Coffee ‘n Clothes started as a simple Instagram hashtag in 2014, founded by Ryan Glick, combining a love for coffee and fashion. Over the years, it rapidly evolved from a popular social media presence into a global digital media, coffee brand, and commerce company, cultivating a community of fashionable coffee enthusiasts worldwide. We have leveraged our early digital momentum into creating unique content and authentic experiences, working with top-tier brands to engage audiences through stylish and sharable coffee culture.
By 2018, we launched the first-ever Virtual Reality Cafe, marking a significant innovation in blending offline and online consumer experiences. Our company functions as a full-service media and production house, having produced pop-up cafes and branded events for major partners including Vogue, NIKE, Hello Kitty, and Revolve. These initiatives embody our purpose of creating a stylishly caffeinated community united by culture, fashion, and technology trends.
Our headquarters is in New York City, where in 2019, we took a pivotal step by opening a café in Soho that allowed us to refine our coffee events and brand experiences onsite. This location served as both an event space and a production hub, where we experimented with branding collaborations, including developing our own coffee blends such as with Urban Outfitters.
We have expanded beyond just coffee-centric events to help leading brands in diverse categories like Wine & Spirits, Beauty, Technology & Finance, Home + Kitchen, Fashion & Lifestyle, Food + Beverage, Entertainment & Streaming, and Consumer Packaged Goods authentically connect with fans. Our influencer network reaches over 120 million people with an average follower age of 26.1, underscoring our influence in market trends and youth culture.
As a company, we focus on creating engaging live events, rich digital experiences, and interactive merchandise that resonate with the modern consumer. Our core mission is to identify dominant trends in contemporary culture and strategically align them with the world’s leading brands, positioning Coffee ‘n Clothes as a bridge between style, coffee culture, and brand engagement.