ShopFully is an Italian technology company founded in 2012 by entrepreneurs Stefano Portu and Alessandro Palmieri, who have extensive experience in the digital sector. The company specializes in Drive-to-Store solutions, developing digital tools designed to increase foot traffic to physical retail stores through mobile platforms. Its mission focuses on facilitating and innovating the shopping experience in physical stores by leveraging mobile technology.
With an international presence and a team of over 450 employees spanning 30 nationalities, ShopFully has become a major player in digitizing trade marketing and retail advertising. It serves more than 700 retailers and brands globally, connecting millions of consumers to thousands of stores through its digital marketplaces and technology.
The company’s technology integrates consumer purchasing behavior insights with advanced digital platforms to optimize conversion from online engagements to in-store visits. ShopFully’s platform is unique in Italy for its third-party validated accuracy in measuring store visits generated from digital campaigns.
ShopFully’s marketplaces include well-known platforms such as DoveConviene, PromoQui, and VolantinoFacile, which collectively connect approximately 30 million customers with 250,000 stores in the Italian market. The company also expanded internationally, launching as ShopFully in Australia and merging with Central Media in 2023 to broaden its digital reach.
Headquartered in Sestu, Italy, the company prides itself on its leadership in the Drive-to-Store sector and its capacity to innovate within both physical retail and digital advertising landscapes, making it a key partner for retailers looking to enhance their local consumer engagement and marketing effectiveness.