Stitch Fix is an online personal styling service in the United States. It combines data science and human judgment to deliver personalized clothing and accessory selections to its customers. Founded in 2011 by Katrina Lake, Stitch Fix has grown into a leading retail technology company that offers a unique shopping experience. Customers fill out a style profile and are then matched with a personal stylist who hand-selects items based on their preferences, sizes, and budget. The selected items are shipped directly to the customer’s home, where they can try them on in the comfort of their own space and only pay for what they keep. Stitch Fix’s innovative approach to retail leverages algorithms and stylist expertise to cater to individual tastes, making fashion more accessible and personalized. The company has expanded its offerings to include men’s, women’s, and children’s clothing, as well as plus sizes, demonstrating its commitment to inclusivity and diversity in fashion. Stitch Fix’s business model reflects a blend of technology and personal touch, setting it apart in the e-commerce and retail industry.