Kaufland e-commerce is a dynamic and fast-growing independent tech company within Schwarz Digits, founded around 2015. It operates Kaufland’s international online marketplaces, with its core platform kaufland.de being one of Germany’s largest and fastest-growing online marketplaces. The company employs over 850 talents from more than 60 nations, fostering diversity and interdisciplinary teamwork to develop innovative solutions and continually improve the online shopping experience.
With headquarters in Cologne and additional tech hubs in Darmstadt and Düsseldorf, Kaufland e-commerce supports a remote-first working culture across Germany. Its workforce of over 700 employees includes a dedicated tech and product team responsible for maintaining and enhancing the digital product, which serves millions of customers and hosts over 13,000 sellers offering products in more than 6,400 categories.
Kaufland e-commerce emphasizes freedom for innovation and personal responsibility among its employees, promoting a culture of collaboration, integrity, and passion for customer satisfaction. The company integrates online and branch store experiences through projects like the Kaufland-App and Kaufland Card, aiming to deliver a seamless shopping journey.
The Kaufland Global Marketplace brand underpins the success of its international marketplaces by offering sellers a unified registration system to sell across multiple regions. Kaufland e-commerce’s flexible, flat-hierarchy culture encourages learning and adaptability, making it a sought-after place to work and grow in the e-commerce sector.
Overall, Kaufland e-commerce stands out as a leader in Germany’s digital retail space by leveraging technology, diversity, and customer-centric innovation to continuously expand and improve its marketplace offerings.