![Daniela Paola Reales Mendoza](https://jobicy.com/react/themes/app/images/avatar.jpg) Daniela Paola Reales Mendoza # Procurement Lead / Marketing and Copywriting Professional Open to offers · Member since 27 Jul 2026 [Message](https://jobicy.com/dashboard-page.md) ShareLocationColombiaDesired salaryUnspecifiedWork preferenceHybrid / Full TimeExperience levelMid * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am a marketing and advertising student with experience across social media management, content creation, copywriting, procurement, and client-facing communication. I have worked on content strategies, brand storytelling, and campaign execution for social platforms such as Instagram, TikTok, YouTube, and Facebook. I enjoy creating materials that connect with audiences while staying aligned with brand identity and communication goals. My background also includes event coordination, workshop support, and managing sensitive content involving minors with care and privacy compliance. I have contributed to photo and video production, newsletters, articles, speeches, and promotional content. In parallel with my marketing experience, I currently lead the purchasing department at At Home Auto Glass Colombia, where I oversee procurement operations, supplier relations, cost optimization, and workflow improvement. I am comfortable working with operations, finance, and customer service teams to support business goals. I bring strong analytical and organizational skills, along with experience in CRM tools, Excel, Microsoft Word, and vendor communication. I am used to balancing creative work with operational responsibilities and performance reporting. I am fluent in Spanish and English, and I have international work experience in the United States. I am looking for opportunities where I can contribute in marketing, content, communications, procurement, or business operations roles. ## Skills 21 capabilities[Analytical Skills](https://jobicy.com/talent/analytical-skills.md)[Branding](https://jobicy.com/talent/branding.md)[Campaign Management](https://jobicy.com/talent/campaign-management.md)[Communication](https://jobicy.com/talent/communication.md)[Content Strategy](https://jobicy.com/talent/content-strategy.md)[Copy Editing](https://jobicy.com/talent/copy-editing.md)[Copywriting](https://jobicy.com/talent/copywriting.md)[Customer Relationship Management](https://jobicy.com/talent/customer-relationship-management.md)[English](https://jobicy.com/talent/english.md)[Event Coordination](https://jobicy.com/talent/event-coordination.md)[Inventory Management](https://jobicy.com/talent/inventory-management.md)[Leadership](https://jobicy.com/talent/leadership.md)[Marketing Research](https://jobicy.com/talent/marketing-research.md)[Negotiation](https://jobicy.com/talent/negotiation.md)[Problem Solving](https://jobicy.com/talent/problem-solving.md)[Procurement](https://jobicy.com/talent/procurement.md)[Social Media Management](https://jobicy.com/talent/social-media-management.md)[Spanish](https://jobicy.com/talent/spanish.md)[Storytelling](https://jobicy.com/talent/storytelling.md)[Supplier Management](https://jobicy.com/talent/supplier-management.md)[Time Management](https://jobicy.com/talent/time-management.md) ## Tech stack & tools Working toolkit ### Development [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/facebook/facebook-original.svg) Facebook OAuth](https://jobicy.com/talent?tool=facebook.md) ## Experience Career history ### Procurement Lead · At Home Auto Glass Colombia Aug 2025 – PresentI currently lead the purchasing department, overseeing procurement operations and supplier management. I negotiate pricing and delivery terms with vendors to optimize operational costs and improve efficiency. I also coordinate with Operations, Finance, and Customer Service to align material demand, inventory levels, and cost control. In this role, I monitor KPIs and prepare performance reports for upper management regarding spend, supplier performance, and turnaround times. I also maintain strong communication with suppliers and clients through GHL. ### Procurement Analyst · At Home Auto Glass Colombia Jan 2025 – Aug 2025I supported procurement activities by managing purchase requests, quotations, purchase orders, and supplier communications. I compared price, delivery time, and product quality to help guide purchasing decisions. I also assisted with inventory tracking and restock planning. This role strengthened my analytical skills and my ability to support operational efficiency through organized procurement processes. ### UGC Content Creator · Freelance 2024 – Dec 2024I created user-generated content and adapted materials for different digital platforms. I collaborated with brands to develop campaigns that increased engagement and loyalty, while ensuring content matched brand identity. I also produced original content for Instagram, TikTok, YouTube, and Facebook, tailoring messaging to each audience and channel. ### Social Media Specialist · Fresh Air Fund, New York Jun 2024 – Aug 2024I managed content planning and social media activities aligned with camp programs and communication goals. I coordinated photo and video production across events and workshops, and I helped create content that supported community engagement. I also taught workshops on social media responsibility and leadership for children, while ensuring sensitive content involving minors was handled in compliance with privacy guidelines. ### Project Manager Assistant · Upgrade Dec 2023 – Jun 2024I supported project and marketing activities by creating newsletters, articles, speeches, and promotional content. I assisted with research and data gathering related to marketing and consumer insights, and I prepared reports for management presentations. I collaborated with brands on user-generated campaigns and adapted content for multiple platforms to strengthen engagement and loyalty. ### Copywriter · Upgrade Feb 2024 – May 2024I wrote copy for blogs, email campaigns, products, and social media assets. I developed editorial calendars and messaging strategies for ongoing campaigns, ensuring consistency across channels. I worked closely with designers and marketing teams to maintain brand alignment and edited content for tone, grammar, clarity, and structure. ### BTL Events Coordinator · Freelance Dec 2023 – Feb 2024I coordinated brand activation events, conferences, and promotional activities. I managed logistics, financial operations, vendor hiring, and staff supervision to support successful event execution. After each event, I collected feedback and developed recommendations for improvement. ## Education Learning history ### Universidad Internacional de La Rioja 2023Bachelor’s Degree, Marketing Currently enrolled in a Bachelor’s Degree in Marketing. ### SENA 2018 – 2018Administrative Assistance Technician, Administrative Assistance Completed a technical program in administrative assistance. ### I.E.D. Mar a Inmaculada 2018 – 2018High School Diploma High school education completed. This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.