Skill Assessments This user has not passed any tests yet Languages Arabic - Native or Bilingual English - Advanced People also viewed * [![Jasieiky Águila Perez](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72943_1785213886.jpg) Jasieiky Águila Perez SEO Director / Marketing Director / Digital Ecosystem Strategist](https://jobicy.com/u/id72943.md) * [![Carlos Prieto](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72227_1785175932.jpg) Carlos Prieto Senior Creative Director & Brand Strategist](https://jobicy.com/u/id72227.md) * [![María Gabriela Moya](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72841_1785175221.jpg) María Gabriela Moya Senior Branding & Marketing Strategist](https://jobicy.com/u/id72841.md) * [![Joanna Stepien](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72711_1785139697.jpg) Joanna Stepien Performance Marketing Specialist](https://jobicy.com/u/id72711.md) * [![Emily Cisneros](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72190_1784853479.jpg) Emily Cisneros Community Manager and Social Media Manager](https://jobicy.com/u/id72190.md) * [![Emilce Garcia](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_71996_1784788423.jpg) Emilce Garcia Digital Communication Specialist](https://jobicy.com/u/id71996.md) * [![Andy Sanchez](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_71702_1784834074.jpg) Andy Sanchez Community Manager](https://jobicy.com/u/id71702.md) * [![Lorena Gastelú](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_70810_1784067711.jpg) Lorena Gastelú Publicidad y medios digitales](https://jobicy.com/u/id70810.md) [All talent ↗](https://jobicy.com/talent.md) * [Overview](#overview) * [Portfolio](#portfolio) * [Services](#services) ## About Me I am a hands-on digital marketer and e-commerce builder with 6+ years of experience launching and scaling online stores from scratch. I have built and managed Shopify stores in niches such as pet products, jewelry, and home decor, taking ownership of branding, product pages, checkout flow, and overall store performance. My background includes running Facebook and Instagram ad campaigns, planning marketing strategy, testing creatives, and optimizing performance metrics such as ROAS, CTR, CPM, conversion rate, AOV, and customer acquisition cost. I have also led influencer marketing campaigns end-to-end, including creator sourcing, outreach, negotiation, briefing, coordination, and results tracking. I am comfortable working across the full e-commerce lifecycle, from product research and supplier coordination to fulfillment, customer service, and conversion optimization. I am bilingual in Arabic and English and have worked with clients in Egypt and Saudi Arabia. I am eager to bring my self-built experience into a full-time marketing role where I can contribute to growth and execution. ## Skills ### [Customer Service](https://jobicy.com/talent/customer-service.md)[Digital Marketing](https://jobicy.com/talent/digital-marketing.md)[A B Testing](https://jobicy.com/talent/a-b-testing.md)[Marketing Strategy](https://jobicy.com/talent/marketing-strategy.md)[Copywriting](https://jobicy.com/talent/copywriting.md)[Influencer Marketing](https://jobicy.com/talent/influencer-marketing.md)[Facebook Ads](https://jobicy.com/talent/facebook-ads.md)[Affiliate Marketing](https://jobicy.com/talent/affiliate-marketing.md)[Messaging Strategy](https://jobicy.com/talent/messaging-strategy.md)[Content Planning](https://jobicy.com/talent/content-planning.md)[Product Research](https://jobicy.com/talent/product-research.md)[Instagram Ads](https://jobicy.com/talent/instagram-ads.md)[Creative Testing](https://jobicy.com/talent/creative-testing.md)[Dropshipping](https://jobicy.com/talent/dropshipping.md)[Virtual Assistance](https://jobicy.com/talent/virtual-assistance.md)[Audience Targeting](https://jobicy.com/talent/audience-targeting.md) ## Tech Stack & Tools ### Design [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/canva/canva-original.svg) Canva](https://jobicy.com/talent?tool=canva.md) ## Experience Marketing Manager @ Decogal Jan 2024 - Present Built the brand's full digital marketing strategy, content calendar, and paid media budget plan from scratch. Managed Facebook and Instagram ad campaigns including audience targeting and creative testing. Planned multi-channel marketing across social media and paid traffic, coordinating creative direction with the team. Freelance Marketing Consultant & Shopify Developer @ Self-Employed Jan 2022 - Dec 2024 Acted as a one-person marketing department for two international clients in Egypt and Saudi Arabia. Built Shopify stores from scratch, including branding, product pages, UX, and checkout flow. Developed full marketing strategies, executed influencer campaigns end-to-end, and tested ad creatives and influencer formats to identify the highest-performing approach for each brand. E-Commerce Store Owner & Operator @ Furry Fiesta Family · Jewlera · Poochycat Jan 2019 - Dec 2023 Managed every function solo from A to Z, including product research, store design, copywriting, pricing, supplier negotiations, fulfillment, and customer service. Ran systematic product testing and scaled winning products through small-budget ad tests. Executed Facebook and Instagram Ads, influencer campaigns, and TikTok organic content strategies while tracking and optimizing key e-commerce metrics. Affiliate Marketer @ Self-Directed Jan 2018 - Dec 2020 Started my digital marketing career through affiliate marketing, learning traffic generation, offer selection, and conversion fundamentals. Generated early sales through organic content and paid traffic. Built the foundation for later e-commerce and performance marketing work. ## Education Cairo University Jan 2018 - Dec 2023 Bachelor, Construction Engineering Management Completed a bachelor's degree in Construction Engineering Management. IMP Institute Jan 2023 - Dec 2024 Certificate, Digital Marketing Completed a digital marketing certificate program. This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.