AJ Bell is one of the UK’s largest providers of online investment platforms and stockbroker services, with assets under administration exceeding £65 billion and more than 368,000 customers. Founded in 1995 by Andy Bell, the company has grown from a small start-up to a leading player in the UK financial services industry. AJ Bell offers a range of investment products and services, including ISAs, pensions, and general investment accounts, catering to both DIY investors and financial advisers. The company is known for its user-friendly platforms, competitive pricing, and excellent customer service. AJ Bell is committed to making investing straightforward and accessible for everyone, with a focus on transparency, innovation, and long-term value for its customers. The company’s success is built on a strong culture of putting the customer first, continuous improvement, and a clear vision for the future of investing in the UK.