![Marcelo Henrique](https://jobicy.com/react/themes/app/images/avatar.jpg) Marcelo Henrique # Senior Product Designer Open to offers · Member since 3 Aug 2026 [Message](https://jobicy.com/enter4715.php.md) ShareLocationSão Bento do Sul, BrazilDesired salaryUnspecifiedWork preferenceRemote Only / Full Time, ContractExperience levelSenior * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am a Senior Product Designer with more than five years of experience designing B2B and B2C digital products across SaaS, web, iOS, and Android. I lead end-to-end design initiatives, from discovery and research through interaction design, prototyping, validation, delivery, and design QA. I enjoy translating ambiguous and complex problems into clear, user-centered product decisions. I work closely with product, business, engineering, and operational teams to create scalable experiences that balance customer needs, business outcomes, and technical feasibility. My experience includes UX research, product analytics, information architecture, design systems, responsive UI design, and accessibility. I use qualitative and quantitative data to guide decisions and measure impact. I have contributed to measurable improvements in content findability, NPS, conversion rates, operational efficiency, and fraud-related costs across EdTech, PropTech, live commerce, and e-commerce products. I am also experienced in applying AI tools to research synthesis, solution exploration, prototyping, and documentation, while maintaining strong collaboration and delivery practices with cross-functional teams. ## Skills 36 capabilities[A B Testing](https://jobicy.com/talent/a-b-testing.md)[Accessibility](https://jobicy.com/talent/accessibility.md)[Agile](https://jobicy.com/talent/agile.md)[B2B](https://jobicy.com/talent/b2b.md)[B2C](https://jobicy.com/talent/b2c.md)[Benchmarking](https://jobicy.com/talent/benchmarking.md)[Card Sorting](https://jobicy.com/talent/card-sorting.md)[Component Design](https://jobicy.com/talent/component-design.md)[Content Strategy](https://jobicy.com/talent/content-strategy.md)[Conversion Rate Optimization](https://jobicy.com/talent/conversion-rate-optimization.md)[Cross Functional Collaboration](https://jobicy.com/talent/cross-functional-collaboration.md)[CSS](https://jobicy.com/talent/css.md)[Design Systems](https://jobicy.com/talent/design-systems.md)[Design Tokens](https://jobicy.com/talent/design-tokens.md)[Desk Research](https://jobicy.com/talent/desk-research.md)[Funnel Analysis](https://jobicy.com/talent/funnel-analysis.md)[HTML](https://jobicy.com/talent/html.md)[Information Architecture](https://jobicy.com/talent/information-architecture.md)[Interaction Design](https://jobicy.com/talent/interaction-design.md)[Mobile App Design](https://jobicy.com/talent/mobile-app-design.md)[Product Analytics](https://jobicy.com/talent/product-analytics.md)[Product Design](https://jobicy.com/talent/product-design.md)[Prototyping](https://jobicy.com/talent/prototyping.md)[Qualitative Research](https://jobicy.com/talent/qualitative-research.md)[Quantitative Research](https://jobicy.com/talent/quantitative-research.md)[Responsive Design](https://jobicy.com/talent/responsive-design.md)[SaaS](https://jobicy.com/talent/saas.md)[UI Design](https://jobicy.com/talent/ui-design.md)[Usability Testing](https://jobicy.com/talent/usability-testing.md)[User Flows](https://jobicy.com/talent/user-flows.md)[User Interviews](https://jobicy.com/talent/user-interviews.md)[User Research](https://jobicy.com/talent/user-research.md)[UX Design](https://jobicy.com/talent/ux-design.md)[UX Research](https://jobicy.com/talent/ux-research.md)[Web Design](https://jobicy.com/talent/web-design.md)[Wireframing](https://jobicy.com/talent/wireframing.md) ## Tech stack & tools Working toolkit ### Application Hosting [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/vercel/vercel-original.svg) Vercel](https://jobicy.com/talent?tool=vercel.md) ### Collaboration [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/jira/jira-original.svg) Jira](https://jobicy.com/talent?tool=jira.md)[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/notion/notion-original.svg) Notion](https://jobicy.com/talent?tool=notion.md) ### Design [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/figma/figma-original.svg) Figma](https://jobicy.com/talent?tool=figma.md)[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/storybook/storybook-original.svg) Storybook](https://jobicy.com/talent?tool=storybook.md) ### Development [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/git/git-original.svg) Git](https://jobicy.com/talent?tool=git.md)[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/github/github-original.svg) GitHub](https://jobicy.com/talent?tool=github.md) ## Experience Career history ### Product Designer · Estratégia Educacional Oct 2024 – May 2026Worked remotely on study and content-consumption experiences for one of Brazil's largest exam-prep EdTech companies, serving more than 2 million students. Optimized search, course catalog, and interactive digital book journeys. Led search-system improvements through discovery, user research, and behavioral analysis focused on content findability, contributing to a 42% reduction in CES detractor ratings. Improved interactive digital book navigation and course-catalog information architecture through usability testing, helping recover NPS from 59 to 72. Contributed to the SuperApp redesign by creating flows, wireframes, prototypes, and high-fidelity UI. Partnered with engineering on the refinement, maintenance, adoption, and evolution of the mobile design system to improve consistency across web and app experiences. ### Product Designer · Yogha Mar 2023 – Sep 2024Worked remotely as the first designer at a B2C PropTech startup in the flexible housing market, owning design work from concept through delivery across the product ecosystem. Led the end-to-end redesign of the sales channel, contributing to an increase in website conversion from 1.0% to 1.4% for a site with more than 200,000 monthly visits. Designed an operational app for check-in and check-out management across more than 272 units in 45 Curitiba buildings. Mapped the fraud journey and collaborated with product and engineering teams on a low-cost identity-verification solution in checkout, reducing fraud-related chargeback costs by 91.94%. ### Product Designer · OLI Mar 2021 – Feb 2023Worked remotely in an agile environment with Product Owners, Tech Leads, developers, and stakeholders to design live-commerce and embeddable short-video products for B2B e-commerce clients. Designed interactive shopping experiences for videos and live streams, enabling clients to embed content journeys and purchase flows directly into e-commerce websites. Also designed a SaaS platform for content creation, management, and tracking for brands, creators, and internal teams. Contributed to the evolution of OLI's product ecosystem, supporting revenue growth above 400% and breakeven within six months after launch. ## Education Learning history ### Faculdade de Tecnologia de Curitiba - FATEC Jan 2022 – Aug 2023MBA, UX Research, Research Operations, and Design Leadership ### Toronto School of Management Jan 2022 – Aug 2023University Extension, Data Visualization This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.