Cint is a global leader in market research and measurement technology, providing access to hundreds of millions of respondents in over 130 countries. Founded in 1998 by Bo Mattsson in Stockholm, Sweden, Cint started as a digital platform for consumers to share feedback on products and services and has since evolved into one of the largest digital insights platforms worldwide.
The company operates a programmatic marketplace that enables businesses to gather insights from real individuals, simplifying the process of running surveys and measuring advertising effectiveness. Cint’s technology is designed to connect brands, researchers, and academics with the right audience, facilitating precise and scalable market research.
Over the years, Cint has expanded its capabilities and global reach through strategic acquisitions, including P2Sample in 2019, GapFish in 2021, and Lucid in 2022, enhancing its technology and market coverage. Today, Cint has 14 offices globally and continues to innovate in digital research technology.
Their platform emphasizes the importance of first-party data amid evolving privacy regulations and the decline of third-party cookies, offering a comprehensive data strategy to support meaningful business decisions. Cint has scaled its operations significantly, improving product offerings, geographic coverage, and operational processes, resulting in a robust marketplace with strong network effects where buyers and sellers engage worldwide.
The company was acquired by Nordic Capital in 2016, further supporting its growth trajectory and reinforcing its position as a market research leader. Cint’s advanced and flexible technology portfolio allows users to manage research projects independently or collaborate closely with experts for optimized results.