![Anton Rusakov](https://jobicy.com/react/themes/app/images/avatar.jpg) Anton Rusakov # Product Marketing & Business Development Leader Actively looking · Member since 28 Jul 2026 [Message](https://jobicy.com/dashboard-page.md) ShareLocationDubai, United Arab EmiratesDesired salaryUnspecifiedWork preferenceRemote Only / Full Time, Part Time, ContractExperience levelSenior * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am a product marketing and business development leader with a 12-year commercial career spanning founder-led e-commerce, B2B technology, and smart-building/IoT markets. I built regional go-to-market motions from zero across the Middle East, including market entry, positioning, pricing, partner channels, and demand generation. I have worked across B2B SaaS, connected hardware, and e-commerce, and I am comfortable operating in both B2B and B2C environments. I have led enterprise pipeline development for Tier-1 government and commercial accounts, including multi-stakeholder deals, RFP processes, and contract-stage negotiations. I also built and managed cross-functional teams of 10-15 people and owned regional marketing budgets and commercial execution. My background includes launching local market infrastructure such as in-country cloud, showrooms, sales-enablement systems, and partner ecosystems. I focus on turning complex products into clear commercial offers and measurable revenue growth. I am equally comfortable with strategy and execution: from pricing frameworks and P&L ownership to digital acquisition, SEO, CRM funnels, and AI-assisted RevOps workflows. I use data, process, and experimentation to improve conversion and speed. I am based in Dubai, fluent in English and Russian, open to relocation, and interested in roles where I can lead international expansion, product marketing, partnerships, and revenue growth. Notice period: Immediatly ## Skills 30 capabilities[Account Management](https://jobicy.com/talent/account-management.md)[Brand Strategy](https://jobicy.com/talent/brand-strategy.md)[Budget Management](https://jobicy.com/talent/budget-management.md)[Business Development](https://jobicy.com/talent/business-development.md)[Channel Sales](https://jobicy.com/talent/channel-sales.md)[Competitive Intelligence](https://jobicy.com/talent/competitive-intelligence.md)[CRM](https://jobicy.com/talent/crm.md)[Customer Acquisition](https://jobicy.com/talent/customer-acquisition.md)[Demand Generation](https://jobicy.com/talent/demand-generation.md)[Digital Marketing](https://jobicy.com/talent/digital-marketing.md)[Email Marketing](https://jobicy.com/talent/email-marketing.md)[Enterprise Sales](https://jobicy.com/talent/enterprise-sales.md)[Event Marketing](https://jobicy.com/talent/event-marketing.md)[Field Marketing](https://jobicy.com/talent/field-marketing.md)[Go To Market Strategy](https://jobicy.com/talent/go-to-market-strategy.md)[Lead Generation](https://jobicy.com/talent/lead-generation.md)[Market Research](https://jobicy.com/talent/market-research.md)[Marketing Analytics](https://jobicy.com/talent/marketing-analytics.md)[Negotiation](https://jobicy.com/talent/negotiation.md)[P&L management](https://jobicy.com/talent/pl-management.md)[Paid Media](https://jobicy.com/talent/paid-media.md)[Partner Management](https://jobicy.com/talent/partner-management.md)[Positioning](https://jobicy.com/talent/positioning.md)[Pricing Strategy](https://jobicy.com/talent/pricing-strategy.md)[Product Marketing](https://jobicy.com/talent/product-marketing.md)[Revenue Operations](https://jobicy.com/talent/revenue-operations.md)[Sales Enablement](https://jobicy.com/talent/sales-enablement.md)[SEO](https://jobicy.com/talent/seo.md)[Team Leadership](https://jobicy.com/talent/team-leadership.md)[Unit Economics](https://jobicy.com/talent/unit-economics.md) ## Tech stack & tools Working toolkit ### Data Stores [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/mysql/mysql-original.svg) MySQL](https://jobicy.com/talent?tool=mysql.md) ### Design [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/figma/figma-original.svg) Figma](https://jobicy.com/talent?tool=figma.md) ### Development [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/github/github-original.svg) GitHub](https://jobicy.com/talent?tool=github.md)[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/google/google-original.svg) Google