![Paulo Ferreira](https://jobicy.com/react/themes/app/images/avatar.jpg) Paulo Ferreira # Conversational AI Designer Open to offers · Member since 27 Jul 2026 [Message](https://jobicy.com/dashboard-page.md) ShareLocationSão Paulo, BrazilDesired salaryUnspecifiedWork preferenceRemote Only / Full TimeExperience levelSenior * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am a Conversational AI Designer with 11+ years of experience working across digital products, UX, and content strategy. I specialize in Conversational Design, UX Writing, and AI applications using Large Language Models, with a strong focus on designing, optimizing, and governing chatbots and virtual assistants. My work combines user journey mapping, prompt engineering, conversational flow design, and customer support automation to create scalable, user-centered experiences. I have extensive experience using data and performance metrics to improve conversational systems, track KPIs, and drive continuous optimization. I work comfortably in agile environments and collaborate closely with product, engineering, data, and business teams to deliver solutions that improve customer experience, engagement, and operational efficiency. I am based in São Paulo, Brazil, and I am open to opportunities where I can contribute my background in conversational design, UX, and AI-driven product experiences. ## Skills 25 capabilities[Agile](https://jobicy.com/talent/agile.md)[Chatbot Development](https://jobicy.com/talent/chatbot-development.md)[Content Design](https://jobicy.com/talent/content-design.md)[Content Strategy](https://jobicy.com/talent/content-strategy.md)[Design Thinking](https://jobicy.com/talent/design-thinking.md)[Governance](https://jobicy.com/talent/governance.md)[Information Architecture](https://jobicy.com/talent/information-architecture.md)[Kanban](https://jobicy.com/talent/kanban.md)[KPI Tracking](https://jobicy.com/talent/kpi-tracking.md)[Large Language Models](https://jobicy.com/talent/large-language-models.md)[Lean](https://jobicy.com/talent/lean.md)[LLMs)](https://jobicy.com/talent/llms.md)[Microcopy](https://jobicy.com/talent/microcopy.md)[NLP](https://jobicy.com/talent/nlp.md)[NLU](https://jobicy.com/talent/nlu.md)[Optimization](https://jobicy.com/talent/optimization.md)[Performance Analysis](https://jobicy.com/talent/performance-analysis.md)[Product Strategy](https://jobicy.com/talent/product-strategy.md)[Prompt Engineering](https://jobicy.com/talent/prompt-engineering.md)[Scrum](https://jobicy.com/talent/scrum.md)[Usability](https://jobicy.com/talent/usability.md)[User Journey Mapping](https://jobicy.com/talent/user-journey-mapping.md)[User Research](https://jobicy.com/talent/user-research.md)[UX Writing](https://jobicy.com/talent/ux-writing.md)[Waterfall](https://jobicy.com/talent/waterfall.md) ## Tech stack & tools Working toolkit ### Design [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/figma/figma-original.svg) Figma](https://jobicy.com/talent?tool=figma.md) ## Experience Career history ### Conversational Designer Specialist · Vrio Aug 2022 – Oct 2023I led conversational design initiatives for WhatsApp squads focused on self-care and sales. I managed chatbot backlog, roadmap, and prioritization, while defining governance frameworks, guidelines, and standards for conversational experiences. I also conducted discovery, user research, and flow design, and collaborated with product, engineering, and business teams to improve chatbot retention and overall experience. ### Conversational Designer Specialist · QuintoAndar Nov 2023 – Sep 2025I developed and optimized LLM-based chatbots, including conversational flows, dialogues, and content. I created, tested, and refined prompts to improve response accuracy and coherence, while defining content guidelines, tone of voice, and governance for virtual assistants. I monitored performance metrics, ran experiments, documented best practices, and trained internal teams on LLM usage and governance. ### UX Writer Senior · Escale Apr 2022 – Aug 2022I developed experience strategies for WhatsApp chatbots and led discovery processes to define conversational flows. I identified opportunities to improve user journeys and monitored performance metrics to generate optimization insights. ### UX Writer Senior · Handmade Design Aug 2021 – Mar 2022I worked on UX Writing and Content Design projects for clients including Porto Seguro, Nike, OLX, and Nubank. I created microcopy and conversational flows for digital products, planned and conducted user research, and presented design solutions to stakeholders. ### Conversational Designer Senior · SKY Brasil Jun 2019 – Aug 2021I led Conversational Design initiatives across WhatsApp and voice channels, designing flows, user journeys, and chatbot architecture. I defined guidelines, playbooks, and components for conversational design systems, conducted discovery and validation, and monitored performance metrics for continuous optimization. My work contributed to improved retention, repeat purchases, customer experience, and channel efficiency. ### UX Writer junior · Pingobox Mar 2017 – Mar 2018I worked as a UX Writer supporting product communication and content design tasks. ### Co-Founder & Designer · Enxuta Lean Branding Jan 2015 – Jan 2017I co-founded and designed branding and creative solutions for the company. ### UX/UI Designer Junior · Startup House Aug 2013 – Sep 2014I supported UX/UI design work for digital products and early-stage product experiences. ## Education Learning history ### Centro Universitário Senac 2011 – 2014Bachelor's Degree, Advertising and Propaganda Bachelor's degree in Advertising and Propaganda. ### FIA Business School 2025 – 2025Postgraduate Program, Analytics and Artificial Intelligence - Data Science Postgraduate program in Analytics and Artificial Intelligence - Data Science, interrupted. ### Conversational Academy 2020 – 2020Course, Conversation Design Course focused on Conversation Design. ### Udemy 2026 – 2026Bootcamp, Prompt Engineering for AI Bootcamp focused on prompt engineering for AI. 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