Demandbase, Inc. is a pioneering company in the field of account-based marketing (ABM), founded in 2007 by Chris Golec. Headquartered in San Francisco, California, it has grown to become a leader in providing technology solutions that enable B2B enterprises to optimize their go-to-market (GTM) strategies. The company’s platform integrates intent data, AI-powered insights, and prescriptive actions, allowing sales, marketing, revenue operations, and customer success teams to align seamlessly and execute with confidence.
Demandbase revolutionized the B2B marketing landscape by creating a new category of marketing technology focused on account-based marketing. Its platform delivers real-time identification and targeting of the right prospects, maximizing revenue while reducing waste and simplifying technology stacks. Thousands of businesses, including major names like Accenture, Adobe, Facebook, and Salesforce, rely on Demandbase for its comprehensive and unified GTM capabilities.
Over the years, Demandbase has expanded its capabilities through acquisitions and technology innovations, continuing to enhance ABM across the entire GTM spectrum. The company emphasizes giving its customers confidence in their decision-making by providing robust and accurate data, which is critical in highly competitive markets.
Demandbase operates with a remote-friendly culture that fosters diversity, curiosity, and collaboration. The company is known for its commitment to helping employees grow, learn, and build successful careers in a fun and supportive environment. It serves multiple sectors including business services, financial services, manufacturing, and technology.
Financially, Demandbase has raised significant funding totaling over $300 million from prominent investors such as Scale Venture Partners, Adobe, Salesforce Ventures, and others. Its continuous innovation and strong market presence make it a key player in the software and advertising technology industries focused on marketing and sales solutions.