Neo Financial is a Canadian fintech company founded in 2019 by Andrew Chau, Jeff Adamson, and Kris Read in Calgary, Alberta. The company was created by the founders of SkipTheDishes to bring a modern, digital-first approach to financial services specifically tailored for Canadians. Their mission is to challenge traditional financial institutions by leveraging advanced technology and strong partnerships to deliver greater value to consumers and businesses alike.
Neo Financial offers an integrated platform that simplifies spending, saving, borrowing, and investing. Its flagship products include in-house Mastercards with targeted rewards and co-branded credit cards with major Canadian brands such as Tim Hortons, Hudson’s Bay, and Cathay Pacific. These offerings are secured through the Peoples Bank of Canada, a member institution of the Canada Deposit Insurance Corporation (CDIC).
Initially focused on Western Canada, Neo Financial quickly expanded nationwide, attracting over one million customers and achieving a $1 billion valuation by May 2022. The company also launched a savings account and merchant rewards program as part of its innovative financial ecosystem. Despite rapid growth, Neo has faced challenges with active user loyalty, raising questions about sustainable long-term expansion in the competitive Canadian fintech space.
Neo Financial’s founding story highlights innovation born out of determination, starting from brainstorming sessions at the Calgary Public Library and evolving through technical and banking infrastructure development over 18 months before public launch. The leadership team’s background, including prior successes with SkipTheDishes and technical expertise, has helped guide Neo Financial’s strategic growth and product development.
Today, Neo Financial positions itself as a key disruptor in Canadian fintech, focusing on customer-centric financial products that combine technology, rewarding loyalty, and strong partnerships to reshape Canadians’ financial lives.