![Cristian Escobar](https://jobicy.com/react/themes/app/images/avatar.jpg) Cristian Escobar # Senior Marketing and Advertising Consultant Actively looking · Member since 30 Jul 2026 [Message](https://jobicy.com/dashboard-page.md) ShareLocationBogotá, ColombiaDesired salaryUnspecifiedWork preferenceRemote Only / FreelanceExperience levelSenior * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am a marketing and advertising professional with 12 years of experience in general management, creative direction, commercial strategy, and digital marketing. I develop creative and commercial strategies that strengthen brand positioning, increase customer engagement, and improve business results. I combine strategic vision, trend analysis, creativity, and data-driven decision-making. I have led creative teams and managed the development of digital and offline campaigns, content strategies, advertising materials, audiovisual productions, and brand identity systems. I have experience supporting small and medium-sized businesses with 360-degree strategies, social media planning, SEO analysis, conversion funnel optimization, and e-commerce performance tracking. I am skilled at building client relationships, negotiating advertising investments, coordinating multidisciplinary teams, and optimizing marketing budgets. My professional achievements include increasing client sales by up to 30% and improving conversion rates by 15%. I am passionate about innovation, creative communication, marketing trends, leadership, and creating strategies that connect brands with their audiences. ## Skills 21 capabilities[Advertising](https://jobicy.com/talent/advertising.md)[Brand Identity](https://jobicy.com/talent/brand-identity.md)[Campaign Development](https://jobicy.com/talent/campaign-development.md)[Client Relationship Management](https://jobicy.com/talent/client-relationship-management.md)[Content Strategy](https://jobicy.com/talent/content-strategy.md)[Copywriting](https://jobicy.com/talent/copywriting.md)[Creative Direction](https://jobicy.com/talent/creative-direction.md)[Creative Strategy](https://jobicy.com/talent/creative-strategy.md)[Data Analysis](https://jobicy.com/talent/data-analysis.md)[Digital Marketing](https://jobicy.com/talent/digital-marketing.md)[Google Ads](https://jobicy.com/talent/google-ads.md)[KPI Tracking](https://jobicy.com/talent/kpi-tracking.md)[Marketing Strategy](https://jobicy.com/talent/marketing-strategy.md)[Negotiation](https://jobicy.com/talent/negotiation.md)[Photography](https://jobicy.com/talent/photography.md)[Public Relations](https://jobicy.com/talent/public-relations.md)[SEO](https://jobicy.com/talent/seo.md)[Social Media Marketing](https://jobicy.com/talent/social-media-marketing.md)[Strategic Planning](https://jobicy.com/talent/strategic-planning.md)[Team Leadership](https://jobicy.com/talent/team-leadership.md)[Trend Analysis](https://jobicy.com/talent/trend-analysis.md) ## Tech stack & tools Working toolkit ### Development [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/facebook/facebook-original.svg) Facebook OAuth](https://jobicy.com/talent?tool=facebook.md)[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/linkedin/linkedin-original.svg) LinkedIn](https://jobicy.com/talent?tool=linkedin.md)[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/wordpress/wordpress-original.svg) WordPress](https://jobicy.com/talent?tool=wordpress.md) ## Experience Career history ### Advertising Consultant · Freelancer Jan 2025 – PresentConsult small and medium-sized businesses on the development and implementation of 360-degree marketing and advertising strategies. Create digital strategies, content calendars, and AI-assisted content analysis. Produce audiovisual materials including video, photography, and voice-over content. Develop brand identity manuals, digital assets, printed materials, WordPress websites using Divi, and SEO analyses. Track social media KPIs, conversion funnel indicators, e-commerce data, and the performance of digital strategies. ### Creative Director · SOMACREATIVO S.A.S Jul 2016 – Dec 2024Created effective communication, digital marketing, and offline advertising campaigns. Led the graphic team in developing digital and printed content formats. Wrote persuasive copy and tracking hashtags, analyzed e-commerce conversion funnels, and monitored strategies across Facebook, Instagram, LinkedIn, and TikTok. Created scripts and produced audiovisual materials, including photography and voice-over. Maintained strong professional relationships with clients and collaborators. ### Marketing Coordinator · Mercado de Dinero COL Feb 2014 – May 2016Managed advertisements published in the print communication medium and negotiated advertising investments with clients and complementary media outlets. Controlled and monitored advertising placements, publication orders, and service billing. Created strategic advertising proposals for print media and developed digital strategies to complement printed publications. ## Education Learning history ### Google 2023 – 2023Course, Google Ads Campaign Analysis and Optimization Training in the analysis and optimization of Google Ads campaigns for websites, including SEO optimization. ### Unipanamericana Compensar 2017 – 2017Diploma, Digital Marketing Diploma focused on digital media and strategies within the digital ecosystem. ### Unipanamericana Compensar, Bogotá 2016 – 2016Professional Degree, Marketing and Advertising Professional studies in marketing, advertising, and marketing for new businesses. This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.