![Diego Osorio](https://jobicy.com/react/themes/app/images/avatar.jpg) Diego Osorio # Senior SEO Specialist Actively looking · Member since 3 Aug 2026 [Message](https://jobicy.com/enter4715.php.md) ShareLocationBogotá, ColombiaDesired salaryConfidentialWork preferenceHybrid / Full TimeExperience levelLead * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am a Senior SEO Specialist with more than six years of experience managing end-to-end SEO projects for enterprise accounts. My expertise spans technical SEO, on-page SEO, off-page SEO, content optimization, and organic growth strategy. I specialize in keyword research, technical and content audits, competitive analysis, benchmarking, link building, and SEO performance measurement. I use visibility, organic ranking, traffic, and conversion KPIs to identify growth opportunities and demonstrate business impact. I have advanced experience with Semrush, Screaming Frog, Google Analytics 4, Google Search Console, and Looker Studio. I also use Python to automate SEO workflows, including large-scale keyword classification and data analysis. I have led SEO initiatives for telecommunications and multinational brands, resolving technical issues such as crawlability blocks, WAF misconfigurations, crawl budget inefficiencies, and keyword cannibalization. My work has contributed to substantial increases in organic clicks, users, and sessions. I am analytical, organized, and results-oriented, with experience producing monthly client reports, building dashboards, and communicating directly with stakeholders. I work effectively and autonomously in fully remote environments under defined processes. I am also experienced in SEO architecture, Core Web Vitals, structured data, JavaScript rendering, and generative search visibility. I continuously develop strategies for conversational search, voice search, and GEO. ## Skills 20 capabilities[Benchmarking](https://jobicy.com/talent/benchmarking.md)[Competitive Analysis](https://jobicy.com/talent/competitive-analysis.md)[Content Auditing](https://jobicy.com/talent/content-auditing.md)[Content Strategy](https://jobicy.com/talent/content-strategy.md)[Dashboard Development](https://jobicy.com/talent/dashboard-development.md)[Funnel Analysis](https://jobicy.com/talent/funnel-analysis.md)[Generative Engine Optimization](https://jobicy.com/talent/generative-engine-optimization.md)[Information Architecture](https://jobicy.com/talent/information-architecture.md)[Keyword Cannibalization](https://jobicy.com/talent/keyword-cannibalization.md)[Keyword Research](https://jobicy.com/talent/keyword-research.md)[Link Building](https://jobicy.com/talent/link-building.md)[Log Analysis](https://jobicy.com/talent/log-analysis.md)[Off Page SEO](https://jobicy.com/talent/off-page-seo.md)[On Page SEO](https://jobicy.com/talent/on-page-seo.md)[SEO](https://jobicy.com/talent/seo.md)[SEO Reporting](https://jobicy.com/talent/seo-reporting.md)[SEO Strategy](https://jobicy.com/talent/seo-strategy.md)[Server Side Rendering](https://jobicy.com/talent/server-side-rendering.md)[Technical SEO](https://jobicy.com/talent/technical-seo.md)[Web Analytics](https://jobicy.com/talent/web-analytics.md) ## Tech stack & tools Working toolkit ### Application Hosting [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/cloudflare/cloudflare-original.svg) Cloudflare](https://jobicy.com/talent?tool=cloudflare.md) ### Languages & Frameworks [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/html5/html5-original.svg) HTML5](https://jobicy.com/talent?tool=html5.md)[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/java/java-original.svg) Java](https://jobicy.com/talent?tool=java.md)[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/javascript/javascript-original.svg) JavaScript](https://jobicy.com/talent?tool=javascript.md)[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/python/python-original.svg) Python](https://jobicy.com/talent?tool=python.md) ## Experience Career history ### SEO Lead / SEO Strategy Lead · OMD Colombia — Omnicom Media Group May 2021 – Jul 2026Led the end-to-end SEO program for tigo.com.co in the telecommunications sector, coordinating technical, on-page, and off-page strategy. Delivered a 22% increase in organic users and a 20% increase in sessions, contributing to recognition at the 2025 SEO Awards for Best Optimized Telecommunications Website. Performed technical SEO audits using Screaming Frog and log analysis, identifying and resolving a complete Googlebot block caused by an HTTP 403 Cloudflare WAF misconfiguration. The resolution recovered 17% of click traffic. Conducted keyword research and opportunity analysis, identifying SEO/SEM cannibalization on the prepaid section through Google Search Console and GA4 data. The optimization generated a 112% increase in organic clicks. Built GA4 and Looker Studio funnels and dashboards for KPI tracking, developed GEO and conversational search content strategies, and automated classification of 15,190 keywords with Python. ### Technical SEO Specialist · Ariadna Communications Group Oct 2020 – May 2021Developed technical and off-page SEO strategies for leading telecommunications brands in Colombia and Latin America. Resolved technical SEO debt, optimized crawl budget, and improved information architecture to support organic visibility, indexability, and website performance. ### SEO Assistant · Mplatform — GroupM (WPP) Aug 2019 – Oct 2020Executed and audited SEO positioning strategies for six multinational brands in the beauty and insurance sectors. Performed keyword research, website health audits, and qualified-demand capture initiatives to improve organic search performance and identify optimization opportunities. ## Education Learning history ### Corporación Universitaria Minuto de Dios 2016Professional Degree, Social Communication and Journalism Professional degree in Social Communication and Journalism, completed in Bogotá. ### Platzi 2024Complementary Training, SEO for Ecommerce and AI Tools Training in ecommerce SEO and the use of artificial intelligence tools. ### Universidad Francisco José de Caldas 2023Complementary Training, Front-End Development Training in front-end development. ### Platzi 2021Advanced Certification, Google Search Console Advanced certification in Google Search Console. This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.