![Andrea Paola Garcia Torrebilla](https://jobicy.com/react/themes/app/images/avatar.jpg) Andrea Paola Garcia Torrebilla # Content Marketing Strategist Open to offers · Member since 28 Jul 2026 [Message](https://jobicy.com/dashboard-page.md) ShareLocationBuenos Aires, ArgentinaDesired salary800–2000 USD/monthlyWork preferenceRemote Only / Full Time, Part Time, Contract, Freelance, InternshipExperience levelMid * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am a content marketing strategist with three years of experience in digital marketing and bilingual content creation in English and Spanish. I have worked with agencies, social organizations, and freelance clients across Mexico, Argentina, and the United States, developing content strategies that support brand positioning and audience engagement. My background combines research, trend analysis, editorial planning, and strategic communication. I enjoy turning complex ideas into clear, accessible content that connects with people and supports business or organizational goals. In my recent roles, I have created and executed strategies for Instagram, Facebook, TikTok, and LinkedIn, with a strong focus on organic growth, storytelling, and educational content. I also have experience in lead generation and B2B prospecting, including managing databases, using LinkedIn Sales Navigator, and supporting sales and influencer marketing initiatives. I am especially interested in roles where I can contribute to content strategy, brand development, and digital communication in collaborative, mission-driven environments. Notice period: Immediately ## Skills 23 capabilities[Attention To Detail](https://jobicy.com/talent/attention-to-detail.md)[Benchmarking](https://jobicy.com/talent/benchmarking.md)[Branding](https://jobicy.com/talent/branding.md)[Communication](https://jobicy.com/talent/communication.md)[Content Marketing](https://jobicy.com/talent/content-marketing.md)[Content Strategy](https://jobicy.com/talent/content-strategy.md)[Copywriting](https://jobicy.com/talent/copywriting.md)[Critical Thinking](https://jobicy.com/talent/critical-thinking.md)[Design Thinking](https://jobicy.com/talent/design-thinking.md)[Digital Marketing](https://jobicy.com/talent/digital-marketing.md)[Graphic Design](https://jobicy.com/talent/graphic-design.md)[Influencer Marketing](https://jobicy.com/talent/influencer-marketing.md)[KPI Analysis](https://jobicy.com/talent/kpi-analysis.md)[Lead Generation](https://jobicy.com/talent/lead-generation.md)[Metrics Analysis](https://jobicy.com/talent/metrics-analysis.md)[Microsoft Excel](https://jobicy.com/talent/microsoft-excel.md)[Problem Solving](https://jobicy.com/talent/problem-solving.md)[Research](https://jobicy.com/talent/research.md)[SEM](https://jobicy.com/talent/sem.md)[SEO](https://jobicy.com/talent/seo.md)[Social Media Strategy](https://jobicy.com/talent/social-media-strategy.md)[Storytelling](https://jobicy.com/talent/storytelling.md)[Trend Analysis](https://jobicy.com/talent/trend-analysis.md) ## Tech stack & tools Working toolkit ### Collaboration [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/notion/notion-original.svg) Notion](https://jobicy.com/talent?tool=notion.md) ### Communications [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/slack/slack-original.svg) Slack](https://jobicy.com/talent?tool=slack.md) ### Design [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/canva/canva-original.svg) Canva](https://jobicy.com/talent?tool=canva.md)[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/figma/figma-original.svg) Figma](https://jobicy.com/talent?tool=figma.md) ### Development [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/facebook/facebook-original.svg) Facebook OAuth](https://jobicy.com/talent?tool=facebook.md)[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/linkedin/linkedin-original.svg) LinkedIn](https://jobicy.com/talent?tool=linkedin.md)[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/wordpress/wordpress-original.svg) WordPress](https://jobicy.com/talent?tool=wordpress.md) ## Experience Career history ### Content Marketing Strategist · Centro Integral de la Mujer Madre Tierra Apr 2024 – PresentI developed and executed content strategies across Instagram, Facebook, TikTok, and LinkedIn. I identified trends and content opportunities that helped increase TikTok organic reach by 127,000 over 12 months. I also designed editorial content pillars to strengthen the organization's positioning in conversations about current U.S. sociopolitical issues and women's rights. I researched and wrote journalistic content with a gender perspective in collaboration with the Communications Director and partner media outlets such as Public Good News. ### Content Marketing Consultant · Enneagram Universe Feb 2024 – Mar 2024I analyzed existing content performance through research and benchmarking to identify optimization opportunities. I developed a Reels strategy focused on storytelling and educational content to increase organic reach and improve audience retention. By shifting the content strategy toward Reels with optimized hooks, persuasive CTAs, and trend-driven content, I increased monthly organic reach from 977 to 12,195 accounts reached. I also wrote creative briefs and edited short-form video content using CapCut. ### Content Marketing Strategist · Alicia Branca Jun 2025 – Aug 2025I developed the brand's visual identity and positioning, transforming over 30 years of professional experience into a cohesive digital presence. I designed a quarterly content plan aligned with brand positioning goals and audience needs. I also managed content strategy for Instagram and TikTok, integrating branding, editorial planning, and digital communication. I translated complex psychology and health concepts into clear, accessible educational content through research and close collaboration with the client. ### Lead Generation Specialist · Luz Digital Jul 2022 – Jan 2024I managed B2B prospecting campaigns through LinkedIn Sales Navigator, scheduling more than 30 qualified sales meetings per month for the sales team. I connected brands with well-known influencers, including @hojaverdepaola and @marianutriologa, supporting influencer marketing and PR initiatives. I also managed and maintained a database of more than 1,000 prospects, ensuring that contact and sales information remained accurate and organized. ## Education Learning history ### University of Buenos Aires, Faculty of Social Sciences 2023Bachelor's Degree, Communication Bachelor's degree studies in Communication. ### National Technological University (UTN) 2022 – 2022Certificate, Community Management Community Management Certificate. This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.