PolicyMe is a Toronto-based digital-first insurance provider founded in 2018, headquartered at 60 Adelaide St E, Toronto, ON, Canada. The company specializes in simplifying access to affordable life insurance for Canadian families through its streamlined and tech-driven processes. It seeks to reduce steps and lower costs to make buying insurance quicker and more accessible, with a strong customer-centric approach designed to empower and inform clients.
Since its inception, PolicyMe has issued over $10 billion in insurance coverage and protected more than 18,000 Canadians coast-to-coast. It provides personalized quotes, exceeding 200,000 annually. Initially starting as a life insurance broker with tools like coverage calculators and price comparison platforms, PolicyMe launched its own fully-underwritten digital term life insurance product in partnership with Canadian Premier Life Insurance in 2021.
The company competes with traditional insurers such as RBC, Manulife, Sun Life, and Canada Life, as well as newer digital insurers like Emma and Cover Direct. PolicyMe’s mission focuses on transparency, affordability, and simplicity without sacrificing coverage quality. Its business model supports remote work arrangements, investing in employee well-being and continuous professional development.
PolicyMe prioritizes customer service via phone and email, emphasizing genuine advice without sales pressure. It also fosters team culture through in-person and virtual events, valuing open dialogue and feedback to maintain a positive workplace environment. The company continues to scale its product suite and distribution channels, backed by significant funding rounds to expand its foothold in the Canadian insurance market.