![Gleb Sidorov](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/08/avatar_73936_1785948818.jpg) Gleb Sidorov # Marketing analyst, Head of Marketing Department Actively looking · Member since 4 Aug 2026 [Message](https://jobicy.com/enter4715.php.md) ShareLocationBatumi, GeorgiaDesired salaryfrom 2500 USD/yearlyWork preferenceRemote Only / Full TimeExperience levelSenior * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am a marketing leader with 10 years of total marketing experience, including four years in executive marketing roles. I specialize in brand promotion, marketing growth management, budgeting, and building effective marketing processes for B2C and B2B businesses. I have led marketing departments and cross-functional teams, including managing a four-person team at a premium real estate agency. I am experienced in hiring and coordinating contractors, setting clear briefs for creative and technical teams, and improving team performance through structured workflows. I manage end-to-end advertising campaigns across digital and offline channels. My background includes media planning, contextual and targeted advertising, SEO, SERM, SMM coordination, content marketing, brand communications, BTL events, and campaign performance analysis. I have managed substantial marketing budgets of up to $300,000 per month and focus on improving sales-funnel efficiency through analytics, process optimization, and testing new tools and services. I also have experience working with automotive importers and ensuring compliance with dealer marketing requirements. I combine an analytical mindset with creativity and practical problem-solving. I am comfortable with market and competitor research, building marketing strategies, developing visual communication, producing advertising content, and supporting websites and CRM processes. I am a collaborative, conflict-aware leader who values employee development, accountability, and measurable results. I learn quickly and can adapt marketing approaches to complex business challenges and changing market conditions. ## Skills 35 capabilities[Art Direction](https://jobicy.com/talent/art-direction.md)[B2B Marketing](https://jobicy.com/talent/b2b-marketing.md)[B2C Marketing](https://jobicy.com/talent/b2c-marketing.md)[Banner Design](https://jobicy.com/talent/banner-design.md)[Brand Management](https://jobicy.com/talent/brand-management.md)[Brief Writing](https://jobicy.com/talent/brief-writing.md)[BTL Marketing](https://jobicy.com/talent/btl-marketing.md)[Budget Management](https://jobicy.com/talent/budget-management.md)[Campaign Management](https://jobicy.com/talent/campaign-management.md)[Competitor Analysis](https://jobicy.com/talent/competitor-analysis.md)[Content Marketing](https://jobicy.com/talent/content-marketing.md)[Content Planning](https://jobicy.com/talent/content-planning.md)[Contextual Advertising](https://jobicy.com/talent/contextual-advertising.md)[Contractor Management](https://jobicy.com/talent/contractor-management.md)[Copywriting](https://jobicy.com/talent/copywriting.md)[CRM Administration](https://jobicy.com/talent/crm-administration.md)[Digital Marketing](https://jobicy.com/talent/digital-marketing.md)[Email Marketing](https://jobicy.com/talent/email-marketing.md)[Event Marketing](https://jobicy.com/talent/event-marketing.md)[Leadership](https://jobicy.com/talent/leadership.md)[Market Research](https://jobicy.com/talent/market-research.md)[Marketing Analytics](https://jobicy.com/talent/marketing-analytics.md)[Marketing Strategy](https://jobicy.com/talent/marketing-strategy.md)[Media Planning](https://jobicy.com/talent/media-planning.md)[Offline Marketing](https://jobicy.com/talent/offline-marketing.md)[Packaging Design](https://jobicy.com/talent/packaging-design.md)[Performance Analysis](https://jobicy.com/talent/performance-analysis.md)[Product Analytics](https://jobicy.com/talent/product-analytics.md)[Project Management](https://jobicy.com/talent/project-management.md)[SEO](https://jobicy.com/talent/seo.md)[Social Media Marketing](https://jobicy.com/talent/social-media-marketing.md)[Team Management](https://jobicy.com/talent/team-management.md)[Video Editing](https://jobicy.com/talent/video-editing.md)[Video Production](https://jobicy.com/talent/video-production.md)[WordPress Development](https://jobicy.com/talent/wordpress-development.md) ## Tech stack & tools Working toolkit ### Design [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/figma/figma-original.svg) Figma](https://jobicy.com/talent?tool=figma.md) ### Development [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/wordpress/wordpress-original.svg) WordPress](https://jobicy.com/talent?tool=wordpress.md) ## Experience Career history ### Head of Marketing and Advertising Department (Brands) · Maximum Automotive Holding Sep 2023 – Apr 2026Led the marketing and advertising department for automotive brands. Managed budgeting, marketing and product analytics, marketing planning, growth initiatives, team operations, and the development of marketing processes. Organized and controlled digital and offline advertising channels, managed end-to-end campaigns, optimized sales funnels, and coordinated BTL events. Worked with importers on brand marketing activities and dealer marketing compliance requirements. ### Brand Manager · Alarm-Motors CJSC Oct 2022 – Jul 2023Managed brand marketing activities for an automotive holding, including budgeting, market analysis, media planning, and weekly and monthly advertising plans. Controlled digital and offline advertising channels, analyzed contextual advertising, classifieds, and social media performance, and supervised SEO, SERM, and SMM contractors. Prepared briefs for designers, developers, layout artists, and copywriters while ensuring compliance with importer and dealer requirements. ### Brand Manager · MEGA-AUTO Feb 2022 – Jul 2022Managed advertising and media planning for automotive dealer centers, including budgeting and monthly and weekly campaign planning. Analyzed campaign results across contextual advertising, classified platforms, and social media. Monitored contractors, researched competitors and the market, prepared creative and technical briefs, and identified new services to improve advertising efficiency. ### Marketer · Premium Real Estate Agency "Mir Kvartir" Jul 2020 – Oct 2021Managed the marketing department of a premium real estate agency and led a team of four people. Conducted market and competitor analysis and supported the agency's overall marketing development. Developed a unique visual identity and branded merchandise line, represented the company in professional awards, and advised brokers on personal branding. Created guidelines and rules for brokers' personal brand development. ### Marketer / Content Specialist · LLC "Zavod-Lensvet" Apr 2019 – Apr 2020Managed marketing for a B2B manufacturer of industrial and household lighting equipment. Developed content plans, conducted market and competitor research, administered the corporate CRM, organized photoshoots, and sourced and managed contractors. Produced advertising videos from scripting and directing through contractor coordination. Managed company websites, SEO, copywriting, email campaigns, Yandex.Direct and Google Ads campaigns, targeted social advertising, and a European designer-lighting campaign including packaging design and Instagram promotion. ### Marketer / Content Specialist · Vmm Media May 2016 – Mar 2019Provided full-cycle marketing support for advertising agency clients. Developed individual promotion strategies, performed market and competitor analysis, and created and maintained WordPress websites. Delivered SEO, copywriting, contextual and targeted advertising, video production and editing for YouTube channels, and banner design for websites, social media, and advertising campaigns. ### Advertising Manager · Vesta Group Jul 2015 – Apr 2016Worked as an Advertising Manager at a marketing agency in St. Petersburg. Built foundational experience in advertising and marketing agency operations. ## Education Learning history ### St. Petersburg State Technological Institute (Technical University) Sep 2015 – Dec 2017Software Engineer, Information Technology and Management Studied Information Technology and Management with a Software Engineer specialization. This professional hasn’t added portfolio projects yet. 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