![Nicolas Morales](https://jobicy.com/react/themes/app/images/avatar.jpg) Nicolas Morales # General Manager and Strategic Operations Leader Actively looking · Member since 6 Aug 2026 [Message](https://jobicy.com/enter4715.php.md) ShareLocationBogota, ColombiaDesired salaryUnspecifiedWork preferenceHybridExperience levelSenior * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am a strategic operations leader with extensive experience in P&L management, managed services, logistics, BPO, sales, and international business expansion. I build scalable operational infrastructure and lead business pivots that improve growth, service quality, and profitability. I have led country and global operations across Colombia, the United States, Latin America, and other international markets. My work includes organizational design, full-cycle hiring, commercial strategy, pricing, financial oversight, and cross-functional leadership. I specialize in creating automated operating systems that reduce manual work and enable teams to scale efficiently. I have implemented CRM, ERP, VoIP, workflow, API, webhook, and ELD-based integrations to strengthen operational performance. I have a strong record in revenue growth, sales negotiations, client acquisition, market entry, restructuring, and crisis management. I have managed managed-services transformations, logistics operations, safety compliance programs, and high-volume BPO environments. I am a native bilingual English and Spanish professional who enjoys building high-performing teams, aligning product and operational roadmaps, and delivering measurable business outcomes in complex, fast-growth environments. ## Skills 27 capabilities[Account Management](https://jobicy.com/talent/account-management.md)[API Integration](https://jobicy.com/talent/api-integration.md)[Business Development](https://jobicy.com/talent/business-development.md)[Business Process Outsourcing](https://jobicy.com/talent/business-process-outsourcing.md)[Carrier Relationship Management](https://jobicy.com/talent/carrier-relationship-management.md)[Crisis Management](https://jobicy.com/talent/crisis-management.md)[Customer Operations](https://jobicy.com/talent/customer-operations.md)[Customer Service](https://jobicy.com/talent/customer-service.md)[ERP Implementation](https://jobicy.com/talent/erp-implementation.md)[Financial Management](https://jobicy.com/talent/financial-management.md)[General Management](https://jobicy.com/talent/general-management.md)[HR Operations](https://jobicy.com/talent/hr-operations.md)[Managed Services](https://jobicy.com/talent/managed-services.md)[Market Entry Strategy](https://jobicy.com/talent/market-entry-strategy.md)[Onboarding](https://jobicy.com/talent/onboarding.md)[Operations Management](https://jobicy.com/talent/operations-management.md)[Organizational Design](https://jobicy.com/talent/organizational-design.md)[P&L management](https://jobicy.com/talent/pl-management.md)[Payroll Operations](https://jobicy.com/talent/payroll-operations.md)[Pricing Strategy](https://jobicy.com/talent/pricing-strategy.md)[Process Automation](https://jobicy.com/talent/process-automation.md)[Product Management](https://jobicy.com/talent/product-management.md)[Quality Management](https://jobicy.com/talent/quality-management.md)[Sales Leadership](https://jobicy.com/talent/sales-leadership.md)[Strategic Planning](https://jobicy.com/talent/strategic-planning.md)[Supply Chain Management](https://jobicy.com/talent/supply-chain-management.md)[Team Building](https://jobicy.com/talent/team-building.md) ## Tech stack & tools Working toolkit ### Collaboration [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/notion/notion-original.svg) Notion](https://jobicy.com/talent?tool=notion.md) ### Marketing and Sales Tools [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/salesforce/salesforce-original.svg) Salesforce](https://jobicy.com/talent?tool=salesforce.md) ## Experience Career history ### General Manager, Colombia & Global Operations · Logistics One Source Jan 2024 – Jul 2026Led Colombian and global operations for a US-based trucking BPO and managed-services provider delivering safety compliance, dispatching, load planning, recruiting, and outsourcing services. Scaled the local division from 1 to 31 employees through full-cycle hiring, onboarding, organizational design, and leadership across five operational verticals. Drove 400% MRR growth and 1300% client-base expansion through sales negotiations, pricing changes, and a strategic shift from staffing to managed services. Led the Watchtower safety operating system roadmap and launched an MVP in three weeks using Cursor and webhook-based ELD integrations, reducing monthly alerts for a key client by 96%. Implemented CRM, ERP, Notion, and Aircall systems and designed a Tier 1/Tier 2 operating model across India and Colombia. ### Sales Manager · Cloud9 Luxury Rentals May 2023 – Oct 2023Served as the sole salesperson for a high-end short-term rental portfolio in Chicago, managing inbound leads from Airbnb and direct booking channels. Owned the full guest and sales lifecycle, including communications, pricing negotiations, account management, and booking fulfillment. Generated more than $600K in closed sales revenue, contributing 25% of total company revenue. Captured high-value market share through aggressive lead conversion and personalized service for luxury rental clients. ### Administrative Director · Clout, Central de Influenciadores Aug 2022 – Nov 2022Led a critical international restructuring for an influencer marketing platform facing financial insolvency across Colombia, Mexico, and Peru. Conducted an administrative audit covering contracts, compliance requirements, financial discrepancies, and legal exposure. Designed and executed a restructuring and cost-reduction plan that reduced headcount by 71% while preserving business continuity and avoiding bankruptcy. Managed the cross-functional transition, including the strategic elimination of the leadership position. ### Country Manager · Prixz Oct 2021 – Jul 2022Led the Colombian market entry for a health-tech and pharmaceutical company. Designed the expansion roadmap across legal, accounting, operational, and regulatory requirements. Oversaw budget planning, financial management, and end-to-end country operations. Spearheaded the acquisition of a critical pharmaceutical license in collaboration with technical directors to accelerate operational readiness. ### VP of Strategic Partnerships / Global Division Director / Account Executive · Bewe Software Dec 2019 – Oct 2021Pioneered business development and strategic partnership initiatives for English- and Spanish-speaking markets. Directed sales and operations strategy supporting expansion across the United States, United Kingdom, Canada, Australia, Spain, and Latin America. Improved customer lifetime value by managing sales, onboarding, and retention workflows using HubSpot, 8x8, and Intercom. Aligned product-roadmap priorities with market demands and coordinated multichannel marketing efforts to strengthen product-market fit. ### Commercial & Administrative Manager · Dedicated Ground Logistics (DGL) Jun 2017 – Dec 2019Managed commercial and administrative operations for a logistics company serving US, Canadian, and Mexican freight markets. Increased annual revenue from $800K to more than $4M USD within two years, representing 400% financial growth. Built and led a sales engineering team, developed targeted sales strategies, and managed high-volume freight operations and carrier relationships. Led a Salesforce ERP migration from HubSpot, including technical requirements and logistics customer database development, while providing leadership to accounting and customer care functions. ### Customer Operations & Sales, BPO Environments · Sitel / Callzilla / Convergys / Sutherland Sep 2013 – May 2017Worked in high-volume BPO environments supporting major telecommunications and consumer accounts. Progressed rapidly from customer service agent to floor supervisor through strong leadership, quality performance, and sales results. Delivered customer operations for Tier 1 accounts including Xfinity, Google, and AT&T. Consistently exceeded quality and sales metrics across multiple service campaigns and BPO platforms. ## Education Learning history ### Universidad de la Sabana Jan 2012 – Jan 2015Business Administration, Business Administration Studied Business Administration in Bogota, Colombia. This professional hasn’t added portfolio projects yet. 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