![Victoria Castano](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_73096_1785276135.jpg) Victoria Castano # Content and Marketing Strategist | Creative Leader | Storyteller Open to offers · Member since 28 Jul 2026 [Message](https://jobicy.com/dashboard-page.md) ShareLocationColombiaDesired salaryUnspecifiedWork preferenceRemote Only / Full Time, FreelanceExperience levelSenior * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am a content, brand, and creative strategy professional with experience leading multidisciplinary teams and developing editorial frameworks across digital channels. I specialize in shaping compelling brand narratives, aligning communication strategies with business goals, and driving high-impact content initiatives. Throughout my career, I have led creative projects end to end, managed cross-functional teams, and improved collaboration through clear workflows and strategic direction. I have worked across content marketing, social media, inbound marketing, growth marketing, and transmedia storytelling, with a strong focus on brand consistency and audience engagement. I also bring experience in performance analysis, campaign optimization, and budget management, using insights to refine creative and content strategies. I am open to opportunities where I can continue leading content and marketing initiatives, building strong brand experiences, and contributing to business growth. ## Skills 18 capabilities[Brand Strategy](https://jobicy.com/talent/brand-strategy.md)[Campaign Optimization](https://jobicy.com/talent/campaign-optimization.md)[Communication Strategy](https://jobicy.com/talent/communication-strategy.md)[Community Management](https://jobicy.com/talent/community-management.md)[Content Marketing](https://jobicy.com/talent/content-marketing.md)[Content Strategy](https://jobicy.com/talent/content-strategy.md)[Copywriting](https://jobicy.com/talent/copywriting.md)[Creative Direction](https://jobicy.com/talent/creative-direction.md)[Data Analysis](https://jobicy.com/talent/data-analysis.md)[Digital Marketing](https://jobicy.com/talent/digital-marketing.md)[Growth Marketing](https://jobicy.com/talent/growth-marketing.md)[Inbound Marketing](https://jobicy.com/talent/inbound-marketing.md)[Performance Analysis](https://jobicy.com/talent/performance-analysis.md)[Project Management](https://jobicy.com/talent/project-management.md)[Research](https://jobicy.com/talent/research.md)[Social Media Marketing](https://jobicy.com/talent/social-media-marketing.md)[Team Leadership](https://jobicy.com/talent/team-leadership.md)[Transmedia Storytelling](https://jobicy.com/talent/transmedia-storytelling.md) ## Tech stack & tools Working toolkit ### Collaboration [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/notion/notion-original.svg) Notion](https://jobicy.com/talent?tool=notion.md)[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/trello/trello-original.svg) Trello](https://jobicy.com/talent?tool=trello.md) ### Design [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/canva/canva-original.svg) Canva](https://jobicy.com/talent?tool=canva.md) ## Experience Career history ### Marketing Strategist · Freelance Mar 2025 – PresentI develop digital marketing, transmedia content, and social media strategies. I create content plans and strategic content frameworks that support brand communication and audience engagement. I also lead creative direction and project management initiatives. ### Content Lead · GrowPro Experience Sep 2023 – Feb 2025I led cross-functional creative teams, including designers, video editors, and content creators, ensuring brand consistency, high creative standards, and successful delivery of business objectives. I directed creative projects, managed end-to-end execution, and established workflows to improve team efficiency and collaboration. I also managed and optimized branding campaign budgets and used market, consumer, and cultural trend analysis to refine creative and content strategies. ### Content Marketer Sr. · Treinta Sep 2021 – Nov 2022I expanded the brand voice across visual, written, and audiovisual content, supporting brand awareness through integrated digital strategies. I led creative teams, managed cross-functional campaigns, and designed scalable processes to improve collaboration and operational efficiency. I also developed research frameworks for brand persona, buyer personas, and tone of voice, while leading copywriting and quality assurance across multiple channels. ### Social Media Manager · Pura agency Dec 2020 – Sep 2021I developed and implemented social media strategies focused on community growth, brand positioning, and audience engagement. I created content strategies that increased follower growth, reach, and engagement across digital platforms. I also directed editorial calendars and prepared performance reports with actionable insights to optimize social media and content strategies. ### Digital Coordinator · Be Generation Love Mar 2020 – Dec 2020I led brand strategy and communications across LATAM and the U.S., developing paid and organic campaigns focused on awareness, engagement, and growth. I created brand narratives and adapted global strategies to local markets using cultural insights and audience analysis. I also managed a globally distributed remote digital team and created content across social media, websites, blogs, podcasts, and owned media channels. ### Community Manager · Metanol Agency Jun 2019 – Dec 2019I managed digital communities by strengthening relationships between brands and audiences through engagement and community-building strategies. I led editorial calendars and content strategies informed by audience insights and digital trends. My work focused on driving meaningful conversations and sustained community growth. ### Audiovisual Producer · TigoUne Channel Mar 2018 – Feb 2019I conceptualized, scripted, and produced audiovisual content for multiple formats and platforms. I provided creative direction to video editing teams and ensured high-quality visual storytelling and brand consistency. I also produced live and pre-recorded television programs and served as official voice-over talent for multiple programs. ### Community Manager · Telemedellín May 2017 – Dec 2017I developed content strategies and managed editorial calendars to ensure consistent and engaging brand communications. I produced original audiovisual content, including web series for YouTube and the company website. I also built and managed digital communities using cultural insights and audience behavior to strengthen brand and content strategies. ### Audiovisual Production Assistant · TeleVid Jan 2016 – Dec 2016I produced audiovisual news segments, overseeing content development from planning through production. I served as General Producer and Master Control Coordinator for live and recorded broadcasts. I also coordinated post-production workflows, managing editing processes and delivery schedules to ensure high-quality final content. ## Education Learning history ### Universidad Católica Luis Amigó 2012 – 2016Bachelor’s Degree, Social Communication This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.