![Marina Lanza](https://jobicy.com/react/themes/app/images/avatar.jpg) Marina Lanza # Executive Communication Consultant and Trade Marketing Professional Actively looking · Member since 7 Aug 2026 [Message](https://jobicy.com/enter4715.php.md) ShareLocationRome, ItalyDesired salaryUnspecifiedWork preferenceRemote Only / FreelanceExperience levelSenior * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryDear Hiring Team, I am excited to apply for the Sales Excellence Manager, Global Sales Vendors position at Stripe. With more than 20 years of international experience spanning sales strategy, trade marketing, business development, executive communication, and commercial operations, I have successfully helped global organizations improve sales effectiveness, strengthen customer engagement, and achieve measurable business growth. Throughout my career with global companies including Coca-Cola Enterprises, Ferrero S.p.A., and DKNY, I have led initiatives focused on sales enablement, commercial strategy, market intelligence, and performance improvement. At Ferrero, I developed and implemented trade marketing platforms, sales tools, and communication programs that improved sales force effectiveness and contributed to measurable revenue growth. I partnered closely with Sales, Marketing, and Information Systems teams to translate business objectives into scalable commercial solutions. During my tenure with Coca-Cola Enterprises, I managed a multimillion-dollar Food Service sales territory, developed strategic customer partnerships, and delivered consistent year-over-year growth through data-driven account strategies, operational execution, and team collaboration. These experiences strengthened my ability to build scalable sales processes, optimize performance, and support teams in complex global environments. In addition to my commercial background, I bring extensive experience in executive communication and cross-cultural stakeholder management. As an Executive Communication Consultant and professional interpreter, I have worked with C-suite executives, senior leaders, institutions, and international organizations, helping professionals improve communication effectiveness, leadership presence, and business outcomes. I am particularly drawn to Stripe because of its mission to increase the internet’s economic potential and its commitment to using technology, automation, and AI to transform business operations. I am excited about the opportunity to leverage my experience in sales excellence, process optimization, and global collaboration to help Stripe’s vendor sales teams scale effectively and deliver exceptional customer experiences. Thank you for considering my application. I would welcome the opportunity to discuss how my background in global sales strategy, commercial transformation, and executive communication can contribute to Stripe’s continued growth. Sincerely, Marina Lanza ## Skills 28 capabilities[Account Management](https://jobicy.com/talent/account-management.md)[Administrative Support](https://jobicy.com/talent/administrative-support.md)[Brand Development](https://jobicy.com/talent/brand-development.md)[Business Analysis](https://jobicy.com/talent/business-analysis.md)[Business Development](https://jobicy.com/talent/business-development.md)[Career Coaching](https://jobicy.com/talent/career-coaching.md)[Channel Marketing](https://jobicy.com/talent/channel-marketing.md)[Competitive Intelligence](https://jobicy.com/talent/competitive-intelligence.md)[Content Strategy](https://jobicy.com/talent/content-strategy.md)[Contract Negotiation](https://jobicy.com/talent/contract-negotiation.md)[Cross Cultural Communication](https://jobicy.com/talent/cross-cultural-communication.md)[Customer Marketing](https://jobicy.com/talent/customer-marketing.md)[Customer Relationship Management](https://jobicy.com/talent/customer-relationship-management.md)[Customer Service](https://jobicy.com/talent/customer-service.md)[Executive Communication](https://jobicy.com/talent/executive-communication.md)[International Sales](https://jobicy.com/talent/international-sales.md)[Leadership Development](https://jobicy.com/talent/leadership-development.md)[Loyalty Programs](https://jobicy.com/talent/loyalty-programs.md)[Market Research](https://jobicy.com/talent/market-research.md)[Negotiation](https://jobicy.com/talent/negotiation.md)[performance reporting](https://jobicy.com/talent/performance-reporting.md)[Presentation Skills](https://jobicy.com/talent/presentation-skills.md)[Pricing Strategy](https://jobicy.com/talent/pricing-strategy.md)[Product Launches](https://jobicy.com/talent/product-launches.md)[Public Speaking](https://jobicy.com/talent/public-speaking.md)[Sales Strategy](https://jobicy.com/talent/sales-strategy.md)[Stakeholder Management](https://jobicy.com/talent/stakeholder-management.md)[Strategic Partnerships](https://jobicy.com/talent/strategic-partnerships.md) ## Experience Career history ### Executive Communication Consultant & Interpreter · Independent Jun 2009 – PresentI design and deliver customized executive communication, business English, and leadership development programs for C-suite executives, senior managers, professionals, university students, and elite athletes. My clients include multinational corporations, luxury brands, public institutions, military academies, universities, and professional sports organizations. I prepare clients for presentations, negotiations, board meetings, public speaking engagements, media interviews, and cross-cultural business interactions. I also provide interview and career coaching and serve as an interpreter in high-profile corporate, institutional, and international settings. ### Recreation Assistant · ITT, Naval Air Station Pensacola May 2008 – May 2009Provided patrons with information and ticketing support for events, entertainment, attractions, theme parks, hotels, resorts, and travel programs. Processed ticket sales, refunds, reservations, and resale-item