Yotpo is a prominent eCommerce marketing platform founded in 2011, headquartered in New York, United States. It provides a comprehensive, single-platform approach integrating data-driven solutions for customer reviews, loyalty programs, SMS marketing, and more. This empowers brands to create smarter, higher-converting customer experiences that foster lasting relationships.
The company serves thousands of forward-thinking brands including notable names such as Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden. Yotpo’s platform is designed to integrate seamlessly with popular tools that online businesses use daily, such as Google, Instagram, leading eCommerce platforms, and the rest of the marketing technology stack.
Yotpo has earned recognition as a Forbes Cloud 100 company and continues to grow with offices worldwide in key cities including New York, London, Tel Aviv, Sofia, and Australia. The company raised a total of $436 million in funding, with investors including Karmel Capital, Fabrica Ventures, Shopify Ventures, Bessemer Venture Partners, and Vintage Investment Partners among others.
Yotpo’s solutions help brands accelerate their direct-to-consumer growth by leveraging customer content and comprehensive marketing automation. Their platform is widely used in eCommerce for enhancing customer engagement and driving sales through personalized marketing strategies.