BARK, Inc. is a dog-centric company founded in 2012 and headquartered in New York City. It specializes in providing a variety of products, services, and content dedicated to dogs, leveraging a unique, data-driven approach to understanding canine needs and preferences. The company operates primarily through a subscription business model and e-commerce, focusing on themed toy and treat boxes delivered directly to customers’ homes under the flagship product BarkBox, as well as Super Chewer for more enthusiastic chewers.
Beyond subscription boxes, BARK offers various dog-related products including kibble, treats, chews, dental care items, supplements targeting hip, joint, skin, and coat health, beddings, leashes, apparel, and other dog accessories consistent with its mission to enhance canine health and happiness. Its product collections are available directly to consumers and through retail partners like Target and Amazon.
BARK also ventures into personalized nutrition with BARK Eats and dental health with BARK Bright, tailoring food and wellness products to the specific needs of dogs. The company aims to foster a dog-first experience that supports the health and well-being of dogs nationwide.
Its operational segments include Direct to Consumer sales, notably subscription services, and Commerce via partnerships with retail networks. With a workforce of several hundred employees, BARK has established itself as a leading pet lifestyle brand, continuously innovating in the pet industry to meet evolving customer demands. The company’s mission centers on making dogs as happy as they make humans, reflecting its dedication to the human-dog bond.
BARK’s leadership includes key figures such as CEO Matt Meeker, steering the company through growth phases culminating in a public offering under BARK, Inc. The company maintains a strong online presence at bark.co and actively engages in marketing dog-first products and experiences worldwide.