Remote Mid-Level Content Strategist @ Bixal

Bixal has an exciting opportunity to help accelerate digital transformation across the federal government to improve the public’s experience with a range of government services. As consultants to our federal clients, you will be part of a cross-functional team applying human-centered design methods and innovation to deliver enterprise modernization at scale. This role is uniquely positioned to positively impact the lives of consumers.

As a Content Strategist, you will apply human-centered design principles to develop content strategies and implement methods and practices to help client agencies solve business problems, better engage with customers, increase audience reach, and engender customer trust and confidence.

This is a full-time proposal position contingent on contract award. Please note that we will be conducting interviews and expecting a short turnaround start date.

Responsibilities

• Analyze customer experiences to develop content strategies for digital properties.
• Define and implement content management processes, including conducting routine content inventories, audits and evaluations for quality, usability and accessibility.
• Define editorial standards and processes, including style and formatting guidelines.
• Produce content models, metadata, taxonomies and sitemaps.
• Collaborate with UX researchers and designers on content design and information architecture.
• Prepare, organize and publish content, ensuring the application of plain language guidelines and accessibility practices (e.g., Section 508 and WCAG).
• Collaborate with analytics team to optimize content for search engines, social media and other distribution channels, utilizing keyword research, customer insights and analytics to improve content visibility and audience reach via digital channels.
• Write, edit, and test copy on digital platforms and products as needed.

Qualifications

• 5 years of experience developing and implementing content strategies for large websites or applications; 10 years total professional work experience.
• Bachelor’s degree in communications, journalism, marketing or related field; a degree with a digital focus is preferred or other combination of education, training, and certifications.
• A portfolio of work that demonstrates a strong understanding of content strategy deliverables (e.g., content strategies, content models, content designs, UX writing)
• An understanding of human-centered design processes and how content strategy fits in and elevates UX and product design deliverables and solutions.
• Strong consultation and collaboration skills; comfortable facilitating meetings and workshops with cross-functional project teams.
• Excellent verbal and written communication skills.
• Experience in writing, revising, sourcing, and aggregating content.
• Experience using voice of the customer data and analytics to support content strategy.
• An understanding of plain language guidelines and accessibility standards (Section 508, WCAG).
• Experience working with content management systems and/or digital experience platform, including creating and managing plans for migrating content form legacy to modernized content management solutions.
• Ability to obtain a Public Trust security clearance.

Nice to Haves

• Consulting/agency experience
• Background in financial education and/or financial tech and/or content strategy is a plus
• Previous work with federal government agencies or initiatives
• An understanding of digital marketing concepts and practices, aligning content strategy with marketing programs