Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential. Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers. Upwork is seeking a passionate and driven Paid Social Specialist to join our Growth Marketing team. If you’re eager to propel your career forward, drive growth through Paid Social, and thrive in a collaborative remote environment, we want to hear from you! As the Paid Social Specialist, you will join the Growth Marketing team responsible for driving growth in Job Posts, Contract Starts, and Revenue alongside a dedicated Paid Social team and Growth Marketing counterparts. In this role, you will be responsible for the execution of direct-response paid social strategies and support for complex reporting needs. Apply now to be part of our mission to shape the future of work!
Your Responsibilities
- Analytical Excellence: Analyze complex, multi-channel data sets and discover data trends for actionable insights. Responsible for creating and maintaining paid social reporting (recurring and ad hoc). You’re innately curious about data, relentlessly pursuing to understand the larger story.
- Executional Campaign Management: Lead in-platform campaign setup, campaign execution, and QA of campaigns across Meta, LinkedIn, and Reddit advertising.
- Platform Optimization: Employ a data-driven approach to optimize performance (LTV:CAC, ROAS, etc.) across key dimensions (targeting, messaging, landing page optimization, bid strategies, platform capabilities) in partnership with the Paid Social Manager.
- Cross-Functional Collaboration: Collaborate with partners and cross-functional teams such as data science, organic social, and integrated marketing on key paid social projects.
- Adaptability in Rapidly Changing Environments: Excel in a fast-paced, evolving landscape, adapting strategies swiftly to meet dynamic market demands.
What it takes to catch our eye
- Proven Track Record: Demonstrated success in executing Meta & LinkedIn paid social campaigns with tangible results showcasing your ability to drive growth and partner with cross-functional teams (Creative, Product, Integrated Marketing, MarTech, Analytics).
- Ambitious Drive & Organizational Skills: A continuous hunger for improvement, always pushing boundaries and setting higher benchmarks. Your strong organizational and project planning skills will be key in executing multiple initiatives.
- Process Excellence and High Standards: Experience setting high standards and maintaining a relentless bias towards action to achieve marketing excellence.
- Intellectual Curiosity: Demonstrated ability to apply business knowledge to marketing problems. You’re an intellectually curious, proactive, and collaborative strategic marketer.
- Self-Motivation and Independence: Demonstrated ability to be a self-starter, thriving as a remote contributor with a strong sense of accountability and minimal supervision.
How to really knock our socks off
- Experience with Reddit advertising
- Experience with influencer marketing
- Innate curiosity towards data and learning
- Highly adaptable and self-sufficient in a remote work environment
Come change how the world works
At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals. While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 19 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees. Our vibrant culture is built on shared values and our mission to create economic opportunities so that people have better lives. We foster amazing teams, put our community first, and have a bias toward action. We encourage everyone to bring their whole selves to work and grow together through development opportunities, mentorship, and employee resource groups. And oh yeah, we’ve also got amazing benefits – including medical insurance for you and your family, unlimited PTO, 401(k) with matching, 12 weeks of paid parental leave, and a generous Employee Stock Purchase Plan. Check out our Life at Upwork page to learn more about our benefits and the employee experience. Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
The annual base salary range for this position in California and Washington is displayed below. The range displayed reflects the minimum and maximum salary for this position in California and Washington, and individual base pay will depend on your skills, qualifications, experience, and location. Additionally, this position is eligible for the annual bonus plan or sales incentive plan and eligibility to participate in our long term equity incentive program.