![Swapna Reddy](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/08/avatar_74234_1786114412.jpg) Swapna ReddyPRO # Business Development Engineer Open to offers · Member since 7 Aug 2026 [Message](https://jobicy.com/enter4715.php.md) ShareLocationChicago, United StatesDesired salaryUnspecifiedWork preferenceHybrid / Full TimeExperience levelSenior * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am a senior business development, channel strategy, and product marketing professional with more than a decade of experience in hydraulic systems, industrial manufacturing, and B2B sales. I have built growth strategies across OEM, distributor, and direct-sales channels in North America and global markets. In my current role, I develop strategic OEM partnerships and expand market penetration for hydraulic system solutions across the Central and Eastern United States. I use POS analytics, CRM data, lead-generation programs, and promotional analytics to identify opportunities and improve commercial results. I have led global product marketing for a $400M hydrostatic division, including product-line integration following an acquisition, marketing localization optimization, and go-to-market support for new product launches. My work has contributed to significant revenue growth, improved margins, and lower marketing costs. My channel leadership experience includes managing territory operating plans, distributor programs, partner contracts, sales strategy, and cross-functional stakeholder alignment. I have led direct and indirect teams across multiple regions and consistently delivered profitable partner growth. I bring a data-driven and continuous-improvement mindset grounded in Industrial Engineering, Lean Six Sigma, market analysis, and commercial execution. I am skilled at translating customer and market insights into actionable sales, marketing, pricing, and operational strategies. ## Skills 34 capabilities[Account Planning](https://jobicy.com/talent/account-planning.md)[B2B Sales](https://jobicy.com/talent/b2b-sales.md)[Business Development](https://jobicy.com/talent/business-development.md)[Channel Marketing](https://jobicy.com/talent/channel-marketing.md)[Competitive Analysis](https://jobicy.com/talent/competitive-analysis.md)[Consultative Selling](https://jobicy.com/talent/consultative-selling.md)[Continuous Improvement](https://jobicy.com/talent/continuous-improvement.md)[Contract Management](https://jobicy.com/talent/contract-management.md)[Cross Selling](https://jobicy.com/talent/cross-selling.md)[Customer Relationship Management](https://jobicy.com/talent/customer-relationship-management.md)[Customer Segmentation](https://jobicy.com/talent/customer-segmentation.md)[Data Analytics](https://jobicy.com/talent/data-analytics.md)[Data Visualization](https://jobicy.com/talent/data-visualization.md)[Go To Market Strategy](https://jobicy.com/talent/go-to-market-strategy.md)[Industrial Engineering](https://jobicy.com/talent/industrial-engineering.md)[Inventory Management](https://jobicy.com/talent/inventory-management.md)[Lead Generation](https://jobicy.com/talent/lead-generation.md)[Lead Nurturing](https://jobicy.com/talent/lead-nurturing.md)[Lead Scoring](https://jobicy.com/talent/lead-scoring.md)[Market Analysis](https://jobicy.com/talent/market-analysis.md)[Partner Relationship Management](https://jobicy.com/talent/partner-relationship-management.md)[Pricing Strategy](https://jobicy.com/talent/pricing-strategy.md)[Problem Solving](https://jobicy.com/talent/problem-solving.md)[Process Improvement](https://jobicy.com/talent/process-improvement.md)[Product Launch](https://jobicy.com/talent/product-launch.md)[Product Marketing](https://jobicy.com/talent/product-marketing.md)[Project Management](https://jobicy.com/talent/project-management.md)[Resource Allocation](https://jobicy.com/talent/resource-allocation.md)[Sales Forecasting](https://jobicy.com/talent/sales-forecasting.md)[Sales Strategy](https://jobicy.com/talent/sales-strategy.md)[Stakeholder Engagement](https://jobicy.com/talent/stakeholder-engagement.md)[Stakeholder Management](https://jobicy.com/talent/stakeholder-management.md)[Strategic Partnerships](https://jobicy.com/talent/strategic-partnerships.md)[Strategic Planning](https://jobicy.com/talent/strategic-planning.md) ## Tech stack & tools Working toolkit ### Marketing and Sales Tools [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/salesforce/salesforce-original.svg) Salesforce](https://jobicy.com/talent?tool=salesforce.md) ## Experience Career history ### Business Development Engineer · Systems Solutions | HAWE North America Feb 2024 – PresentExpanded business across the Central and Eastern regions by identifying and developing strategic OEM partnerships for hydraulic system solutions. Drove new-market penetration through targeted commercial development activities. Implemented a data-driven lead-generation strategy using POS analytics and CRM tools, increasing qualified leads by 15% and securing $2M in new contracts within one year. Led promotional analytics and data-visualization initiatives that optimized product mix and pricing, contributing to an 8% sales increase and a 3% improvement in profit margins. ### Global Product Marketing Manager · Danfoss Power Solutions Jan 2022 – Dec 2023Directed global marketing for the $400M Hydrostatic division and led integration and rationalization of legacy product lines following the Eaton acquisition. Ensured consistent global messaging while maximizing portfolio synergies. Reduced marketing localization expenses by 35% by streamlining regionalization and translation processes. Managed the innovation pipeline and supported the 2022 MP1 motors launch, which generated $12M in first-year revenue through account-specific marketing support and tailored product playbooks. ### Senior Channel Development Manager · Eaton Corporation Jan 2020 – Dec 2021Owned annual profit, sales strategy, KPI-driven territory operating plans, and channel execution across the Great Lakes, Northeast, Midwest, and Canada. Managed four direct reports and 65 indirect reports across four sales regions. Used wallet-share audits and joint sales calls to identify and win agricultural OEM business, including a $250K XCEL motor opportunity. Launched and promoted a retail walk-in and repair hose shop that generated $950K in net sales within six months; also implemented a loyalty program that reached a 75% return-customer rate. ### Channel Development Manager · Eaton Corporation Mar 2017 – Dec 2019Orchestrated go-to-market strategy for the Hydraulic Distributor Advantage Partner Program across 35 partners in Illinois, Wisconsin, Ohio, Michigan, and Indiana within a $45M region. Led communications, audits, sales planning, training, and continuing partner support. Managed distributor contracts, product authorization, tier status, and designated selling territories. Led the most profitable distributor partner sales region in the United States and Canada and achieved the highest representation among Eaton's Top 24 partner awards in both 2018 and 2019. ### Distribution Sales Specialist · Eaton Corporation Mar 2016 – Mar 2017Reversed $4M in declining sales by identifying territory gaps, leading account-planning meetings, and establishing clear revenue expectations for monthly growth, cross-selling, and expansion within existing accounts. Designed and executed a customized lead campaign using Oracle Eloqua, including lead scoring, segmentation, and automated nurturing. The campaign increased annual sales opportunities by 30%. ### Sales Development Program Candidate · Eaton Corporation Jul 2014 – Mar 2016Developed a competitive pricing matrix based on industry trends and annual sales-growth forecasting, contributing to a 14% average increase in margin. Audited a $280M global Mobile Controls portfolio to identify and reduce $12M in unprofitable product lines. Implemented targeted outreach and CRM-based customer segmentation strategies that increased lead conversion rates by 25%. Supported sales development through analytical pricing, portfolio, and customer-insight initiatives. ### Associate Process Improvement Engineer · Mitsubishi Hitachi Jul 2012 – May 2014Facilitated workshops with cross-functional teams to drive continuous-improvement initiatives, reduce waste, and optimize resource allocation in a manufacturing environment. Designed and implemented a Kanban system for supplier inventory management that reduced production bottlenecks by 60%. Developed standard work for the welding department, improving production output by 25% while maintaining labor inputs and costs. ## Education Learning history ### University of Central Florida Dates not specifiedBachelor of Science, Industrial Engineering Bachelor of Science in Industrial Engineering. This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.