Continu is a Modern Learning Management platform used by some of the world’s most innovative companies. We believe that workplace learning should be beautiful, social, and deeply connected to the tools companies use. The challenge is that most workplace tools feel like they were built in the 90s, often outdated and clunky and leaving a lot to be desired. That’s why Continu exists – to power learning for the modern workplace. We started in 2012 and have quickly been gaining momentum around the world. Joining our team means that you’re driven, hungry to learn new things, and ready to work on exciting new challenges with a highly collaborative team.
About the Role:
As a Business Development Representative (BDR) at Continu, you will be at the forefront of our revenue strategy, driving lead generation, and establishing strong relationships with our Ideal Customer. Working within the marketing department, you will be focusing on ABM strategies, intent data, and qualifying accounts to pass along to sales.
Engage: In this role, you will be engaging prospects that fit our ICP using creative outbounding tactics along with calls, emails and professional social networks. This stage will include building relationships with potential buyers, helping them find the value of Continu, and get them excited about Continu solving their learning problems.
Qualify: Ensure the prospect is fully qualified before they enter the sales cycle. This is done using various frameworks like BANT.
Hand-off: Pass the prospect for further qualification to the next available sales rep.
Responsibilities:
- Research and identify potential prospects based on ICP to drive pipeline
- Manage, prospect and qualify pipeline before hand-off
- Use ABM tools like Demandbase and other intent data sources to create target account lists for prospecting
- Manage the handoff from marketing to sales via the lead management & routing process
- Proactively identify any technical gaps throughout the entire lead to opportunity funnel, driving improvement in processes
- Develop and nurture meaningful relationships with decision-markers at target accounts
- Create personalized outbound plays to focus on pain points, needs and wants of the prospect
- Effectively use and report on activities using tools like Salesforce, Outreach, LinkedIn, ABM tools (Demandbase)
Requirements & Preferred Qualifications:
- 1+ years of B2B BDR experience in a SaaS or technology business
- Excellent communication skills, verbal and written communication
- Highly driven to showcase a customizable platform taking a consultative approach
- Strong technical acumen
- Proven track record of building high-quality pipeline
- Desire to learn, embrace new concepts, processes, and passionate about solving problems
- Proactive and self-motivated mindset along with ability to work independently as well as within a team
- Salesforce experience preferred
- Account-based marketing experience is a big plus