Skill Assessments This user has not passed any tests yet Languages English - Fluent Spanish - Fluent Catalan - Intermediate French - Advanced German - Intermediate Polish - Native or Bilingual People also viewed * [![Emily Cisneros](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72190_1784853479.jpg) Emily Cisneros Community Manager and Social Media Manager](https://jobicy.com/u/id72190.md) * [![Emilce Garcia](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_71996_1784788423.jpg) Emilce Garcia Digital Communication Specialist](https://jobicy.com/u/id71996.md) * [![Andy Sanchez](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_71702_1784834074.jpg) Andy Sanchez Community Manager](https://jobicy.com/u/id71702.md) * [![Lorena Gastelú](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_70810_1784067711.jpg) Lorena Gastelú Publicidad y medios digitales](https://jobicy.com/u/id70810.md) * [![camila onzari](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_70487_1783972379.jpg) camila onzari Graphic Designer & Social Media Specialist](https://jobicy.com/u/id70487.md) * [![Claudia Almiron](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_70301_1783948917.jpg) Claudia Almiron Social Media Manager](https://jobicy.com/u/id70301.md) * [![Maira Hinojosa](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_70302_1783948878.jpg) Maira Hinojosa Community Manager](https://jobicy.com/u/id70302.md) * [![Carlos Maneiro](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_70202_1783910952.jpg) Carlos Maneiro Community Manager & Graphic Designer](https://jobicy.com/u/id70202.md) [All talent ↗](https://jobicy.com/talent.md) * [Overview](#overview) * [Portfolio](#portfolio) * [Services](#services) ## About Me I am a performance marketing specialist with more than 4 years of experience designing, executing, and optimizing digital acquisition strategies for e-commerce, marketplaces, and lead generation. I focus on paid media performance across Meta Ads, Google Ads, and TikTok Ads, with a strong analytical mindset and a constant drive to improve acquisition efficiency. I have built measurement systems using GA4, GTM, and Looker Studio to monitor campaign performance and support data-driven decision-making. I enjoy working with experimentation, testing creatives, messages, audiences, and segmentation to validate improvements before scaling investment. I have also worked across SEO, content, CRM, and marketing automation, collaborating with cross-functional teams to align strategy, analytics, and business goals. I am comfortable working in international and remote environments, and I bring experience in multilingual communication, reporting, and commercial analysis. ## Skills ### [Data Analysis](https://jobicy.com/talent/data-analysis.md)[CRM](https://jobicy.com/talent/crm.md)[Reporting](https://jobicy.com/talent/reporting.md)[Lead Generation](https://jobicy.com/talent/lead-generation.md)[HubSpot](https://jobicy.com/talent/hubspot.md)[AI](https://jobicy.com/talent/ai.md)[SEO](https://jobicy.com/talent/seo.md)[A B Testing](https://jobicy.com/talent/a-b-testing.md)[English](https://jobicy.com/talent/english.md)[Marketing Automation](https://jobicy.com/talent/marketing-automation.md)[Copywriting](https://jobicy.com/talent/copywriting.md)[Content Marketing](https://jobicy.com/talent/content-marketing.md)[Google Ads](https://jobicy.com/talent/google-ads.md)[Performance Marketing](https://jobicy.com/talent/performance-marketing.md)[Spanish](https://jobicy.com/talent/spanish.md)[Experimentation](https://jobicy.com/talent/experimentation.md)[Growth Marketing](https://jobicy.com/talent/growth-marketing.md)[German](https://jobicy.com/talent/german.md)[Keyword Research](https://jobicy.com/talent/keyword-research.md)[French](https://jobicy.com/talent/french.md)[SEM](https://jobicy.com/talent/sem.md)[Paid Media](https://jobicy.com/talent/paid-media.md)[Customer Journey](https://jobicy.com/talent/customer-journey.md)[Meta Ads](https://jobicy.com/talent/meta-ads.md)[CRO](https://jobicy.com/talent/cro.md)[Klaviyo](https://jobicy.com/talent/klaviyo.md)[GTM](https://jobicy.com/talent/gtm.md)[Mailchimp](https://jobicy.com/talent/mailchimp.md)[Looker Studio](https://jobicy.com/talent/looker-studio.md)[GA4](https://jobicy.com/talent/ga4.md)[Conversion Tracking](https://jobicy.com/talent/conversion-tracking.md)[Polish](https://jobicy.com/talent/polish.md)[Neuromarketing](https://jobicy.com/talent/neuromarketing.md) ## Tech Stack & Tools ### Design [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/canva/canva-original.svg) Canva](https://jobicy.com/talent?tool=canva.md) [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/figma/figma-original.svg) Figma](https://jobicy.com/talent?tool=figma.md) ## Experience Especialista en Performance Marketing @ Ball on Top – Collectible Sports Accessories Sep 2025 - Present I designed the campaign structure, tracking setup, and performance dashboards using GA4 and Looker Studio to monitor key acquisition metrics. I manage a monthly budget of 9,000 EUR across Meta Ads, Google Ads, and TikTok Ads for acquisition campaigns. I analyze campaign performance to identify optimization opportunities in audiences, segmentation, bidding, and creatives, improving acquisition efficiency and supporting business goals. Engagement Lead @ Spiritualme | Marketplace Sissoo Oct 2022 - Aug 2025 I managed Google Ads campaigns focused on acquisition and Meta Ads campaigns for demand generation and brand awareness. I integrated SEO and paid media strategies to increase website visibility and support user acquisition, growing organic traffic by 215%. I analyzed audiences, creatives, and conversions to identify optimization opportunities and improve acquisition efficiency, while also developing multichannel campaigns that increased YouTube reach by 600% and TikTok engagement by 300%. Especialista en Marketing Digital (cobertura de maternidad) @ Jaaqob Holding® | Agencia de Marketing Digital Jan 2022 - Sep 2022 I managed content strategy and social media for B2B and B2C clients across different sectors. I analyzed account performance on LinkedIn, Meta, and TikTok to identify optimization opportunities and improve communication effectiveness. I developed marketing content and copy in Spanish, English, and Polish, and collaborated with design, account, and marketing teams to ensure alignment between brand strategy and business objectives. Ejecutiva de Marketing @ Evolution Group FZC Feb 2021 - Dec 2021 I designed and managed Meta Lead Ads campaigns aimed at student acquisition for international courses and retreats. I managed Google Ads campaigns targeting high-intent searches for qualified lead generation. I analyzed campaign performance and optimized audiences, segmentation, bidding, and creatives, and I also participated in the implementation of HubSpot CRM through automated lead scoring and nurturing workflows. Partner Engagement Executive @ Booking.com May 2017 - Dec 2020 I managed a portfolio of strategic hotels using data analysis to improve revenue, competitiveness, and visibility within the platform. I prepared commercial recommendations based on performance indicators and market trends in an international KPI-driven environment. ## Education Universidad Internacional de Valencia 2024 - 2025 Máster, Marketing Digital y Analítica de Datos Training in data analytics, SEO/SEM, paid media, conversion rate optimization, and marketing automation. Universidad a Distancia de Madrid (UDIMA) Jun 2018 - Jan 2019 Posgrado, Marketing y Psicología del Marketing Graduated with honors. Focused on neuromarketing, AI applied to marketing, growth marketing, CRO, and funnel optimization. Universidad de Barcelona 2007 - 2011 Grado Universitario, Lenguas Modernas Specialization in Spanish, French, English, and German. This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.