Makro PRO is a digital B2B e-commerce platform launched in 2023 by Siam Makro, a subsidiary of CP Axtra Plc, designed to serve the hotel, restaurant, and catering sector (HoReCa), as well as independent retailers in Thailand. Leveraging Siam Makro’s 32 years of market experience and a network of over 5,000 partners and SMEs, Makro PRO offers a seamless online marketplace for food products and services, enabling small business owners and retailers to access high-quality products conveniently.
The platform has rapidly grown to become Thailand’s leading grocery e-commerce platform with a dominant market share of 39.5% in 2024, reflecting its success in transforming the wholesale and retail grocery sector through digital innovation. It processes more than 20,000 transactions daily and includes a loyalty program called Makro PRO Point to enhance customer benefits and engagement.
Makro PRO’s mission is to build a technology platform that facilitates business operations for restaurant owners, hotels, and retailers by connecting sellers and buyers efficiently. Its vision is to become the number one Thai-leading seller that provides HoReCas, retailers, and service SMEs with the right products and services of today and tomorrow. The company values diversity, collaboration, excellence, and customer-centricity.
Under the leadership of Tirayu “Mac†Songvetkasem, the chief digital officer of Siam Makro and head of Makro PRO, the company emphasizes agility and openness to disruption to stay ahead in the competitive B2B food marketplace. The digital venture attracts a diverse talent pool and fosters an agile working culture valuing flexibility and autonomy.
Makro PRO is part of CP Axtra Plc’s strategic digital transformation to lead retail tech innovation in Thailand, catering to evolving consumer and business needs. It is a key player in the B2B marketplace ecosystem in Southeast Asia, aiming to build a unicorn company by combining market-leading experience and cutting-edge technology.