![Lizeth Pamela Bocanegra Ramos](https://jobicy.com/react/themes/app/images/avatar.jpg)
Lizeth Pamela Bocanegra Ramos

# Senior SEO & AI Analyst

Open to offers · Member since 28 Jul 2026 [Message](https://jobicy.com/dashboard-page.md)

ShareLocationLima, PeruDesired salaryUnspecifiedWork preferenceHybrid / Full TimeExperience levelSenior
* [Overview](#overview)
* [Portfolio 0](#portfolio)
* [Services 0](#services)

## About

Professional summaryI am a digital strategy and SEO specialist with more than 9 years of experience in SEO, web analytics, content optimization, and digital marketing.

I have led SEO planning and execution for major brands, focusing on technical SEO, on-page optimization, off-page strategy, keyword research, and content performance.

My work combines data analysis with content strategy, including audits, internal linking, evergreen content, and optimization for search visibility across traditional search and AI-driven discovery.

I have also coordinated with internal teams, agencies, and editorial groups to deliver campaigns and content initiatives aligned with business goals.

In addition to SEO, I have experience in digital analytics, social media reporting, tag management, and campaign measurement across web and social platforms.

I am interested in roles where I can continue driving organic growth, improving digital performance, and applying SEO and AI-oriented strategies to content and web ecosystems.

## Skills

17 capabilities[Content Marketing](https://jobicy.com/talent/content-marketing.md)[Content Strategy](https://jobicy.com/talent/content-strategy.md)[Data Analysis](https://jobicy.com/talent/data-analysis.md)[Digital Analytics](https://jobicy.com/talent/digital-analytics.md)[GEO](https://jobicy.com/talent/geo.md)[Google Ads](https://jobicy.com/talent/google-ads.md)[Google Tag Manager](https://jobicy.com/talent/google-tag-manager.md)[Keyword Research](https://jobicy.com/talent/keyword-research.md)[Link Building](https://jobicy.com/talent/link-building.md)[Mobile First Indexing](https://jobicy.com/talent/mobile-first-indexing.md)[Off Page SEO](https://jobicy.com/talent/off-page-seo.md)[On Page SEO](https://jobicy.com/talent/on-page-seo.md)[Paid Media](https://jobicy.com/talent/paid-media.md)[SEO](https://jobicy.com/talent/seo.md)[Technical SEO](https://jobicy.com/talent/technical-seo.md)[UX](https://jobicy.com/talent/ux.md)[Web Analytics](https://jobicy.com/talent/web-analytics.md)

## Tech stack & tools

Working toolkit

### Development

[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/facebook/facebook-original.svg) Facebook OAuth](https://jobicy.com/talent?tool=facebook.md)

## Experience

Career history

### Senior SEO Analyst · Attach Group

Jun 2022 – PresentI plan and recommend SEO strategies for Claro Perú based on data from tools such as Ahrefs, Google Trends, Search Console, SEMrush, and GA4.

I curate SEO audits focused on content, internal linking, product pages, catalogs, and landing pages. I also coordinate with internal and external teams to support content creation for priority campaigns.

### SEO Analyst · eosrury Latama

May 2022 – PresentI execute competitive analysis and keyword research to identify organic opportunities across multiple accounts.

I develop and curate technical and content SEO audits, produce and optimize evergreen content, and implement link building to improve domain authority and visibility.

I also prepare monthly performance reports and lead training for the writing team on SEO best practices and AI-oriented content.

### Senior Digital Analyst · Wild.

Sep 2022I created and implemented automated reporting schemes for social media content.

I presented reports to internal and external teams to optimize social media campaigns and applied insights to content strategy for brands in Mexico and Central America.

### SEO Analyst · Grupo La República Publicaciones

Jun 2022 – Oct 2022I performed comprehensive keyword research and competitive analysis to align Wapa.pe content with market trends.

I corrected technical issues through detailed SEO audits and optimized high-demand content.

I also monitored timely content and live coverage to ensure real-time indexing and visibility.

### SEO Analyst · Ripley Perú

Jan 2022 – Jun 2022I designed and implemented advanced SEO strategies to increase e-commerce transactions and traffic for Ripley Perú and Chile.