OAuth](https://jobicy.com/talent?tool=google.md)[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/linkedin/linkedin-original.svg) LinkedIn](https://jobicy.com/talent?tool=linkedin.md)[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/wordpress/wordpress-original.svg) WordPress](https://jobicy.com/talent?tool=wordpress.md) ### Languages & Frameworks [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/php/php-original.svg) PHP](https://jobicy.com/talent?tool=php.md)[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/react/react-original.svg) React](https://jobicy.com/talent?tool=react.md) ## Experience Career history ### Business Development Director (MENA) · Ujin Technologies LLC Jan 2024 – Jun 2026Owned the region's enterprise pipeline across Tier-1 accounts including telco, municipalities, and real-estate developers. I managed the process from first contact through RFP shortlist and built a repeatable qualification and advancement motion. I grew the partner network across system integrators, distributors, and adjacent-system vendors. I handled commercial terms, negotiations, and joint pilots, and the partner channel became the primary source of qualified demand. I also managed a regional marketing budget of about US$0.5M and coordinated cross-functional teams across three time zones. I introduced AI tooling into GTM operations, reducing the time needed to prepare sales collateral and outbound by about 60%. ### Product Marketing Director (MENA) · Ujin Technologies LLC Oct 2022 – Dec 2023Led the GCC go-to-market and launch of Ujin OS. I owned positioning, messaging, and buyer personas across the full buying committee, balancing technical narratives for engineers with commercial messaging for executives. I built the regional GTM foundation, including the UAE entity, in-country cloud for local personal-data residency, and two Dubai showrooms for live demos. These assets became a strong advantage in enterprise negotiations. I created the GTM sales-enablement toolkit, including battlecards, playbooks, and messaging based on competitive intelligence and pricing benchmarking. From more than 40 custom-scoped proposals, I advanced multiple Tier-1 opportunities to final approval and preliminary contract stages. ### Head of Digital (Perm) · Ujin Technologies LLC Feb 2022 – Sep 2022Ran digital marketing across Russia and the CIS and increased multi-channel monthly reach by 250%. I worked across paid and owned channels, including Yandex, Google, VK, Telegram, Dzen, YouTube, and vc.ru. I built the inbound lead engine with source attribution in a Bitrix24 CRM funnel and increased the qualified-lead share to 62% in the peak month. I also optimized paid media and SEO, improving search CTR and growing the organic traffic share. ### Head of E-Commerce · Gypsopolymer 2020 – 2022Ran the full e-commerce P&L for a building-materials manufacturer, covering traffic, sales, warehouse, delivery, and customer service. I led a team of up to 10 people and grew revenue by 80% year over year while expanding the customer base 6x. I managed paid acquisition, SEO, email, and loyalty programs to drive growth. I also launched the catalog on marketplaces such as Ozon, Yandex.Market, and AliExpress, which grew to about 60% of e-commerce revenue. I automated operations using Bitrix24 and 1C, and built a dealer portal and unified sales funnel to improve efficiency and visibility. ### Founder / Operator · Founder and operator of online businesses Jan 2013 – Dec 2020Founded and operated online businesses across flowers, seasonal goods, kids' sports gear, and apparel. I owned full P&L and end-to-end operations for each business. I built D2C stores and marketplace listings on Wildberries and Ozon, handling assortment, purchasing, traffic, sales, and retention. Several businesses scaled from launch to six-figure revenue within the first half-year. I also owned the operational cycle, including purchasing, product matrix, warehouse, logistics, customer service, hiring, and team management. ## Education Learning history ### Perm Polytechnic University 2012 – 2012BA, Marketing Bachelor's degree in Marketing. This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.