![Nirav Shah](https://jobicy.com/react/themes/app/images/avatar.jpg) Nirav Shah # Senior Digital Marketing Strategist and AdTech Leader Open to offers · Member since 6 Aug 2026 [Message](https://jobicy.com/enter4715.php.md) ShareLocationMumbai, IndiaDesired salaryUnspecifiedWork preferenceRemote Only / Contract, FreelanceExperience levelSenior * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am a senior digital marketing strategist and AdTech leader with more than 18 years of experience building growth strategies across digital advertising, product marketing, performance media, and AI-powered ecosystems. I advise founders, CMOs, C-suite executives, and management teams on business strategy, product roadmaps, go-to-market planning, marketing transformation, and revenue growth. I translate complex market and technology opportunities into practical, measurable execution plans. My core expertise includes programmatic advertising, performance marketing, telco-data targeting, native advertising, CTV/OTT, publisher monetisation, product marketing, and APAC market expansion. I have led cross-functional teams and strategic initiatives across India, Southeast Asia, Australia, and wider APAC markets. I have built and scaled advertising ventures, owned P&L responsibility, developed product-market-fit strategies, and launched revenue-generating products. My work combines commercial strategy, customer segmentation, media intelligence, growth planning, and stakeholder management. I am particularly focused on the strategic application of generative AI, agentic marketing automation, AI advertising intelligence, and Generative Engine Optimization. I develop frameworks that help organisations improve operational efficiency, media investment decisions, competitive intelligence, and AI-driven brand visibility. I bring an entrepreneurial, data-driven, and leadership-oriented approach to solving business challenges. I am equally comfortable shaping board-level strategy, defining product concepts, negotiating partnerships, and driving hands-on execution with marketing, product, sales, and technology teams. ## Skills 35 capabilities[AdTech](https://jobicy.com/talent/adtech.md)[AI Transformation](https://jobicy.com/talent/ai-transformation.md)[App Marketing](https://jobicy.com/talent/app-marketing.md)[ASO](https://jobicy.com/talent/aso.md)[B2B Marketing](https://jobicy.com/talent/b2b-marketing.md)[B2C Marketing](https://jobicy.com/talent/b2c-marketing.md)[Brand Strategy](https://jobicy.com/talent/brand-strategy.md)[Business Development](https://jobicy.com/talent/business-development.md)[Campaign Management](https://jobicy.com/talent/campaign-management.md)[Commercial Negotiation](https://jobicy.com/talent/commercial-negotiation.md)[Competitive Intelligence](https://jobicy.com/talent/competitive-intelligence.md)[Customer Segmentation](https://jobicy.com/talent/customer-segmentation.md)[Data Driven Decision Making](https://jobicy.com/talent/data-driven-decision-making.md)[Digital Advertising](https://jobicy.com/talent/digital-advertising.md)[Digital Strategy](https://jobicy.com/talent/digital-strategy.md)[Generative Engine Optimization](https://jobicy.com/talent/generative-engine-optimization.md)[Go To Market Strategy](https://jobicy.com/talent/go-to-market-strategy.md)[Growth Strategy](https://jobicy.com/talent/growth-strategy.md)[Influencer Marketing](https://jobicy.com/talent/influencer-marketing.md)[Market Research](https://jobicy.com/talent/market-research.md)[Marketing Analytics](https://jobicy.com/talent/marketing-analytics.md)[Marketing Automation](https://jobicy.com/talent/marketing-automation.md)[Media Planning](https://jobicy.com/talent/media-planning.md)[Media Strategy](https://jobicy.com/talent/media-strategy.md)[Native Advertising](https://jobicy.com/talent/native-advertising.md)[P&L management](https://jobicy.com/talent/pl-management.md)[Performance Marketing](https://jobicy.com/talent/performance-marketing.md)[Product Marketing](https://jobicy.com/talent/product-marketing.md)[Product Roadmapping](https://jobicy.com/talent/product-roadmapping.md)[Product Strategy](https://jobicy.com/talent/product-strategy.md)[Programmatic Advertising](https://jobicy.com/talent/programmatic-advertising.md)[Stakeholder Management](https://jobicy.com/talent/stakeholder-management.md)[Strategic