sMedia was founded in 2011 and has grown to become an innovative leader in digital marketing solutions specifically tailored for the automotive industry. The company specializes in converting anonymous online traffic into actionable leads, enabling automotive dealerships to increase sales and enhance customer engagement through data-driven marketing strategies.
Headquartered in Regina, Saskatchewan, Canada, sMedia offers a variety of services such as social media advertising, search engine marketing, local SEO, AI video production, and dealership co-op management. These services are designed to improve the online presence and marketing effectiveness of automotive dealerships, focusing on targeted local traffic generation.
The company has developed proprietary tools like an Inventory Scraper for Dynamic Inventory and the Engaged Prospect Metric, which have significantly improved campaign measurement and delivery. sMedia also launched a Smart Offer lead generation tool and an Attribution platform, highlighting their commitment to innovation and measurable marketing results.
sMedia is recognized as a certified partner of major technology platforms including Google, Meta (Facebook), and Microsoft Advertising, which underlines their expertise and trusted status within the digital marketing ecosystem. They have achieved Google Premier Partner status and are founding members of the Automotive Standards Council for GA4.
With over 500 dealership customers as of 2019, sMedia’s impact in the automotive marketing industry is substantial, and they continue to expand their offerings by partnering with platforms like TikTok to deliver new advertising products.