I managed technical web indexing and created executive reports using Google Analytics and Ahrefs.

I also improved content optimization and internal linking for catalogs, product pages, SKUs, and campaign landing pages.

### Paid Search Analyst · Zomoriland Perú

Sep 2020 – Mar 2022I developed, implemented, and managed digital advertising campaigns across platforms such as Facebook, Instagram, and YouTube.

### Digital Analyst · Promperú

Jun 2020 – Jan 2022I prepared quantitative and qualitative reports and web analytics dashboards for organic and promotional campaigns.

I configured and audited digital tools for social listening, tagging, web analytics, and social media monitoring.

I also designed and implemented tags and conversion events in Google Tag Manager and coordinated with internal and external teams on digital content production.

### Digital Analyst · eunciton

Jun 2021I planned digital measurement strategies and defined key KPIs across cross-platform environments.

I led the technical implementation flow from planning to QA testing for web and app analytics.

I also created standardized tag templates implemented through Google Tag Manager.

### Web Positioning Analyst · Sbek Design & Innovation

Feb 2020 – May 2020I executed comprehensive SEO optimization focused on on-page, off-page, and technical improvements.

I researched keywords by search intent and monitored technical issues such as indexing errors, broken links, page drops, and load speed.

I also managed link profiles by detecting and removing low-quality links.

### SEO Analyst · Ariadnacg

Sep 2020I developed strategic planning and SEO content design for editorial portals such as Glamour and GQ.

I analyzed search intent and curated technical SEO audits to maximize web asset indexability.

I coordinated with internal editorial teams on evergreen and relevant content strategies.

### Sports Journalist SEO · eutrol Sites

Jan 2020 – May 2020I wrote and optimized real-time SEO content for high-traffic current events such as Liga MX, LaLiga, and live events.

I also created evergreen content structures to strengthen the network's link building strategy.

### Social Media Analyst · Havas Digital

Sep 2019 – Sep 2020I extracted and analyzed data using advanced tools such as Socialbakers, Google Trends, Facebook/Instagram Insights, and Analytics.

I developed monthly reports, optimized SEO in quote-related content, and created benchmarks for major brands.

### SEO Analyst · Grupo La República Publicaciones

Jul 2018 – Aug 2019I performed keyword research and technical SEO audits to correct critical crawling issues.

I helped create the SEO area for El Popular and Wapa.pe, trained web writers, and coordinated editorial work across web and social media.

I also managed internal web analytics reporting to support editorial decision-making.

### Digital Marketing Specialist · Impulse Inbound Marketing & Sales

Mar 2018 – Jul 2018I analyzed e-commerce and blog data through integrated platforms such as Google Analytics and HubSpot.

I designed and executed audits focused on the intersection of SEO, web analytics, and user experience.

### Digital Analyst · Copiloto

Dec 2017 – Mar 2018I managed political communication through the technical use of social listening tools and quantitative analysis of digital portals.

### Metrics Analyst · Grupo Ingenia

May 2016 – Apr 2017I deployed advanced analytics tracking codes in Google Analytics for event and conversion measurement.

I also performed cross-audits using web analytics, heatmaps, and visibility tools.

### Digital Analyst · SrBurns Perú

Sep 2015 – Apr 2016I analyzed social media performance for multiple brands and prepared monthly and annual reports across Facebook, Twitter, Instagram, and YouTube.

I developed social listening insights, supported paid campaigns, and benchmarked competitors in social media.

### Social Media Analyst Intern · HAVAS

Oct 2014 – Sep 2015I analyzed social media performance for brands including Cassinelli, L'Oréal, Vizzio, Vivo, Essie, Redken, and Molitalia.

I prepared monthly, semiannual, and campaign-specific reports and evaluated metrics for Claro Perú.

I also used analytics tools such as Facebook Analytics, Twitter Analytics, Pinterest Analytics, Sysomos, SocialBakers, and Smétrica.

## Education

Learning history

### Escuela de Posgrado de la Universidad San Ignacio de Loyola

Feb 2025Master's Degree, Project Management

### Pontificia Universidad Católica del Perú

Dec 2021Bachelor's Degree, Advertising

### Pontificia Universidad Católica del Perú

Jan 2013Bachelor's Degree, Advertising

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