 2024 – PresentI lead content strategy across digital channels for multiple brand clients, managing editorial calendars and ensuring alignment with campaign priorities and brand guidelines. I develop SEO-optimized copy for web platforms and coordinate multi-channel content execution across social media, blog, and email marketing. I also track and report on key social media KPIs, using performance insights to adjust strategy and improve content outcomes. ### Content Analyst · MUV-U, Estudios en el Exterior Feb 2024 – Jul 2024I produced social-media-first audiovisual content for Instagram, TikTok, and Facebook, helping increase engagement through platform-native formats. I planned and executed multi-channel marketing campaigns from brief to publication, coordinating with internal creative and marketing stakeholders. I also built and maintained content calendars and created SEO-optimized website articles to support inbound lead generation. ### Social Communicator · Secretaría de Salud de Medellín – Alcaldía de Medellín Jan 2022 – Jan 2024I designed and executed communication plans across digital and traditional channels that contributed to 90% COVID-19 vaccination coverage in Medellín. I managed internal and external communications, serving as a coordination point between health authorities, PR teams, community stakeholders, and digital agencies. I also organized large-scale academic events and monitored campaign performance metrics to continuously optimize messaging strategies. ### Internal Communications Specialist · Bancolombia Jan 2021 – Jan 2022I developed and implemented media strategies to increase internal content consumption, improving email open rates by 30% across a workforce of more than 25,000 employees. I produced written and audiovisual content for digital platforms while ensuring alignment with corporate messaging and brand standards. I also led hybrid corporate events and collaborated with HR, Marketing, and Executive Communications teams to deliver integrated campaigns on deadline. ## Education Learning history ### Universidad Pontificia Bolivariana 2016 – 2021Bachelor’s degree, Social Communication and Journalism Bachelor’s degree in Social Communication and Journalism with a GPA of 4.2/5.0. This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.