Who Gives A Crap was founded in July 2012 by three friends—Simon, Jehan, and Danny—who launched the company with a crowdfunding campaign on Indiegogo, initially raising over $50,000 to start production. The founding mission was to address the global sanitation crisis, as approximately 2 billion people lack access to basic sanitation facilities, contributing to severe health issues and child mortality caused by poor water and sanitation conditions. The founders combined toilet humor with a social cause to create a business that donates 50% of its profits to help build toilets and improve sanitation in developing countries.
The company is committed to sustainability and operates as a certified B Corporation with a high social and environmental impact score. Their products include 100% bamboo and 100% recycled toilet paper, tissues, and other eco-friendly bathroom essentials that avoid inks, dyes, and scents, and use recyclable or compostable packaging. Who Gives A Crap also offers carbon-neutral shipping and ensures ethical manufacturing by working with BSCI-certified partners.
Who Gives A Crap focuses on local, innovative, and sustainable sanitation projects around the world, providing transparent impact updates through their communication channels. Their eco-conscious approach includes sourcing sustainable materials such as bamboo and recycled paper, minimizing environmental footprints while maintaining product quality.
Since delivering their first products in March 2013, the company has grown steadily while staying true to its original values: combining humor with social impact and environmental responsibility. Their engaging branding and ethical business model have helped them build a loyal customer base committed to making a positive difference through everyday purchases.
Overall, Who Gives A Crap stands out as a company that marries consumer goods with philanthropy, social justice, and sustainability, proving that businesses can prioritize people and the planet alongside profit.