Braze, Inc. is an American cloud-based software company founded in 2011. It is headquartered in New York City with additional offices in Austin, Berlin, and Bucharest. The company was originally established after its founders participated in a 2011 hackathon, which led to the creation of a customer engagement platform designed to help businesses grow by optimizing their customer relationships. Braze’s platform enables brands to create engaging customer experiences across various channels, supporting over 2,000 global brands in more than 70 countries.
Since its founding, Braze has grown exponentially to become a leader in customer engagement technology, recognized in industry reports such as Forrester Wave, Gartner Magic Quadrant, and IDC MarketScapes for cross-channel marketing. The company went public in November 2021 and passed $500 million in Customer Annual Recurring Revenue (CARR) in 2023. Braze continues to set high standards in product development, performance, and strategic customer support to drive impactful customer engagement.
Braze’s mission centers on helping brands forge lasting connections with their customers through innovative technology and data-driven engagement, embodying their tagline “Be Absolutely Engaging.” The company serves a wide range of notable clients including MAX, Skyscanner, PureGym, Burger King, Babylon Health, Grubhub, NASCAR, OkCupid, TUI, and the NBA. Braze blends remote and hybrid work culture with a strong emphasis on teamwork and work-life harmony.