![Samara Oliveira](https://jobicy.com/react/themes/app/images/avatar.jpg) Samara Oliveira # Marketing & Campaign Manager Open to offers · Member since 27 Jul 2026 [Message](https://jobicy.com/dashboard-page.md) ShareLocationDublin, IrelandDesired salaryUnspecifiedWork preferenceHybrid / Full TimeExperience levelMid * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am a results-driven Marketing & Campaign Manager with over 4 years of experience leading multi-market, high-budget campaigns across Europe. I have managed 50+ integrated campaigns across 24 international markets, delivering work on time and within budget in fast-paced, high-pressure environments. My background includes stakeholder management, cross-functional coordination, paid media execution, performance reporting, and strategic campaign optimisation. I am comfortable balancing multiple projects at once while maintaining clear communication with internal teams, external partners, and senior leadership. I have also built and launched a digital-first education brand, combining brand development, content strategy, paid advertising, landing page optimisation, and email marketing. I am now looking for opportunities where I can apply my campaign management, digital marketing, and performance optimisation experience to drive measurable growth. ## Skills 20 capabilities[Brand Management](https://jobicy.com/talent/brand-management.md)[Budget Management](https://jobicy.com/talent/budget-management.md)[Campaign Management](https://jobicy.com/talent/campaign-management.md)[Competitor Analysis](https://jobicy.com/talent/competitor-analysis.md)[Content Marketing](https://jobicy.com/talent/content-marketing.md)[Copywriting](https://jobicy.com/talent/copywriting.md)[Customer Engagement](https://jobicy.com/talent/customer-engagement.md)[Digital Marketing](https://jobicy.com/talent/digital-marketing.md)[Email Marketing](https://jobicy.com/talent/email-marketing.md)[Google Ads](https://jobicy.com/talent/google-ads.md)[Google Analytics](https://jobicy.com/talent/google-analytics.md)[Marketing Strategy](https://jobicy.com/talent/marketing-strategy.md)[Media Planning](https://jobicy.com/talent/media-planning.md)[Meta Ads](https://jobicy.com/talent/meta-ads.md)[Paid Media](https://jobicy.com/talent/paid-media.md)[performance reporting](https://jobicy.com/talent/performance-reporting.md)[ROI Reporting](https://jobicy.com/talent/roi-reporting.md)[SEO](https://jobicy.com/talent/seo.md)[Social Media Marketing](https://jobicy.com/talent/social-media-marketing.md)[Stakeholder Management](https://jobicy.com/talent/stakeholder-management.md) ## Experience Career history ### Joint Advertising & Brand Executive · Ryanair DAC Jan 2022 – PresentI lead the planning and execution of bespoke cooperative marketing campaigns across 24 European markets. I manage 50+ high-budget campaigns across paid and owned media channels, overseeing the full campaign lifecycle from briefing and media planning to implementation, optimisation, and post-campaign reporting. I also coordinate with tourism boards and external partners, align work across commercial, digital, brand, and finance teams, and manage budgets, invoicing, billing reconciliation, KPI tracking, and weekly stakeholder meetings. ### Marketing & Social Media Manager · Look Mam Hospitality Group Jan 2021I developed and executed digital marketing strategies across three physical locations. I managed paid media campaigns on Meta Ads and Google Ads, monitored ROI through Google Analytics and platform insights, and handled in-store promotions and marketing budgets. I also conducted competitor analysis, produced monthly performance reports, increased audience engagement, led rebranding execution, and improved local visibility through SEO and Google Business optimisation. ### Founder & Digital Marketing Lead · B12 English Academy Jan 2020 – Dec 2024I built and launched a digital-first education brand. I designed and executed full-funnel social media and content strategies, managed paid ads, landing page optimisation, and email marketing campaigns, and developed the brand identity, website, and digital assets. I also managed advertising and operational budgets, helping drive audience growth, strong email conversion, and early student acquisition. ## Education Learning history ### Digital Marketing Institute Dec 2020 – Mar 2021Certified Digital Marketing Professional, Digital Marketing Coursework included content marketing, social media marketing, SEO, paid search, display and video advertising, email marketing, website optimisation, analytics, and digital strategy. ### Independent College of Dublin Sep 2018 – May 2021Bachelor’s Degree, Marketing This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.