Partnerships](https://jobicy.com/talent/strategic-partnerships.md)[User Acquisition](https://jobicy.com/talent/user-acquisition.md)[User Retention](https://jobicy.com/talent/user-retention.md) ## Experience Career history ### Product & Strategy Consultant – AI & Digital Advertising · Vibrant Media (Reliance Group) Dec 2024 – PresentI work directly with Reliance Group senior leadership and management teams on product strategy, AI-led marketing transformation, digital advertising strategy, and growth frameworks. I have led product conceptualisation for affiliate marketing and creator-commerce ecosystems, developed AI transformation scorecards and dashboards, designed competitive media intelligence frameworks, and established Generative Engine Optimization strategy for AI-driven brand discovery. ### Product Strategy & Media Marketing Consultant · Self-Employed Nov 2023 – PresentI advise startup founders and growth-stage leadership teams on media strategy, product marketing, app growth, brand visibility, and go-to-market execution. My consulting work includes user-acquisition planning, data-driven channel strategy, KPI and performance measurement frameworks, app-launch strategy, and optimisation of marketing roadmaps for measurable growth. ### VP – Product Marketing & Business Strategy, APAC · Infomo Global Ltd Jan 2020 – Oct 2023I progressed from a senior digital AdTech product and strategy consultant to VP, APAC, working with regional MDs, product heads, and C-suite stakeholders across APAC. I owned product roadmap and GTM initiatives across programmatic, mobile, and CTV advertising, drove 15% sales growth, expanded publisher and partner strategy, and standardised KPI reporting across five APAC markets. ### CEO & Co-Founder · Rappio Advertising Pvt. Ltd Mar 2016 – Nov 2019I founded and scaled a profitable digital advertising venture focused on native advertising, content distribution, and publisher monetisation. I held full P&L accountability and led business strategy, team building, sales, and operations. I delivered more than 40 million page integrations across over 50 publisher partnerships within six months and achieved 30% market-share growth within 18 months through B2B sales, content-led acquisition, and performance advertising. ### Senior Marketing Manager · Ridlr Nov 2015 – Feb 2016I led performance-driven user-acquisition campaigns across digital advertising and app store optimisation for the Mumbai local transit application. I increased app downloads by 30%, implemented retention initiatives that reduced churn by 20%, and supported go-to-market and co-branded growth campaigns with Maharashtra transport and BEST bus departments. ### Manager – International Business & Media Alliances · Seventynine (SVG Media Group) Jan 2013 – Nov 2015I developed international publisher partnerships, media alliances, and customised media plans for global clients in digital entertainment markets. My work contributed to a 40% increase in international sales and revenue, while proactive business development and C-level deal-making delivered a further 30% revenue increase. ### Digital Marketing & Strategic Alliances · Zapak Digital Entertainment (Reliance Entertainment) Jan 2011 – Oct 2012I managed digital marketing, strategic alliances, telco partnerships, and VAS product-launch requirements, including operator agreements and regulatory coordination with Airtel. I developed an automated marketing analytics dashboard for real-time leadership reporting and executed integrated campaigns to improve brand awareness and customer acquisition across mobile and digital channels. ### Marketing Manager · Manav International Jun 2008 – Jan 2011I designed and implemented B2B marketing strategies for industrial products in partnership with business leadership. I improved market penetration and increased sales leads by 20% through sales-funnel optimisation, packaging design, trade marketing, distributor engagement, and brand-positioning initiatives. ## Education Learning history ### MET Institute of Management, Mumbai 2006 – 2008MBA, Marketing & Insurance Master of Business Administration focused on Marketing and Insurance. ### PVPP College of Engineering, Mumbai 2002 – 2006B.E., Information Technology Bachelor of Engineering in Information Technology. This professional hasn’t added portfolio projects yet. 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