Ten Lifestyle Group was founded in 1998 by Alex Cheatle and Andrew Long with the vision to provide an unrivalled, personalised, and trusted concierge service that helps its members enjoy life hassle-free. Beginning with just 20 members in London, the company quickly expanded its private membership base through its expertise, network, and commitment to a personalised service experience. In 2001, Ten won its first corporate contract to provide concierge services for a major banking group, marking the start of its growth into corporate client services.
Today, Ten Lifestyle Group operates globally with more than 50 corporate client and employee loyalty programs, serving millions of members worldwide. The company helps clients acquire, engage, and retain affluent, high-net-worth customers and employees by providing access to exclusive travel, dining, entertainment, and lifestyle experiences. Ten’s services enhance customer engagement and loyalty for global financial institutions and premium brands.
Ten Lifestyle Group is publicly listed on the Alternative Investment Market (AIM) of the London Stock Exchange since November 2017. The company prides itself on its innovative use of proprietary technology, a sophisticated personalisation platform, thousands of supplier relationships, and 25 years of concierge expertise delivered from over 20 offices worldwide. Furthermore, Ten Lifestyle Group is a certified B Corporation, emphasizing its commitment to responsible business practices and environmental stewardship.
Its corporate partnerships include prominent clients such as Standard Chartered, HSBC, Westpac, and Royal Bank of Canada, with business models based on multi-year platform-as-a-service and technology fees. The company continues to focus on expanding its services and maintaining a high level of personalised service that impresses both clients and their members.