transactions using Ticketmaster and computerized ticket-selection systems. Managed change funds, ticket inventory, receipts, daily commission reports, operating sales reports, and Daily Activity Reports. Gathered patron feedback for program development and arranged appointments for travel programs. ### Front Desk Agent · MWR, Naval Air Station Pensacola BOQ Mar 2007 – Oct 2007Processed lodging reservations, verified guest eligibility, issued certificates of non-availability, and provided alternative lodging information. Used a property management system to check guests in and out, assign rooms, and record charges and payments. Maintained accountability for room and operational keys, change funds, cash deposits, and Daily Activity Records. Responded to guest inquiries, provided local information, handled telephone calls, and logged maintenance trouble calls for follow-up. ### Medical Patient's Administration Assistant · US Naval Hospital, Naval Support Activity Naples Mar 2005 – Dec 2005Created and maintained patient medical records, ensuring documents were accurately placed, filed, and logged in the Composite Health Care System Medical Record Tracking Program. Managed requests for medical information and records received in person, by telephone, and in writing. Checked in records for new members and families, generated daily pull lists for scheduled appointments, and prepared weekly reports of outstanding records. Coordinated follow-up with clinics, providers, and patients to maintain records availability and accuracy. ### Sales Clerk · Navy Exchange, Naval Support Activity Agnano Jul 2004 – Dec 2004Delivered customer service in a retail setting, processed customer orders and changes, and operated electronic point-of-sale cash registers with scanning and scale systems. Verified customer authorization and accurately recorded prices, accounts, totals, surcharges, and change. Addressed customer questions and complaints and supported pricing, merchandise stocking, and work-area maintenance. Ensured accurate transaction processing and compliance with Navy Exchange purchasing requirements. ### Trade Marketing New Project Specialist · Ferrero S.p.A. Sep 2003 – Jul 2004Developed and implemented trade marketing initiatives based on competitive intelligence, market trends, pricing, promotions, merchandising opportunities, packaging innovation, and consumer behavior. Partnered with Marketing, Sales, and Information Systems teams to develop commercial tools, sales programs, and digital platforms. Led sales and promotional material development, event communication tools, agency coordination, and internal sales portal content. Launched a trade marketing intelligence platform that increased daily intranet traffic by 39% and supported initiatives contributing to 9.7% promotional sales growth. ### Trade Marketing Channel Specialist · Ferrero S.p.A. Mar 2002 – Sep 2003Managed trade marketing strategies and promotional programs for wholesale and grocery channels in collaboration with Sales and Marketing teams. Developed channel-specific initiatives, supported product launches, analyzed distribution performance, and optimized promotional investments. Created sales incentives, customer marketing campaigns, and loyalty programs. Key results included a 27% increase in grocery channel sales volume through the Avancassa program, a 102% sales-volume increase with Lekkerland, and 95% distribution for Pan e Cioc within two months. ### Business Development Manager · Coca-Cola Enterprises Aug 1998 – Nov 2001Managed sales strategy, business development, and execution of corporate initiatives for a multimillion-dollar food-service territory across New York and New Jersey. Built strategic partnerships with hospital, lodging, and restaurant groups and negotiated commercial agreements. Led account management, sales presentations, merchandising, trade initiatives, and coaching for Account Managers. Managed a $9 million sales district, delivered 10% year-over-year growth, expanded distribution by 20%, and increased product penetration among existing customers by 15%. ### Account Manager · Coca-Cola Enterprises Jan 1997 – Jul 1998Managed a portfolio of more than 200 key accounts in Lower Manhattan, focusing on sales growth, customer retention, merchandising standards, promotional execution, and market penetration. Developed customer relationships and implemented territory-specific sales initiatives. Increased territory sales volume by 40% year over year and achieved the highest sales growth in the 20-ounce bottle category in 1998. Received Best 20 oz. Increase recognition in 1998 Q1 and multiple sales growth and distribution awards. ### International Sales Coordinator · DKNY (Donna Karan New York) 1994 – 1996Supported international sales operations and client development for a global fashion brand. Coordinated seasonal collection preparation with the International Sales team and managed showroom presentations for key Italian and South American clients. Built and maintained relationships with international customers, provided high-level client support, and contributed to the execution of sales initiatives across global markets. ### Marketing and Public Relations Intern · Coca-Cola Snibeg S.p.A. 1993 – 1993Supported Marketing and Public Relations activities through market research, consumer analysis, and brand development projects. Conducted research on package positioning, price sensitivity, and brand recognition to support commercial decision-making. Contributed to distribution strategy development and promotional opportunity analysis for Nestea. Researched market expansion and sponsorship opportunities across entertainment, sports, and community channels. ## Education Learning history ### Istituto Universitario Navale 1993 – 1993Business Administration, Business Administration Studied Business Administration in Naples, Italy. This professional hasn’t added portfolio projects yet. 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